Experience

360 West Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Director of Sales and Marketing

  • Dec 2020 - Present

  • Evaluate industry trends in 5 separate publications including home design, luxury-lifestyle, weddings, food and drink and travel, developing long-term implications and recommended strategies for new business opportunities creating multimedia packages• Work closely through all P & Ls when implementing new special sections or sales initiatives to ensure that the proposed section is in line with a sustainable business plan• Communicate a clear, strategic sales vision, effectively training and coaching both veteran and junior sales team members attending all high-level sales calls to help close sales initiatives Show less

• Director Of Business Development

  • Mar 2020 - Dec 2020

  • Evaluate industry trends, developing long-term implications and recommended strategies for new business opportunities creating multimedia packages to benefit the online and print audiences and the advertisers• Communicate a clear, strategic sales vision, effectively training and coaching both veteran and junior sales team members setting and maintaining monthly and quarterly sales goals• Cultivate excellent relationships with new prospects and existing customers• Grew new business development revenue by 37% YOY in 2020 while simultaneously growing my own book of business by 68% YOY Show less

• Digital Account Manager

  • Jan 2018 - Mar 2020

  360 West is a lifestyle magazine that gives affluent readers a full-circle view of where we live. Digital Sales Account Manager January 2018 - Present• Lead an 11-person team in all digital marketing initiatives including search engine optimization, consumer targeted digital display advertising, search engine marketing, social media marketing, content marketing, email marketing,etc.,• Increased digital revenue by 33% YOY in 2018 by implementing a new buffet of digital products from the 360West Magazine Digital Edition Sponsorship to Targeted Video Display advertising while optimizing the current 360West digital products• Guided the sales team in identifying new sales opportunities in the digital space as needed, creating multimediapackages to benefit the online audiences and the advertisers –leading company-wide digital trainings• Responsible for all digital content for external and internal formatted e-newsletters, social media outlets,organically growing our social following by 22% and internal recipient list by 29%• Created a digital marketing strategy to help boost brand awareness Show less



Sky-Hi News

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Sales Account Manager

  • Jan 2017 - Jan 2018

  • Developed a solid customer base and continuously targeted new customers increasing active client accounts by 33% YTD in 2017 • Increased digital revenue by 40% and total revenue for Sky Hi News By 7.1% • Focused sales on integrated media solutions for our customers by anticipating trends, situations or changing market conditions and taking appropriate action • Provided informative guidance to ad production services to ensure the content and design of advertisements matched the client’s expectations and desired effect • Prepared weekly sales presentations for current and prospective clients using AdMall software programs, and other resources as provided Show less



Granby Ranch

• United States
• Recreational Facilities
• 1 - 100 Employee

• Weddings and Events Sales Manager

  • Nov 2013 - Dec 2016

  • Developed annual strategic marketing and sales plans for all Granby Ranch Amenities and Events • Generated over $1.2 million in annual revenue selling weddings, events and recreational amenities such as cooperate and ski groups • Indexed 37% sales growth YTD from 2015 by maximizing all commercial space with collaboration of Food & Beverage and Facilities • Increased lead conversion rate by 32% from 2015 • Effectively maintained client cultivation through trade shows, property tours, print and digital marketing campaigns • Consistently met or exceed all sales goals, rather weekly, monthly or annually in 2016 • Implemented an effective profitability model for Granby Ranch and participated in all revenue management meetings • Coordinated all sales leads, including the organization of Salesforce and Tripleseat to track bookings. • Facilitated all weddings and special events, directing each department in their role in special events through thorough banquet event order forms (BEOs) and meetings Show less



C Lazy U Ranch

• United States
• Hospitality
• 1 - 100 Employee

• Bar Manager

  • Apr 2013 - Nov 2013

  • Administered operational functions and planned appropriate strategies in dining room and bar, supervising everyday functions of bar and entire food and beverage front of house. • Set up for all wedding and special events including decorations, table settings and satellite bar/bars, working with clients to ensure a memorable experience from start to finish. • Prepared wine pairings for formal dinners each night including wine presentation and service. • Monitored effective use of budget and developed marketing strategies accordingly. Show less



Focus Marketing

• Collyville, Tx

• Sales and Marketing Manager

  • Apr 2012 - Apr 2013

  • Increased 80% YTD top line sales growth vs Prior Year 2012 by effectively performing ongoing customer/market research to identify and capitalize on the target market for each individual client • Served as editor/copywriter in the success of all written communications for direct mail campaigns, emails, and company advisement’s • Prepared for and launched a promotional campaign at a nation wide convention of nearly 2,000 people • Tracked product line sales and costs by analyzing and entering sales, expense, and new business data • Worked closely with clients to identify their needs and challenges, providing solutions-oriented campaign themes and timelines including the development of company logos and/or advertisement slogan. • Responsible for all communication with graphic designers, web designers, mail house and print design insuring that all areas are in sync and are preforming each job in a timely manner that is in the best interest of our clients • Reported to CEO weekly on the progress and current status of all client marketing campaigns, keeping track of 50+ marketing campaigns at one time and was required to work with programs such as InDesign, Word, and Excel Daily Show less