Marketing Manager

• May 2022 - Present

Account Manager

• Dec 2021 - May 2022

As an account manager, I work as the direct line of contact between my clients and GroMo Agency. My duties involve communicating with existing and new clients to develop their accounts, coordinating with internal departments and third-part content creators to design and implement marketing campaigns, and resolving any issues that arise. It is my responsibility to obtain client approvals, plan and strategize marketing campaign funnels including content ideation, support internal marketing departments, manage multiple projects simultaneously and assign tasks within Hive project management software. I communicate with client representatives throughout campaigns to ensure customer satisfaction and maintain client relationships. Show less

Director of Marketing and Communications

• Oct 2017 - Dec 2021

Work closely with the COO and Director to leverage research and develop strategic approaches and recommendations. Assist in the development and execution of research projects and materials that support initiatives within Alden Short, Inc. Work collaboratively with executive staff members, leasing agents, maintenance managers and other internal/external resources to coordinate and execute successful marketing programs that drive revenues. Reporting/Marketing Analytics: Work with team members to define and oversee marketing analytics, KPI’s, dashboard and report creation to measure all aspects of program success including campaign effectiveness, lead distribution and more. Develop and provide tracking solutions for website and digital initiatives, provide website analysis insights and testing results. Show less

Digital Marketing Content Specialist

• Feb 2017 - Oct 2017

In this role, I created and maintained digital marketing campaigns across a variety of platforms, including the company's website, blog and social media accounts- Facebook, LinkedIn, Twitter and Instagram. I produce the content for press releases, internal and external communications and newsletters, and for our partners and resellers. Most notably, I wrote all the content and metadata for a brand new, 60-page website. I also manage monthly reporting, develop editorial calendars and media pitches and regularly connect with social influencers. I managed the website that drives 10,000+ monthly visits, averaging more than 2.00 minutes per visit. I also coordinated 4 blog posts/month, 2-3 email blasts per quarter, a monthly electronic newsletter, and approximately 200+ social posts/quarter. Show less

SEO Content Specialist

• May 2014 - Feb 2017

I wrote and optimized press releases in brand voice for clients in multiple industries including retail, hospitality, construction, healthcare and law. I created original website copy, meta descriptions and title tags to fit the site's information architecture structure, created thorough social media calendars and posts for Facebook, Twitter, and more, and wrote blog posts for both the company and several of our clients. In this role, half of my time was spent with the copy-writing team, and the other half was spent with the SEO team. I managed the digital marketing efforts for six clients, beginning with keyword research and optimizing current copy on their websites, including page tiles, meta descriptions, header tags, alt text, anchor text and more. From there, I would write new, search engine optimized copy to increase the changes of my clients to rank on the search engine results pages. I would use the copy I created and link internally to relevant pages on the website, and contact backlink research and outreach to industry leaders to see if they would be willing to share our content with their readers. Show less

Supervisor, Relationship Care

• Nov 2011 - Apr 2014

I worked in a fast-paced environment to resolve highly escalated customer issues, handled sensitive materials, coached new employees and executed crisis management. Here, I developed my foundation of customer service skills. I worked in a fast-paced environment to resolve highly escalated customer issues, handled sensitive materials, coached new employees and executed crisis management. Here, I developed my foundation of customer service skills.

Assistant Marketing Director

• May 2011 - Sep 2011

During this five-month internship, I managed day-to-day administrative and marketing operations, including data entry, filing, etc. I composed and distributed press releases and planned charity events with local businesses. Overall, I was responsible for driving membership to the organization through social media, including Facebook, LinkedIn and Twitter. During this five-month internship, I managed day-to-day administrative and marketing operations, including data entry, filing, etc. I composed and distributed press releases and planned charity events with local businesses. Overall, I was responsible for driving membership to the organization through social media, including Facebook, LinkedIn and Twitter.