Lindsey Bourne
Head of Digital Marketing & E-Commerce at REGALROSE JEWELLERY LIMITED- Claim this Profile
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Bio
Kat Grasso
Having worked with Lindsey at Swarovski on the Global Digital team in New York in my role as Global Digital Copywriter, she was both my project leader and treasured colleague during a 2 year period. Adept at multitasking under pressure, she juggled multiple initiatives from large-scale company branding refreshes to website development and analytics with grace and skill. This included managing multiple people including myself, as well as executing high level business strategies cross-platform. Dealing with multiple time zones and players involved, Lindsey produced stellar work, kept things on schedule, and brought myriad of initiatives to successful completion. She was attentive, always supporting those she managed, making sure that each player had what they needed from a time and asset perspective to do the best work possible. I always felt that I could ask Lindsey for support and knew that she had it handled. Lindsey would be an amazing addition to any team; her spirit and her skills both in business and in communication are above and beyond.
Dennis Marcel, MBA
I had the pleasure to work with Lindsey at Mondelez International, where she led digital capabilities across brands like OREO, RITZ, HONEYMAID, BELVITA, and CHIPS AHOY! Lindsey is always on the pulse of emerging trends and technology, which was instrumental to educate brand managers and leaders across a portfolio of products. Her network of digital and social experts meant we always were learning and had the best partners for campaigns / initiatives / new ideas. While Lindsey's leadership was clearly evidenced in the work we put forward, her larger contribution was in the culture she shaped: a team of brand and shopper marketers who know digital is at the core of today's business results--not just something we do to get a few likes; a team that consistently breaks barriers and delivers results in the digital space because they're not afraid to try; and a team who is nimble to adapt to the ever-evolving digital landscape.
Kat Grasso
Having worked with Lindsey at Swarovski on the Global Digital team in New York in my role as Global Digital Copywriter, she was both my project leader and treasured colleague during a 2 year period. Adept at multitasking under pressure, she juggled multiple initiatives from large-scale company branding refreshes to website development and analytics with grace and skill. This included managing multiple people including myself, as well as executing high level business strategies cross-platform. Dealing with multiple time zones and players involved, Lindsey produced stellar work, kept things on schedule, and brought myriad of initiatives to successful completion. She was attentive, always supporting those she managed, making sure that each player had what they needed from a time and asset perspective to do the best work possible. I always felt that I could ask Lindsey for support and knew that she had it handled. Lindsey would be an amazing addition to any team; her spirit and her skills both in business and in communication are above and beyond.
Dennis Marcel, MBA
I had the pleasure to work with Lindsey at Mondelez International, where she led digital capabilities across brands like OREO, RITZ, HONEYMAID, BELVITA, and CHIPS AHOY! Lindsey is always on the pulse of emerging trends and technology, which was instrumental to educate brand managers and leaders across a portfolio of products. Her network of digital and social experts meant we always were learning and had the best partners for campaigns / initiatives / new ideas. While Lindsey's leadership was clearly evidenced in the work we put forward, her larger contribution was in the culture she shaped: a team of brand and shopper marketers who know digital is at the core of today's business results--not just something we do to get a few likes; a team that consistently breaks barriers and delivers results in the digital space because they're not afraid to try; and a team who is nimble to adapt to the ever-evolving digital landscape.
Kat Grasso
Having worked with Lindsey at Swarovski on the Global Digital team in New York in my role as Global Digital Copywriter, she was both my project leader and treasured colleague during a 2 year period. Adept at multitasking under pressure, she juggled multiple initiatives from large-scale company branding refreshes to website development and analytics with grace and skill. This included managing multiple people including myself, as well as executing high level business strategies cross-platform. Dealing with multiple time zones and players involved, Lindsey produced stellar work, kept things on schedule, and brought myriad of initiatives to successful completion. She was attentive, always supporting those she managed, making sure that each player had what they needed from a time and asset perspective to do the best work possible. I always felt that I could ask Lindsey for support and knew that she had it handled. Lindsey would be an amazing addition to any team; her spirit and her skills both in business and in communication are above and beyond.
Dennis Marcel, MBA
I had the pleasure to work with Lindsey at Mondelez International, where she led digital capabilities across brands like OREO, RITZ, HONEYMAID, BELVITA, and CHIPS AHOY! Lindsey is always on the pulse of emerging trends and technology, which was instrumental to educate brand managers and leaders across a portfolio of products. Her network of digital and social experts meant we always were learning and had the best partners for campaigns / initiatives / new ideas. While Lindsey's leadership was clearly evidenced in the work we put forward, her larger contribution was in the culture she shaped: a team of brand and shopper marketers who know digital is at the core of today's business results--not just something we do to get a few likes; a team that consistently breaks barriers and delivers results in the digital space because they're not afraid to try; and a team who is nimble to adapt to the ever-evolving digital landscape.
Kat Grasso
Having worked with Lindsey at Swarovski on the Global Digital team in New York in my role as Global Digital Copywriter, she was both my project leader and treasured colleague during a 2 year period. Adept at multitasking under pressure, she juggled multiple initiatives from large-scale company branding refreshes to website development and analytics with grace and skill. This included managing multiple people including myself, as well as executing high level business strategies cross-platform. Dealing with multiple time zones and players involved, Lindsey produced stellar work, kept things on schedule, and brought myriad of initiatives to successful completion. She was attentive, always supporting those she managed, making sure that each player had what they needed from a time and asset perspective to do the best work possible. I always felt that I could ask Lindsey for support and knew that she had it handled. Lindsey would be an amazing addition to any team; her spirit and her skills both in business and in communication are above and beyond.
Dennis Marcel, MBA
I had the pleasure to work with Lindsey at Mondelez International, where she led digital capabilities across brands like OREO, RITZ, HONEYMAID, BELVITA, and CHIPS AHOY! Lindsey is always on the pulse of emerging trends and technology, which was instrumental to educate brand managers and leaders across a portfolio of products. Her network of digital and social experts meant we always were learning and had the best partners for campaigns / initiatives / new ideas. While Lindsey's leadership was clearly evidenced in the work we put forward, her larger contribution was in the culture she shaped: a team of brand and shopper marketers who know digital is at the core of today's business results--not just something we do to get a few likes; a team that consistently breaks barriers and delivers results in the digital space because they're not afraid to try; and a team who is nimble to adapt to the ever-evolving digital landscape.
Experience
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REGALROSE JEWELLERY LIMITED
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United Kingdom
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Design Services
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1 - 100 Employee
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Head of Digital Marketing & E-Commerce
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Sep 2022 - Present
Working directly for the Co-Founder and CMO, I lead a team which manages all marketing activities for this highly profitable D2C business. Working directly for the Co-Founder and CMO, I lead a team which manages all marketing activities for this highly profitable D2C business.
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Bourne Antiques
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London, England, United Kingdom
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Head of Marketing and Business Development
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Feb 2019 - Present
Responsible for all marketing and business development efforts at antique luxury jewelry business. Launched and manage online sales, social media, website, email communications, and offline marketing materials. Revenue up 100% YOY. www.bourneantiques.com Responsible for all marketing and business development efforts at antique luxury jewelry business. Launched and manage online sales, social media, website, email communications, and offline marketing materials. Revenue up 100% YOY. www.bourneantiques.com
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Edelman
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Digital Director
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Apr 2019 - Jun 2020
Led the Digital Marketing efforts for the global Shell account, across B2B, corporate, and consumer businesses. Main focus was earned marketing efforts. Led the Digital Marketing efforts for the global Shell account, across B2B, corporate, and consumer businesses. Main focus was earned marketing efforts.
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SWAROVSKI
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Switzerland
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Global Digital Manager
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Jun 2015 - 2018
Worked with 20+ Swarovski brands to elevate and strengthen the Swarovski brand equity across the globe, focusing mostly on owned marketing efforts. From online presence strategy development to website building and maintenance, analytics to insightful reporting, asset management to content creation, channel marketing campaigns to email marketing efforts, and innovation projects such as VR and more, I leveraged my diverse background to create a lasting positive impact for Swarovski through digital marketing. Show less
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Mondelēz International
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United States
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Food and Beverage Manufacturing
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700 & Above Employee
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Digital Innovation Manager
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Jul 2014 - Jun 2015
Supported all US brands in areas of digital marketing and innovation, focused in increasing effectiveness and efficiencies of paid marketing efforts. Responsibilities included, among others: Managing agency and partnerships with Facebook, Google, Twitter, Pinterest Managing Blink Studios Planning and launching Mobile Futures Program Developing holistic media campaign strategy, planning and execution Launching a new social media community management agency, system, and process Supporting brand campaigns such as: Pass the Love for Nabisco, Oreo innovation and SEM projects, Ritz Superbowl Campaign, Halls Winter campaign, and more Show less
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Brand Innovators
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United States
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Advertising Services
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1 - 100 Employee
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Director of Brand Partnerships
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Jul 2013 - Jun 2014
Led community of over 3,500 senior brand marketers from Fortune 500 companies. Led community of over 3,500 senior brand marketers from Fortune 500 companies.
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Upfront Digital Media
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United States
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Technology, Information and Internet
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Marketing Manager
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Apr 2011 - Jul 2013
Planned and executed all marketing efforts for the company including communications, events, positioning strategy, branding, and materials. Planned and executed all marketing efforts for the company including communications, events, positioning strategy, branding, and materials.
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ProfitKey ERP
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United States
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Software Development
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1 - 100 Employee
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Director of Marketing
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Jul 2010 - Apr 2011
Designed and implemented new marketing strategy and campaign including social media, website, channel, and PR. Designed and implemented new marketing strategy and campaign including social media, website, channel, and PR.
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Halo Technology Holdings
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Legal Services
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1 - 100 Employee
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Chief Strategist
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Jul 2010 - Apr 2011
Assisting with M&A strategies and action Assisting with M&A strategies and action
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ProfitKey ERP
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United States
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Software Development
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1 - 100 Employee
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Internship- Consultant
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Jan 2010 - May 2010
Assisting the CEO with strategy formulation and M&A dealbooks for several subsidiaries under HALO Technology Holdings Assisting the CEO with strategy formulation and M&A dealbooks for several subsidiaries under HALO Technology Holdings
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The Green Roundtable
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United States
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Architecture and Planning
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1 - 100 Employee
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Consultant- Management Consulting Field Experience
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Aug 2009 - Dec 2009
- Conducted extensive market research - Created business launch plan for a new certification program in the building services fields - Presented plan to company owners and management - Conducted extensive market research - Created business launch plan for a new certification program in the building services fields - Presented plan to company owners and management
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Liberty Mutual Insurance
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United States
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Insurance
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700 & Above Employee
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Corporate Legal Services
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2007 - 2009
Directly supported 7 attorneys and paralegals in the areas of Finance, Investments, Marketing, and general corporate duties. - Coordinated group organization and synergy strategy - Assisted with the acquisition of Safeco - Volunteered through Liberty Mutual's volunteer programs - Managed document flows and organization for group Directly supported 7 attorneys and paralegals in the areas of Finance, Investments, Marketing, and general corporate duties. - Coordinated group organization and synergy strategy - Assisted with the acquisition of Safeco - Volunteered through Liberty Mutual's volunteer programs - Managed document flows and organization for group
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Office Manager, Sales
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2006 - 2007
Served as first point of contact for all customers, vendors, and suppliers - Aided with marketing strategy, marketing materials, and channel partner relationships - Performed inside sales function working with builders and customers to establish and meet order specifications and delivery dates - Reviewed company website for errors and assisted with website strategy for customer appeal - Managed all product shipments and inventory levels Served as first point of contact for all customers, vendors, and suppliers - Aided with marketing strategy, marketing materials, and channel partner relationships - Performed inside sales function working with builders and customers to establish and meet order specifications and delivery dates - Reviewed company website for errors and assisted with website strategy for customer appeal - Managed all product shipments and inventory levels
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Harpeth Futbol Club
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United States
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Advertising Services
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Soccer Coach- Girls Select Team
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2004 - 2007
Planned and managed all practices, games, and tournaments without assistant coach - Created and implemented overall and individual goals and plan of action for team - Transitioned girls and parents from equal to competitive play time - Conducted several parent meetings to update and discuss strategy Planned and managed all practices, games, and tournaments without assistant coach - Created and implemented overall and individual goals and plan of action for team - Transitioned girls and parents from equal to competitive play time - Conducted several parent meetings to update and discuss strategy
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The Bazel Group, Inc.
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United States
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Entertainment
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1 - 100 Employee
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Assistant Agent, Intern
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2005 - 2005
-Marketed exclusive artists to Performing Arts Centers -Booked talent for corporate events/meetings -Marketed exclusive artists to Performing Arts Centers -Booked talent for corporate events/meetings
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Assistant Agent, Intern
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2004 - 2004
Assisted Company President/Owner in daily duties, including - Served as first point of contact for all clients, representatives, and venues to build relationships - Aided planning of large music festival - Supervised all event contracts, transitioned company to electronic contracts - Assisted with buying talent for several music venues Assisted Company President/Owner in daily duties, including - Served as first point of contact for all clients, representatives, and venues to build relationships - Aided planning of large music festival - Supervised all event contracts, transitioned company to electronic contracts - Assisted with buying talent for several music venues
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Education
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2009 - 2010
Babson F.W. Olin Graduate School of Business
MBA, Marketing, Entrepreneurship, Strategy -
2003 - 2005
Belmont University
Music Business -
2001 - 2003
Louisiana State University
Business and Music -
BABSON COLLEGE, F.W. OLIN GRADUATE SCHOOL OF BUSINESS
Master; Bachelor, Business Administration; Business Administration -
Dulles High School
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