Lindsey Mitchell
SEM Manager at Renuity- Claim this Profile
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Topline Score
Bio
Tilly Perry
I worked on a team with Lindsey for almost two years as her direct manager. She is a fantastic worker - she’s eager to learn new things and takes initiative to learn them! She asks lots of questions and is flexible with her working styles and processes. Her technical skills are off the charts - she is an expert in all things paid advertising with a heavy concentration in Google Ads and Facebook Ads. Her communication styles are clear and to the point, and she can manage many projects at once. I truly hope I get to work with her again, she made each workday enjoyable on both a professional and personal level!
Sophia Artzi
Lindsey has a great work ethic and would be an asset to any team.
Tilly Perry
I worked on a team with Lindsey for almost two years as her direct manager. She is a fantastic worker - she’s eager to learn new things and takes initiative to learn them! She asks lots of questions and is flexible with her working styles and processes. Her technical skills are off the charts - she is an expert in all things paid advertising with a heavy concentration in Google Ads and Facebook Ads. Her communication styles are clear and to the point, and she can manage many projects at once. I truly hope I get to work with her again, she made each workday enjoyable on both a professional and personal level!
Sophia Artzi
Lindsey has a great work ethic and would be an asset to any team.
Tilly Perry
I worked on a team with Lindsey for almost two years as her direct manager. She is a fantastic worker - she’s eager to learn new things and takes initiative to learn them! She asks lots of questions and is flexible with her working styles and processes. Her technical skills are off the charts - she is an expert in all things paid advertising with a heavy concentration in Google Ads and Facebook Ads. Her communication styles are clear and to the point, and she can manage many projects at once. I truly hope I get to work with her again, she made each workday enjoyable on both a professional and personal level!
Sophia Artzi
Lindsey has a great work ethic and would be an asset to any team.
Tilly Perry
I worked on a team with Lindsey for almost two years as her direct manager. She is a fantastic worker - she’s eager to learn new things and takes initiative to learn them! She asks lots of questions and is flexible with her working styles and processes. Her technical skills are off the charts - she is an expert in all things paid advertising with a heavy concentration in Google Ads and Facebook Ads. Her communication styles are clear and to the point, and she can manage many projects at once. I truly hope I get to work with her again, she made each workday enjoyable on both a professional and personal level!
Sophia Artzi
Lindsey has a great work ethic and would be an asset to any team.
Credentials
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Basic Programmatic Certification
StackAdaptDec, 2022- Sep, 2024 -
Certified Customer Acquisition Specialist
DigitalMarketerApr, 2022- Sep, 2024 -
Bing Ads Accredited Professional
MicrosoftJun, 2020- Sep, 2024 -
The Social Media Magnet Certified Student
The Social Media MagnetDec, 2019- Sep, 2024 -
Hootsuite Platform Certification
HootsuiteSep, 2019- Sep, 2024 -
Fundamentals of Digital Marketing
Google Digital GarageApr, 2019- Sep, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Oct, 2022- Sep, 2024 -
Google Ads - Measurement Certification
Google Digital Academy (Skillshop)Jun, 2020- Sep, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Jun, 2020- Sep, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Jun, 2020- Sep, 2024 -
Google Ads Video Certification
Google Digital Academy (Skillshop)Jun, 2020- Sep, 2024 -
Google Analytics Individual Qualification
Google Digital Academy (Skillshop)Jun, 2020- Sep, 2024 -
Email Marketing Certification
HubSpot AcademyDec, 2019- Sep, 2024 -
Inbound Marketing Certification
HubSpot AcademySep, 2019- Sep, 2024
Experience
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Renuity
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United States
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Consumer Services
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1 - 100 Employee
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SEM Manager
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Feb 2023 - Present
-Manage in-house division ad spend, averaging $300,000 per month. -Create, manage, and optimize SEM and display campaigns. -Analyze CRM and sales data weekly to determine account performance and marketing cost by product, market, etc. -Perform lead audits on Unbounce, Invoca, and ActiveProspect to ensure lead attribution. -Manage in-house division ad spend, averaging $300,000 per month. -Create, manage, and optimize SEM and display campaigns. -Analyze CRM and sales data weekly to determine account performance and marketing cost by product, market, etc. -Perform lead audits on Unbounce, Invoca, and ActiveProspect to ensure lead attribution.
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Strategic America
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United States
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Advertising Services
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100 - 200 Employee
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Digital Media Strategist
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Oct 2021 - Feb 2023
- $1.5M+ Managed annual advertising spend. - Manage daily budget pacing of over 20 B2B and B2C accounts. - Lead monthly client KPI performance calls. - Create paid media proposals and attend client pitch meetings. - Monitor account performance and optimize for conversion volume within target benchmarks. - Utilize Google Tag Manager (GTM) for conversion tracking. - $1.5M+ Managed annual advertising spend. - Manage daily budget pacing of over 20 B2B and B2C accounts. - Lead monthly client KPI performance calls. - Create paid media proposals and attend client pitch meetings. - Monitor account performance and optimize for conversion volume within target benchmarks. - Utilize Google Tag Manager (GTM) for conversion tracking.
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Team Velocity
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United States
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Technology, Information and Internet
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200 - 300 Employee
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Digital Marketing Analyst
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Jun 2020 - Oct 2021
-$21.6+ Managed annual advertising spend. -Managed digital paid media performance for automotive clients. -Oversaw pacing and performance: pulled custom reports to monitor KPIs, budgets, and overall performance. -Prepared recommendations for an internal team (ex. budget changes, changes to campaign mix, potential upsells). -Managed team projects using Monday and Atlassian. -Aggregated platform data and created reporting dashboards using NinjaCat. -Completed client requests using Jira (Atlassian). -Documented and organized processes for the digital department. Show less
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James Madison University
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United States
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Higher Education
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700 & Above Employee
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PASS Leader
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Jan 2020 - May 2020
-Led two weekly group tutoring sessions for over 30 students in a course with a historical 30% fail rate; topics included: breakeven analysis, LP graphics, modeling, sensitivity analysis, regression, decision trees, queuing, etc. -Served as teacher’s assistant: prepared lecture plans and WebEx sessions, answered questions via email, provided private tutoring, and acted as a liaison between the professor and students to ensure comprehension of the material. -Led two weekly group tutoring sessions for over 30 students in a course with a historical 30% fail rate; topics included: breakeven analysis, LP graphics, modeling, sensitivity analysis, regression, decision trees, queuing, etc. -Served as teacher’s assistant: prepared lecture plans and WebEx sessions, answered questions via email, provided private tutoring, and acted as a liaison between the professor and students to ensure comprehension of the material.
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Digital Marketing Intern
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Jan 2020 - May 2020
-Consulted with a local co-op in downtown Harrisonburg, then created and presented a social media marketing strategy. -Reported and presented our final results: 43,816 reach, 103,977 impressions, 464 link clicks, $640.79 in sales ($0 prior to campaign), and raised $1,290 in donations from three paid campaigns on Facebook. -Consulted with a local co-op in downtown Harrisonburg, then created and presented a social media marketing strategy. -Reported and presented our final results: 43,816 reach, 103,977 impressions, 464 link clicks, $640.79 in sales ($0 prior to campaign), and raised $1,290 in donations from three paid campaigns on Facebook.
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The Social Media Magnet
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United States
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Higher Education
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Social Media Specialist Live Practicum
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Aug 2019 - Dec 2019
-Developed a brand campaign for the travel blog What a Wonderful Week (http://www.whatawonderfulweek.com). -Content creation via weekly blog posts and original photography. -Utilized inbound marketing tactics to drive traffic from branded accounts (Facebook, Instagram, Twitter, and Pinterest) to the website, which resulted in worldwide traffic and exposure. -Managed and adjusted the campaign strategy based on Google Analytics insights. -Developed and managed an email campaign that consistently delivered content to over 40 subscribers. -Built an audience of returning subscribers and those who clicked from organic search. -Social Media Magnet Certified. Show less
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Brightspark Consulting
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United Kingdom
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Business Consulting and Services
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Digital Marketing Intern
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Jun 2019 - Jul 2019
-Created content for organic marketing efforts across LinkedIn, Instagram, and Facebook. -Presented a competitor analysis to the Westbury Hotel marketing team in Dublin, Ireland. -Designed and sent monthly email newsletters on Active Campaign for over 1,000 subscribers. -Maintained the Brightspark Consulting WordPress blog. -Utilized MobileMonkey to set up chat blasts and automated customer service messaging on Facebook. -Grew a client's Instagram account by 9% in two months. -Created content for organic marketing efforts across LinkedIn, Instagram, and Facebook. -Presented a competitor analysis to the Westbury Hotel marketing team in Dublin, Ireland. -Designed and sent monthly email newsletters on Active Campaign for over 1,000 subscribers. -Maintained the Brightspark Consulting WordPress blog. -Utilized MobileMonkey to set up chat blasts and automated customer service messaging on Facebook. -Grew a client's Instagram account by 9% in two months.
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SUPERVALU
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United States
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Wholesale
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700 & Above Employee
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Customer Service Representative
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May 2016 - Sep 2018
-Managed money on the sales floor, balanced safe, and supervised cashiers simultaneously. -Assisted customers with refunds, complaints, and inquiries. -Managed money on the sales floor, balanced safe, and supervised cashiers simultaneously. -Assisted customers with refunds, complaints, and inquiries.
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Food Lion
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United States
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Retail
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700 & Above Employee
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Cashier
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Nov 2015 - Apr 2016
-Provided exceptional customer service and was subsequently promoted to CSR after only 6 months -Provided exceptional customer service and was subsequently promoted to CSR after only 6 months
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Education
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2016 - 2020
James Madison University
Bachelor of Business Administration - BBA, Marketing
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