Lindsey Wehking
Head of Investigative Strategy at Nonfiction Research- Claim this Profile
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Bio
Experience
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Nonfiction Research
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United States
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Market Research
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1 - 100 Employee
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Head of Investigative Strategy
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Aug 2021 - Present
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Director Of Strategy
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May 2020 - Aug 2021
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Investigative Strategist
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May 2019 - May 2020
Gleefully violating the norms of traditional research.
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strtgst
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United States
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Advertising Services
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Organizer
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Jul 2018 - Jan 2020
Growing a community for people who think for a living. Editor for THE GST /gst/. Growing a community for people who think for a living. Editor for THE GST /gst/.
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FleishmanHillard
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United States
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Public Relations and Communications Services
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100 - 200 Employee
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Senior Strategist
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Jul 2017 - Apr 2019
- Co-Founded The Garage, an experimental new business development incubator. - Started and led North America mentorship program for Cannes Young Lions. - Helped develop new firm-wide ideation tools and process. - Lead creative strategist for Hershey/Reese's - Mined insights and developed strategy for Johnson & Johnson brands, AB InBev, Chase. - Mined insights and developed strategy for global new business, including wins for Hershey, AB InBev, FedEx, Be The Match and La Liga.
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Strategist
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Jul 2014 - Jul 2017
- Helped develop new approach to brand positioning for the firm, SoulSmithing. - Worked on consumer research and brand positioning for Union Horse Distillery, Michele Watches and Perfect Bar. - 2015 U.S Cannes Young Lions Finalist- Developed strategy and wrote briefs for clients including Monsanto, U.S Soccer, Missouri Foundation for Health, Vans and Enterprise. See some creative outputs off briefs below:
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Education
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University of Missouri-Columbia
Journalism and Anthropology