Experience

Round Hill Country Club
• United States
• Hospitality
• 1 - 100 Employee
• Communications and Marketing Director

  • Dec 2022 - Present


Oakhurst Country Club

• United States
• Events Services
• 1 - 100 Employee

• Director Membership Sales

  • Feb 2020 - Dec 2022

  MEMBERSHIP DIRECTOR Plan, Promote, Staff and Execute an annual calendar of staff meetings, sales efforts, and membership events with annual budgets and quotas in mind. Maintain knowledge of current market trends and quickly identify and adapt strategy to capitalize on new market trends Schedule and execute a calendar of communications including monthly newsletters, email campaigns, push notifications and signage Respond promptly to leads and inquiries across multiple platforms and implement strategies designed to maximize sales. Collaborate weekly with a team of directors and a member-run advisory board to improve the membership experience and gather valuable feedback Create and Execute a regular Schedule of Engaging Social Media Content on Facebook, Instagram, YouTube, NextDoor, Linkedin & TikTok Expertly utilize 1-2-1 Marketing/ ForeUp to Manage Company Website by updating content, building membership account profiles and distribution lists Members-Only App management including setting up and maintaining parameters for club reservations using Foretees Expertly utilize EZ Suite/ Golfnow to manage club finances and accounting of over 700 members accounts SALES & MARKETING Develop leads and generate sales through member referral, personal and professional networking, digital marketing, and paid advertisements ie Google, Facebook, The Knot, etc. Build a system in alignment with the industry market to guarantee sales quotas Maintain relationships with future sales opportunities. Integrate new members with retention in mind Maximize public relations via facetime, emails and social media responses Initiate tours of the facility for prospective members and implement new promotions to attract a variety of demographics Substantially improve customer service by matching or surpassing our competitors' performance, bringing the club up to industry standards. Show less