Experience

Magnet Media, Inc.

• Advertising Services
• 1 - 100 Employee

• Sales Development and Marketing Manager

  • Mar 2022 - Present

  Project Manager Sales Support Event Support

• Marketing Operations and Events Manager

  • Nov 2022 - Aug 2023

  Research and evaluate industry opportunities that align with our target audience and will drive maximum ROI.Develop actionable and measurable event marketing strategies against key sponsorships, including high impact brand activations at tentpoles such as Cannes, SXSW, Sundance, Davos and more.From event production, to thought leadership, to VIP customer experiences and more, you will be the driving force in end-to-end program conceptualization and execution, all within budget and with excellent attention to detail.Design and oversee all promotional activities before, during and after campaigns in partnership with cross-functional marketing stakeholders as well as sales to ensure effective lifecycle marketing.Manage external relationships (vendors, venues, agencies, and media partners) as needed to ensure yield from investment.Optimize programs for success by tracking all activities back to prescribed metrics and analyzing results and return on investment in partnership with marketing operations. Show less



Effectv

• United States
• Advertising Services
• 700 & Above Employee

• Specialist, Sales Marketing

  • Jun 2016 - Mar 2021

  •Coordinates and executes all promotional events and Advertising Sales related client functions, including production and distribution of printed materials, point-of-purchase displays, prize packages, and scheduling of all on-air promotions. •Support sales teams with custom, bespoke marketing campaigns and presentations •Collaborates with other key personnel to create promotional assets, develop promotional strategy for value-add services, align messaging, and ensure tracking requirements are implemented for site promotions •Establishes, maintains, and monitors an annual promotions and events calendar •Manages production orders for custom network commercials internally with sales team and externally with clients •Work with cable network representatives to create and execute client activation •Attends sales meetings on a regular basis to support sales team and to present current sales opportunities •Brainstorm and create customized ideas plus presentations for large and small B2B and B2C clients •Coordinates and executes all external client entertainment events with large budgets •Upholds brands standards for all marketing materials internal and external •Collaborates with other sales support teams to create promotional assets, develop promotional strategy for value-add services, align messaging, and ensure tracking requirements are implemented for site promotions •Build custom client proposals and marketing promotions for pre-sale opportunities •Facilitate and fulfill post-sales activation's such as sweepstakes and event support •Submit production orders for custom network commercials working directly with clients SOFTWARE SKILLS SUMMARY •Email Software: Marketo, Constant Contact, MailChimp, Hubspot •Microsoft: Word, Excel, PowerPoint, Outlook, TEAMS •Social Media: Facebook, Facebook Ads, Twitter, Instagram, YouTube, HootSuite, SnapChat, LinkedIn, Pinterest, Tumblr, Googe+, bit.ly •CRM Tool: Salesforce.com •Blogging Software: WordPress •OneTim Show less



Houston Chronicle

• United States
• Newspaper Publishing
• 700 & Above Employee

• Strategic Marketing Program Coordinator

  • Mar 2015 - Mar 2016

  •Social media post and planning for B2B and B2C Marketing/Events •Social Media for Job Fair-LinkedIn, Facebook, Twitter •Job Fair Planning •Event Planning •Liaison between Sales and Graphic Designers •Project Manager for B2B projects •Project Manager for Sales; Print and Digital Projects •Meet with Sales people about upcoming projects to manage expectations and understand scope of project •Request and Schedule Ads to be ran in Print and Digital •Hubspot- email, landing page creation for HC Marketing Pages •Edit existing Hubspot pages for HC Marketing Pages •Assignments from Upper Management •Marketing Data Research- Kantar, Scarborough, Prime Lingo •Marketing Collateral project management for events and internal needs •Manage ongoing projects •B2B and B2C Social Media Contests •Create One-sheets for Sales collateral •Sales team support Show less



Sun Coast Resources, Inc.

• Houston, Texas Area

• Marketing Assistant

  • Jul 2014 - Mar 2015

  •Write and send Press Releases •Copy writing, designing, initiating, tracking, and managing the social media channels including: Facebook, LinkedIn, Twitter, YouTube, SC Blog, Instagram •Manage and supervise website projects •Create a posting schedule to insure an impactful social media campaign •Engage in Facebook and Twitter to gain attention and build Sun Coast reputation as an industry leader that is well informed on industry trends •Manage social media accounts to address negative comments / complaints and remove if possible •Write and update website content on home page and any changes that needed throughout the year •Create and write code for Widgets on Wordpress for Sun Coast Website •Analyze and optimize Sun Coast website through Google Analytics and Google Webmaster tools •Manage and optimize Google AdWords & SEO efforts •Create and optimize “Google Places” listing for 18 offices •Monthly Company and Employee Newsletter – gather info, compile, design & distribute •Continue to build Sun Coast email distribution list •Email marketing campaigns and blasts •Manage professional organization memberships, renewals and insure that they are being used to the highest level possible •Actively search and nominate Sun Coast for industry and general business awards •Projects assigned by VP of Sales and Marketing & Sales Management Show less



1-800-FLOWERS.COM, INC.

• United States
• Retail
• 700 & Above Employee

• Online Marketing Coordinator

  • Jul 2013 - Apr 2014

  Event Planning and Management for Firm’s events Manage and Edit companies 2 Webpages Manage all Marketing and Promotions of firm Search Engine Marketing Search Engine Optimization for websites, blogs, and marketing materials Compose and Implement Digital Strategy Manage and Update all Social Media Outlets; Facebook, Twitter, Google+, Pinterest Create ROI reports for all Marketing Efforts Advertise Firm with Facebook Ads and Google Adwords Write Copy, Design and Run Email campaigns Show less



Kennedy Hodges LLP

• Houston, Texas Area

• Marketing Director

  • Sep 2012 - May 2013

  Create and Post Blogs Event Planning and Management for Firm’s events Manage and Edit companies 7 Webpages Manage all Marketing and Promotions of firm Search Engine Marketing Search Engine Optimization for websites, blogs, and marketing materials Compose and Implement Digital Strategy Manage and Update all Social Media Outlets; Facebook, Twitter, Google+, Pinterest Write Copy for and Manage 3 Facebook and 3 Twitter accounts Create ROI reports for all Marketing Efforts Advertise Firm with Facebook Ads and Google Adwords Write Copy, Design and Run Email campaigns Write and Distribute Press Releases to local and national outlets Write scripts and shoot Video Blogs Manage PPC for Google AdWords Show less



Barnes and Noble

• Houston, Texas Area

• Asstiant Community Relations Manager

  • Jan 2012 - Jul 2012

  Event planning and Managment for the River Oaks, Barnes and Noble location. Host book signings, book fairs, and offsite events. Work with publishers and authors to plan and conduct events in a timely, smooth manner. Also manage and promote event. Post and promote event via the events page website. Event planning and Managment for the River Oaks, Barnes and Noble location. Host book signings, book fairs, and offsite events. Work with publishers and authors to plan and conduct events in a timely, smooth manner. Also manage and promote event. Post and promote event via the events page website.



Culture Map

• Intern

  • May 2011 - Aug 2011

  Social Media Website Updates Art Car Mobile Website Assist Sales Team Social Media Website Updates Art Car Mobile Website Assist Sales Team



Baylor College of Medicine

• United States
• Higher Education
• 700 & Above Employee

• Patient Billing Services

  • Oct 2009 - May 2011

  Main functions include: work with spreadsheets to organize and help find missing revenue.Job is heavly based on data entry. Very flexible and willing to learn new job positions, have held four separate positions within time working there. Main functions include: work with spreadsheets to organize and help find missing revenue.Job is heavly based on data entry. Very flexible and willing to learn new job positions, have held four separate positions within time working there.