Experience

University of Colorado Anschutz Medical Campus

• United States
• Higher Education
• 700 & Above Employee

• External Relations Strategist for the Colorado Consortium for Prescription Drug Abuse Prevention

  • Jan 2020 - Present

  Supporting communities in northwest Colorado to fight against the misuse and abuse of medication including opioids Supporting communities in northwest Colorado to fight against the misuse and abuse of medication including opioids



Grand Futures Prevention Coalition

• Executive Director

  • Oct 2017 - Jan 2020

  Former sports marketing professional, now focusing on helping to empower the next generation through youth substance prevention advocacy work. Former sports marketing professional, now focusing on helping to empower the next generation through youth substance prevention advocacy work.



Casey's Pond

• Director of Sales and Marketing

  • Dec 2015 - Oct 2017

  Oversee all sales and marketing activities for a 160-apartment retirement community, managing everything from daily sales activities and reporting team performance to the management team and board; public relations outreach and community perception; the complete re-positioning of all marketing materials including sales brochures and the company website; as well as planning and executing all lead generation marketing events. Oversee all sales and marketing activities for a 160-apartment retirement community, managing everything from daily sales activities and reporting team performance to the management team and board; public relations outreach and community perception; the complete re-positioning of all marketing materials including sales brochures and the company website; as well as planning and executing all lead generation marketing events.



United Entertainment Group

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Director, Rights & Partnerships

  • May 2006 - Dec 2015

  Developed, negotiated, managed and executed integrated sports, entertainment and consumer marketing campaigns, consumer engagement programs, sponsorships, talent management and special event coordination. Increased awareness and drove conversations surrounding organizations, products and companies such as The North Face, adidas, Puma, the International Paralympic Committee (IPC), AstraZeneca, Olive Garden, Barilla, Kellogg’s, GE, Shell Oil, Pepsi and the Global Campaign for Education (1GOAL). Identified, negotiated and managed property and athlete partnerships as well as provided strategic counsel in the areas of sports, entertainment, integrated consumer marketing campaigns and media relations as well as developed program specific communications materials and conducted client and spokesperson message training.



Swedish American Museum

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Board Member

  • 2007 - Jan 2015

  Board member and co-chair of the marketing committeePreviously served on the marketing and annual ball committees Board member and co-chair of the marketing committeePreviously served on the marketing and annual ball committees



Strings Music Festival

• Marketing Director and Facilities Manager

  • Feb 2005 - Apr 2006

  Handled all daily activities, media communications, marketing partnerships, media ad buys and marketing budget of $63,000 for a non-profit music organization with a $1.5 million annual budget. Managed website content and online ticket purchases, distribution of all promotional materials, all television, print, radio and outdoor ad buys, day to day operation and a master schedule for more than 170 musicians, 13 staff members and 70 plus concerts, as well as assisted in the management of a 10-person facility crew.



Terry Sports

• Marketing Director

  • Oct 2004 - Jan 2005

  Handled day-to-day marketing activities and partnerships to drive awareness and increase rental business. Managed a marketing budget of $50,000, negotiated marketing partnerships and organized orientation parties for partners and their staff to increase Terry Sports’ ski rental bookings and market share. Established all rental price points for direct and wholesale partner sales, oversaw all website design, layout, printing and distribution of all promotional materials. Handled day-to-day marketing activities and partnerships to drive awareness and increase rental business. Managed a marketing budget of $50,000, negotiated marketing partnerships and organized orientation parties for partners and their staff to increase Terry Sports’ ski rental bookings and market share. Established all rental price points for direct and wholesale partner sales, oversaw all website design, layout, printing and distribution of all promotional materials.



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Account Executive

  • Jan 2003 - Sep 2004

  Managed client budgets ranging from $50,000 to $150,000 and maintained strong client relationships while handling all daily activities including media outreach, press material creation, management of production teams, on-site media and special event coordination, client counsel, strategic partnership facilitation, as well as the development and implementation of public relations campaigns for clients and events including The Valvoline Company, Illinois Bureau of Tourism, Pinehurst Resort, The Homestead, Golf Pride, Killerspin, American Dairy Association, adidas, Wrigley, NCAA Division I Men’s Golf Championships, 2005 US Open (Golf), Bayer Advantage Celebrity Pro-Am, and Bayern Munich vs Manchester United soccer match in Chicago.



Steamboat Springs Chamber

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Coordinator

  • Dec 2001 - Aug 2002

  Supported the Special Events Director as well as the Communications and Online Marketing Director to increase awareness of Steamboat Springs as a summer vacation destination and drive local tourism and commerce. Supported the Special Events Director as well as the Communications and Online Marketing Director to increase awareness of Steamboat Springs as a summer vacation destination and drive local tourism and commerce.



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Promotions Rep

  • 1997 - 1999

  Part of Wings Team when Red Bull first entered the US market; brand ambassador traveling around the state educating consumers about Red Bull product benefits Part of Wings Team when Red Bull first entered the US market; brand ambassador traveling around the state educating consumers about Red Bull product benefits