Lindsey Primera

Marketing Manager at AlignMark
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Contact Information
us****@****om
(386) 825-5501
Location
Orlando, Florida, United States, US

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Credentials

  • Google Ads Search Certification
    Google
    Apr, 2020
    - Nov, 2024

Experience

  • AlignMark
    • Human Resources Services
    • 1 - 100 Employee
    • Marketing Manager
      • May 2020 - Present

      • Research and content creation for blog posts• Create and execute overall SEO strategy• Manage and produce company webinars• Manage and create all marketing collateral• Social Media content creation and posting• Responsible for the creation and maintenance of brand guidelines• Build and deploy promotional email drip campaigns• Create and present recommendations via effective and persuasive presentations• Explore, identify and evaluate strategic growth opportunities

  • ShuffieldLowman
    • United States
    • Law Practice
    • 1 - 100 Employee
    • Marketing Coordinator
      • Nov 2016 - Jul 2017

      • Maintained master marketing matrix• Managed all professional listings to ensure they are current and up-to-date• Coordinated with outside organizations regarding sponsorships• Created and deployed the company e-newsletter• Maintained all firm social media platforms• Interfaced with staff and attorneys regarding newsworthy items for publication• Coordinated all special marketing events • Maintained master marketing matrix• Managed all professional listings to ensure they are current and up-to-date• Coordinated with outside organizations regarding sponsorships• Created and deployed the company e-newsletter• Maintained all firm social media platforms• Interfaced with staff and attorneys regarding newsworthy items for publication• Coordinated all special marketing events

  • Therigy
    • United States
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Marketing Specialist
      • Apr 2015 - Aug 2016

      • Oversaw the end-to-end process of all company trade show functions, to include registration, set-up, shipping of materials, displays, electricity, internet, design and “look” of the booth• Managed and tracked online advertising including PPC and native ads on Google, Bing, Yahoo, and LinkedIn• Responsible for coordination of all outreach for press releases• Created all e-mail communications related to campaigns for distribution to desired target audience• Developed and executed company social media strategies and campaigns• Created and maintained one-pagers for all company products• Managed all corporate marketing documents via SharePoint ensuring they are organized for distribution• Coordinated effective, branded marketing communications on the company website• Collaborated with internal and external teams to develop all online and print ads

  • Victory Tailgate
    • United States
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Marketing Assistant
      • Aug 2014 - Apr 2015

      • Developed and implemented marketing strategies that were integrated with the company's strategic goals• Generated sales to new customers in the retail sector, improving the company's bottom line• Responsible for content creation and maintenance across all social media and blogging platforms• Effectively track, report and analyze data to assess marketing campaign ROI and areas for improvement• Partnered with other departments in order to keep consistency of messages across multiple networks• Developed and managed promotional materials by coordinating requirements with graphics department

  • Orlando Weekly
    • Newspaper Publishing
    • 1 - 100 Employee
    • Marketing and Promotions Intern
      • May 2013 - Aug 2013

      • Handled Contests, winners and prizes• Managed Facebook and Twitter• Managed promotions and ads in OW website• Finalized placement before going to press• Promoted events and took pictures with OW Street Team• Assisted in making a marketing presentation for Miller Coors • Handled Contests, winners and prizes• Managed Facebook and Twitter• Managed promotions and ads in OW website• Finalized placement before going to press• Promoted events and took pictures with OW Street Team• Assisted in making a marketing presentation for Miller Coors

Education

  • University of Central Florida
    Bachelor's Degree, Marketing
    2012 - 2014
  • Valencia College
    Associate's degree, General Studies
    2009 - 2012

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