Pro Member

• Feb 2023 - Present

With 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors and more, PMA's membership plans are "game-changing". "An hour a day of PMA content is a game-changer for me. I really feel like I am learning a lot from the member-only content, it’s worth way more than what we are paying for it." - Mathew Sedze, Product Marketing Manager at TikTok With 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors and more, PMA's membership plans are "game-changing". "An hour a day of PMA content is a game-changer for me. I really feel like I am learning a lot from the member-only content, it’s worth way more than what we are paying for it." - Mathew Sedze, Product Marketing Manager at TikTok

Freelance Copywriter (Product Marketing)

• Jan 2019 - Present

I help businesses communicate product value that resonates with their target customers. As a freelance copywriter, I have had the opportunity to work with a variety of brands* on delivering various types of content (blogs, social media, product pages, in-mail, etc.) If you hire me, I’ll do a deep dive into your industry, buyers, and product and create high converting and educational content to drive product awareness, sales, and product adoption. If you have a project in mind that… Show more I help businesses communicate product value that resonates with their target customers. As a freelance copywriter, I have had the opportunity to work with a variety of brands* on delivering various types of content (blogs, social media, product pages, in-mail, etc.) If you hire me, I’ll do a deep dive into your industry, buyers, and product and create high converting and educational content to drive product awareness, sales, and product adoption. If you have a project in mind that isn’t listed here, please reach out anyway. Let’s work together! **P.S. Here are some brands I've worked with: InclusionHub, Cozy Earth, Real Ketones, Prestman Auto, Powderbird, Junebug Play & Learning Space, and Dr. Reuben Plastic Surgery. Show less I help businesses communicate product value that resonates with their target customers. As a freelance copywriter, I have had the opportunity to work with a variety of brands* on delivering various types of content (blogs, social media, product pages, in-mail, etc.) If you hire me, I’ll do a deep dive into your industry, buyers, and product and create high converting and educational content to drive product awareness, sales, and product adoption. If you have a project in mind that… Show more I help businesses communicate product value that resonates with their target customers. As a freelance copywriter, I have had the opportunity to work with a variety of brands* on delivering various types of content (blogs, social media, product pages, in-mail, etc.) If you hire me, I’ll do a deep dive into your industry, buyers, and product and create high converting and educational content to drive product awareness, sales, and product adoption. If you have a project in mind that isn’t listed here, please reach out anyway. Let’s work together! **P.S. Here are some brands I've worked with: InclusionHub, Cozy Earth, Real Ketones, Prestman Auto, Powderbird, Junebug Play & Learning Space, and Dr. Reuben Plastic Surgery. Show less

Product Marketer

• Jan 2022 - May 2023

Positioning & Storytelling: Worked with various stakeholders to redesign the product narrative, messaging, and positioning to target buyers in new industry verticals and for changing industry needs. Content Creation: Worked with designers to create product content including product pages, landing pages, ads, blog CTAs, white papers, demos videos, case studies, and testimonial videos to communicate differentiated value; collaborated to repurpose for multi-channel marketing distribution… Show more Positioning & Storytelling: Worked with various stakeholders to redesign the product narrative, messaging, and positioning to target buyers in new industry verticals and for changing industry needs. Content Creation: Worked with designers to create product content including product pages, landing pages, ads, blog CTAs, white papers, demos videos, case studies, and testimonial videos to communicate differentiated value; collaborated to repurpose for multi-channel marketing distribution and sales enablement. GTM and Execution: Spearheaded the creation of a robust GTM strategy with product, sales, marketing, customer success, and finance stakeholders. Conducted research (competitive, persona), created messaging and positioning documentation, internal communication plans, and product launch plans. Supported several new course/feature launches. Managed and optimized associated marketing campaigns. Sales Optimization: Improved sales velocity and increased lead-to-close conversion rate through more targeted (persona-based) marketing campaigns, sales collateral (discovery promoters, buying committee documentation, whiter papers, battle cards), and cross-team alignment. Customer Testimonials: Developed a Customer Testimonials section on the website and a testimonials program in collaboration with Customer Success to provide social proof, highlight product benefits, and further the product narrative based on real customer feedback. Conducted customer interviews as voice-of-the-customer research and produced customer testimonials and case studies. Worked with the broader marketing team on cross-channel distribution. Show less Positioning & Storytelling: Worked with various stakeholders to redesign the product narrative, messaging, and positioning to target buyers in new industry verticals and for changing industry needs. Content Creation: Worked with designers to create product content including product pages, landing pages, ads, blog CTAs, white papers, demos videos, case studies, and testimonial videos to communicate differentiated value; collaborated to repurpose for multi-channel marketing distribution… Show more Positioning & Storytelling: Worked with various stakeholders to redesign the product narrative, messaging, and positioning to target buyers in new industry verticals and for changing industry needs. Content Creation: Worked with designers to create product content including product pages, landing pages, ads, blog CTAs, white papers, demos videos, case studies, and testimonial videos to communicate differentiated value; collaborated to repurpose for multi-channel marketing distribution and sales enablement. GTM and Execution: Spearheaded the creation of a robust GTM strategy with product, sales, marketing, customer success, and finance stakeholders. Conducted research (competitive, persona), created messaging and positioning documentation, internal communication plans, and product launch plans. Supported several new course/feature launches. Managed and optimized associated marketing campaigns. Sales Optimization: Improved sales velocity and increased lead-to-close conversion rate through more targeted (persona-based) marketing campaigns, sales collateral (discovery promoters, buying committee documentation, whiter papers, battle cards), and cross-team alignment. Customer Testimonials: Developed a Customer Testimonials section on the website and a testimonials program in collaboration with Customer Success to provide social proof, highlight product benefits, and further the product narrative based on real customer feedback. Conducted customer interviews as voice-of-the-customer research and produced customer testimonials and case studies. Worked with the broader marketing team on cross-channel distribution. Show less

Content Marketing Coordinator

• Jul 2020 - Jan 2022

At Huckabuy, I became an end-to-end marketer with radical ownership serving as 1-3 marketers in the company. GTM & Product Launches: Led the successful launch of three new products, including Page Speed, Content Curator, and Metadata Editor. Developed messaging, conducted market research, built initial GTM assets, and executed product launch campaigns in collaboration with executive, product, and sales stakeholders. SEO Strategy & Execution: Executed on technical SEO audits and… Show more At Huckabuy, I became an end-to-end marketer with radical ownership serving as 1-3 marketers in the company. GTM & Product Launches: Led the successful launch of three new products, including Page Speed, Content Curator, and Metadata Editor. Developed messaging, conducted market research, built initial GTM assets, and executed product launch campaigns in collaboration with executive, product, and sales stakeholders. SEO Strategy & Execution: Executed on technical SEO audits and optimization, as well as SEO content coordination, writing, planning, and creation. Tracked and analyzed SEO and all marketing channel outcomes (paid, email, etc.) - grew organic ranking keywords by ~ 2700% (149 -> 4,175), increased organic clicks fourfold (198 -> 811), and improved domain authority by ~ 18%. Content & Sales Enablement: Created written and visual content representing technical information and products for social media, ads, website, and sales enablement - designed the company's first pricing page, case studies, pitch decks, display ads, etc. Led the inbound marketing strategy leveraging SEO, persona, and market research to improve brand awareness and drive leads.

Marketing Intern

• May 2020 - Jul 2020

Worked with the marketing team and marketing manager to coordinate web and social content and to measure results. Contributed to key SEO campaigns including backlink acquisition and keyword research.

Co-founding Editor

• Jun 2020 - Jan 2022

F3LL Magazine is a digital platform dedicated to championing great works of literature and art. Responsibilities: - Manage and review incoming submissions (via Submittable) - Plan seasonal issue launches + distribution (via Notion) - Curate creative writing and art pieces according to brand standard - Manage social media and social relations - Communicate with contributors regarding submissions and acceptances F3LL Magazine is a digital platform dedicated to championing great works of literature and art. Responsibilities: - Manage and review incoming submissions (via Submittable) - Plan seasonal issue launches + distribution (via Notion) - Curate creative writing and art pieces according to brand standard - Manage social media and social relations - Communicate with contributors regarding submissions and acceptances

Copy Editor (Wasatch Magazine)

• Aug 2019 - Jul 2020

Copy Editor

• May 2019 - Jul 2020

Copyediting articles via Wordpress, fact-checking information in articles, implementing AP Stylebook guidelines and coordinating with writers and other copy editors to meet deadlines (via Slack.com). Copyediting articles via Wordpress, fact-checking information in articles, implementing AP Stylebook guidelines and coordinating with writers and other copy editors to meet deadlines (via Slack.com).

Writer

• Jan 2020 - May 2020

Wrote weekly articles, participated in weekly pitch meetings and performed audience analysis to come up with creative content for Her Campus readers. Wrote weekly articles, participated in weekly pitch meetings and performed audience analysis to come up with creative content for Her Campus readers.

Client/Social Media Coordinator & Pet Care Professional

• May 2016 - May 2020

Met and coordinated with clients, communicated daily activities, and created social posts for the company's Instagram. Met and coordinated with clients, communicated daily activities, and created social posts for the company's Instagram.

Social Media Content Creator

• Jan 2018 - Jan 2019

Crafted creative social media content to help promote local brands through my personal account. Primarily Instagram based. Crafted creative social media content to help promote local brands through my personal account. Primarily Instagram based.