Lindsey Mulder
Co-Owner at Playmakers Athletic Footwear and Apparel- Claim this Profile
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Bio
Experience
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Playmakers Athletic Footwear and Apparel
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United States
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Retail
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1 - 100 Employee
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Co-Owner
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Feb 2006 - Present
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Director of Marketing & StoreManager
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Feb 2006 - Present
Marketing Director Responsibilities• Develop and maintain marketing calendar• Coordinate marketing plans with vendors and buyers• Work with graphic designers to implement promotional assets• Facilitate various types of media buys • Oversee and implement our online presence through social media, e-blasts and website• Plan, organize and implement in-store events• Lead weekly marketing meeting Floor Management Responsibilities• Develop and train staff to deliver exceptional customer experiences through attitude, teamwork, communication and innovation• Mentor and evaluate team members• Hire, coordinate and facilitate training of new team members• Facilitate staff retreats • Ensure coverage of the sales floor, as well as customer and staff management• Develop report, coordinate and lead weekly manager meeting• Write and send staff communications Show less
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Education
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Western Michigan University - Haworth College of Business
Bachelor of Business Administration (BBA), Advertising & Promotion