Lindsey Moor
Senior Integrated Media Planner at Basis Technologies- Claim this Profile
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Bio
Experience
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Basis Technologies
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United States
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Advertising Services
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700 & Above Employee
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Senior Integrated Media Planner
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Jun 2022 - Present
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Digital Media Specialist
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Feb 2020 - Jun 2022
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Digital Media Associate
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Aug 2018 - Feb 2020
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Washington Media Scholars Foundation
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United States
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Non-profit Organizations
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Media Scholar First Runner-Up
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Mar 2018 - Jun 2018
The Media Plan Case Competition challenges students across the country to use their skill set to strategically think and configure marketing impressions, numbers, and budgets. The qualifying round introduces the basics of media planning and judges determine those able to submit a competitive media plan. After my team qualified further, we were presented with a real-world strategic media plan based on a hypothetical public policy issue. My partner and I worked together to create a media… Show more The Media Plan Case Competition challenges students across the country to use their skill set to strategically think and configure marketing impressions, numbers, and budgets. The qualifying round introduces the basics of media planning and judges determine those able to submit a competitive media plan. After my team qualified further, we were presented with a real-world strategic media plan based on a hypothetical public policy issue. My partner and I worked together to create a media plan for a fictional arts and culture organization with the most effective impressions, vehicle selections, public relations and digital media efforts to reach our target audience. My partner and I achieved first runner up National Excellence in Media award after presenting to a panel of judges and competing against six teams in Washington, D.C. Show less The Media Plan Case Competition challenges students across the country to use their skill set to strategically think and configure marketing impressions, numbers, and budgets. The qualifying round introduces the basics of media planning and judges determine those able to submit a competitive media plan. After my team qualified further, we were presented with a real-world strategic media plan based on a hypothetical public policy issue. My partner and I worked together to create a media… Show more The Media Plan Case Competition challenges students across the country to use their skill set to strategically think and configure marketing impressions, numbers, and budgets. The qualifying round introduces the basics of media planning and judges determine those able to submit a competitive media plan. After my team qualified further, we were presented with a real-world strategic media plan based on a hypothetical public policy issue. My partner and I worked together to create a media plan for a fictional arts and culture organization with the most effective impressions, vehicle selections, public relations and digital media efforts to reach our target audience. My partner and I achieved first runner up National Excellence in Media award after presenting to a panel of judges and competing against six teams in Washington, D.C. Show less
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BBDO MW
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United States
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Advertising Services
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1 - 100 Employee
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Strategy Intern
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Jun 2017 - Aug 2017
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Red Media
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Czechia
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Technology, Information and Internet
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1 - 100 Employee
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Internal Communications Intern
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Jan 2017 - May 2017
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Keller Williams Realty, Inc.
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United States
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Real Estate
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700 & Above Employee
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Marketing Communictions Intern
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May 2016 - Aug 2016
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Education
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Iowa State University
Bachelor's degree, Public Relations, Advertising, and Applied Communication -
Charles University in Prague
Communications, New Media + Journalism