Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Associate Media Director

  • Apr 2023 - Present



Assembly Global

• United States
• Advertising Services
• 700 & Above Employee

• • Aug 2021 - Sep 2022

  - Supervised Media Planning account teams under direction of Media Director and SVP- Provided media strategy, tactical planning and oversight to a variety of local and national healthcare clients, ensuring alignment with client goals; incorporated data insights, maximized impact of client budgets, measured success and campaign performance and identified learnings and optimizations for future campaigns- Displayed a superior understanding of media fundamentals including experience and interest across traditional (Broadcast TV/Radio, Direct Response, Print & OOH) and digital channels (Programmatic & Direct Display, OLV & Audio; Social platforms including FB/IG/Twitter/Snapchat/LinkedIn; & Paid Search)- Maintained client communications on assigned accounts and worked to encourage team in developing and maintaining client relationships- Implemented and oversaw execution of media campaigns and established effective channels of communication as a liaison between clients and various cross-agency teams- Elected as part of core team responsible for the onboarding of what would be the single-largest account for the agency- Responsible for thought leadership contribution and monitoring of industry, media and consumer trends- Ensured streamlining and optimization of agency processes, systems and resources- Strengthened junior team member development and contribution by setting goals and objectives, conducted reviews to provide feedback and identified training opportunities in order to foster growth and confidence Show less

• • Aug 2015 - Jul 2021



PNC

• United States
• Financial Services
• 700 & Above Employee

• Senior Marketing Specialist

  • Mar 2015 - Aug 2015



MullenLowe U.S.

• Advertising Services
• 500 - 600 Employee

• Senior Media Planner/Buyer

  • Mar 2013 - Mar 2015

  • Developed media strategy and tactics to launch Allegheny Health Network, a new hospital system in western Pennsylvania, ultimately increasing Year One public awareness from 0% – 60% • Conducted interactive immersion workshops with client and internal teams to establish audiences, goals, strategies and opportunities for each of the core service lines to be marketed following launch • Created advertising calendar that was implemented by the client that organized communications and messages across the brand and service lines to align with marketing goals and key promotion periods • Responsible for the creation, presentation and management of complete, 360-degree integrated plans across all media types while maintaining compliance of over $25 MM media budget • Established as main point of client contact for all planning needs and maintain a trusting relationship • Identify innovative ways for AHN to demonstrate brand positioning via tactics such as air-conditioned cooling transit shelters, holiday Santa experience at malls utilizing giveaways to reach women with children and a major sponsorship with a transportation entity to keep fares free for riders in Pittsburgh • Collaborate across internal departments daily to facilitate on-time launch of all campaigns and plans; ensure print production and web development teams adhere to publication, mail house and digital vendor specifications • Manage workload and assign projects to Assistant Media Planner while providing training and guidance Show less



Gatesman

• United States
• Advertising Services
• 1 - 100 Employee

• Media Planner & Buyer

  • Nov 2011 - Mar 2013

  • Developed strategically appropriate media approaches for UPMC; planned, implemented and managed corporate and clinical/service line media campaigns for the University of Pittsburgh Medical Center • Worked closely and maintained solid working relationships with Client, internal partners and outside vendors • Responsible for tracking all media expenditures by campaign and service line to ensure budget compliance • Planned, negotiated, executed, maintained and posted media buys for media types including: spot TV and cable, spot radio, newspaper, magazine, OOH and digital • Evaluated media proposals and provided written POV's • Negotiate, execute and maintain approved added value programs/components Show less



MARC USA

• United States
• Advertising Services
• 1 - 100 Employee

• • Feb 2008 - Nov 2011

  • Conferred with media leaders and Account Services to establish media objectives and strategies that satisfied client’s marketing objectives for advertising campaigns• Studied demographic data and consumer profiles to identify desired target audiences for print, broadcast or online advertising• Evaluated editorial content, coverage, ad positioning, rates and audience composition of all relevant media vehicles to determine those that most effectively reached target audiences• Gathered statistics and prepared media plans, flow charts and directives to guide buying process• Negotiated and documented rates, special placements and added value for advertisements in spot TV, spot cable, spot radio, newspaper, magazine, out-of-home, sports signage and sponsorships and digital media for variety of clients including: PA Lottery, TrueValue Hardware and Rite Aid Pharmacy• Executed all media plans while adhering to established budgets and timelines• Monitored buys in progress, arranged for make goods and credits and responsible for post-buy results and reporting Show less

• • Feb 2008 - Jan 2010



Ohio University

• United States
• Higher Education
• 700 & Above Employee

• Conference Coordinator Assistant

  • Sep 2005 - Nov 2007



Pittsburgh Steelers

• Marketing Intern

  • Jul 2006 - Jan 2007