Manager, Brand Strategy and Analytics

• May 2023 - Present

Business Analyst

• Sep 2021 - May 2023

Co-Chair of Player Executive Committee

• Oct 2022 - Present

Member of the Player Executive Committee

• Sep 2021 - Present

Professional Athlete

• Jul 2021 - Present

Student Athlete

• Sep 2016 - Sep 2021

Captain of 2019-2020 and 2020-2021 lacrosse teamsBalance rigorous academic course load with highly competitive Division 1 athletic commitment of 20+ hours per weekDemonstrate strong work ethic and perseverance to meet personal and team goalsPerform in high pressured situations

Nutrition Ambassador

• Sep 2016 - Sep 2016

Serve as a liaison between the Performance Nutrition Team and teammates on nutrition programs to maximize performance on the field and in the classroom

P.U.R.P.L.E Peer Mentor

• Sep 2017 - Jun 2021

Member of the 2019-2020, 2020-2021 P.U.R.P.L.E. Peer Mentor Executive Board Attend student executive board retreat Facilitate two P.U.R.P.L.E Workshops per quarter Participate in quarterly meetings with the Athletic Director for Northwestern Equip student-athletes with the knowledge and skills necessary to promote and lead healthy lives Facilitate conversations to serve as a bridge between teammates and coaches in a multitude of wellness areas Member of the 2019-2020, 2020-2021 P.U.R.P.L.E. Peer Mentor Executive Board Attend student executive board retreat Facilitate two P.U.R.P.L.E Workshops per quarter Participate in quarterly meetings with the Athletic Director for Northwestern Equip student-athletes with the knowledge and skills necessary to promote and lead healthy lives Facilitate conversations to serve as a bridge between teammates and coaches in a multitude of wellness areas

Marketing Communications Intern

• Jun 2020 - Sep 2020

Provided in-depth analysis of 50+ membership clubs and 8 club styles. Presented and recommend types of membership club for late 2020 distillery launch and further future growth analysis Research current athlete sponsorships in alcohol market, identified potential target spokespersons and presented findings and recommendations Identified and presented how marketing trends affect purchasing decisions. Conducted 10-week research study of 40 alcohol brands with direct point of purchase decision analysis and focus group surveys Assist with planning and execution of CRM and social media integration through Instagram, Email. Twitter, and Facebook Point person on RFP for PR/Social Media representation. Analyzed 12 firms and provided research and analysis of proposals Show less

Marketing and Media Lead

• Jun 2020 - Sep 2020

Assist with planning and executing social media marketing and integration between Instagram, Twitter and Facebook Led re-establishment of weekly newsletter detailing new beer releases, taproom updates, space events, and space history Provided in depth analysis of 30+ membership clubs and 5 club styles. Presented research and development of a membership-oriented product campaign Assist with planning and executing social media marketing and integration between Instagram, Twitter and Facebook Led re-establishment of weekly newsletter detailing new beer releases, taproom updates, space events, and space history Provided in depth analysis of 30+ membership clubs and 5 club styles. Presented research and development of a membership-oriented product campaign

Intern and Lacrosse Coach

• Jun 2015 - Jun 2020

Provide skill instruction to approximately 30 youth female lacrosse players in the Houston area Mentor participants, helping them develop capabilities to successfully meet challenges on and off the field Plan and execute clinics by organizing, promoting and coaching Provide skill instruction to approximately 30 youth female lacrosse players in the Houston area Mentor participants, helping them develop capabilities to successfully meet challenges on and off the field Plan and execute clinics by organizing, promoting and coaching

Marketing Effectiveness Intern- Commercial Emerging Leadership Program

• Jun 2019 - Aug 2019

Supported Marketing Mix Team with daily tasks for clients such as Mondelēz and Goya Shadowed other areas of Nielsen including: Nielsen Sports, BASES team, Sales Effectiveness Engaged in Career Expos and Lunch & Learn Speaker Series to cover areas of the Media and Connect business at Nielsen Participated in National Global Impact Day for a day of service in a local community Completed a personal Intern Project on Spot TV and Spanish Language Media Presented team solutions to a shared prompt to a panel composed of members of the Connect & Media Organization Show less

Network Radio Intern

• Jun 2018 - Aug 2018

Assisted the Network Radio Team with various daily tasks: contacted clients (Target, Suave, Hotels.com, Church and Dwight, Dominos, Castrol, Xtreme Razor, O’Reilly) networks, and internal planning teams Collaborated in activities that benefited our clients, including placing buys, creating schedules, corresponding through digital communications, and other critical capabilities Participated in bi-weekly industry-based lectures from company leaders Learned software systems such as Donovan Data Systems and ACT1 Competed in the “Battle of the Interns” which included producing the winning 2018 media plan for Nestles Hot Pockets Show less