Experience

Profound Logic

• United States
• Software Development
• 1 - 100 Employee

• Marketing Specialist

  • Sep 2021 - Present



Greater Birmingham Humane Society

• United States
• Veterinary Services
• 1 - 100 Employee

• Director of Marketing

  • Sep 2018 - Sep 2021

  Creation, implementation, and analysis of all marketing, communications, and public relations strategies.Responsible for the direction, design, production, and distribution of all communications including advertisements, brochures, posters and signage, television, radio, annual report, print and electronic newsletters, print and electronic donor appeals (increased online giving by 197% in 2019/2020), website, blogs, and news media.Organized and executed all social media channels and content creation, including the following organic channel growth - Facebook: 21% increase, Twitter: 11% increase, Instagram: 61% increase.Actively engage, cultivate, and manage media relationships to ensure coverage of brand programs, special events, public announcements, and other projects. Exercise judgment to prioritize media opportunities, and prepare talking points, speeches, presentations, and other supporting material as needed.Directed leadership (CEO, CFO, CPO, Board of Directors) on marketing, communications, and public relations. Developed and implemented a strategic communications plan to advance brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs across key stakeholder audiences.Develop a unified standard to evaluate event participation, preparation, and execution to maintain quality standards at all brand events and evaluate the success of events after execution.Ensure that evaluation systems are in place related goals, objectives and report progress to the CEO and Board of Directors. Established short- and long-term plans and budgets for the marketing/communications/ public relations function and its activities; monitor progress; assure adherence and evaluate performance. Orchestrated all print assets, digital assets, video assets, and silent auction for large scale, black-tie donor events which raised over $500,000.



Southern Social, LLC.

• Social Media Manager/Owner

  • Aug 2016 - Sep 2018

  Execution and management of client’s social media content creation and strategy for all major platforms including Facebook, Twitter, and Instagram. Conducted in-depth social media and website audits. Execution and management of client’s social media content creation and strategy for all major platforms including Facebook, Twitter, and Instagram. Conducted in-depth social media and website audits.



Jack's Family Restaurants, LP

• United States
• Restaurants
• 500 - 600 Employee

• Marketing Specialist/Social Media Strategist

  • May 2013 - Aug 2016

  Developed and executed social media strategies while maintaining engagement, creating unique content, and placing various purchased ads. Within six months of managing Jack’s social platforms, I successfully grew our online communities on Facebook, Twitter, and Instagram by 85%.Managed and fulfill all approved sponsorships, donations, or requests within a region of 31 locations. I developed and implemented company-wide local store marketing plans that increased traffic, combatted competitive intrusion, and boosted sales.