Lindsey Matsuba
Director of Client Services at Mason Digital- Claim this Profile
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Bio
Credentials
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LinkedIn Marketing Solutions Fundamentals
LinkedInApr, 2023- Oct, 2024 -
Google Ads Search Certification
GoogleMar, 2022- Oct, 2024
Experience
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Mason Digital
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United States
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Advertising Services
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1 - 100 Employee
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Director of Client Services
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May 2023 - Present
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Senior Integrated Media Strategist
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Aug 2021 - Present
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Tipping Point Communications
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United States
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Advertising Services
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1 - 100 Employee
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Media Supervisor
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Dec 2017 - Aug 2021
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Senior Media Buyer/Planner
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Apr 2016 - Dec 2017
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Media Buyer
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Feb 2015 - Apr 2016
• Research, plan, negotiate, purchase and steward digital media buys• Set campaign goals and provide formal recommendations that are research based with clear, concise objectives, strategies and tactics• Maintain stewardship of reports and adhere to client budget• Develops optimum buys in terms of cost efficiency, goals delivery and vendor agreements• Monitors buys and is responsible for post-buy results and quarterly recaps• Coordinates added value, promotions and trafficking• Work with accounting and vendors to reconcile invoices on a timely basis and coordinate makegoods• Google Adwords certified Show less
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Associate Media Manager
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Apr 2014 - Feb 2015
• Building and supporting client relationships developing media and marketing strategies for client revenue growth and ROI• Act as day-to-day client contact and assure smooth flow of communication with clients• Conduct research that in turn supports planning, write media POVs• Work with management to develop campaign media strategy• Set pricing/TRP goals and provide formal recommendations that are research based with clear concise objectives, strategies and goals• Develop media plan documentation and provides plan maintenance• Prepare and maintain client flowcharts • Maintain stewardship of reports and adhere to client budget• Negotiates and purchases print, out of home, broadcast and digital media• Develops optimum buys in terms of cost efficiency, goals delivery and vendor agreements• Monitors buys and is responsible for post-buy results and quarterly recaps• Coordinates added value, promotions and trafficking• Work with accounting and vendors to reconcile invoices on a timely basis and coordinate makegoods• Google Adwords certified Show less
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Media Buyer
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Dec 2012 - Apr 2014
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Freelance Copy Writer
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2011 - 2013
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Education
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Lehigh University
Bachelor of Arts (B.A.), Communication, Journalism, and Related Programs