Experience

Kensington Wade

• United Kingdom
• Primary and Secondary Education
• 1 - 100 Employee

• Head of Marketing

  • Sep 2022 - Present

• Head of Marketing

  • Sep 2022 - Oct 2022



Atom Learning

• United Kingdom
• E-Learning Providers
• 100 - 200 Employee

• B2B Head of Marketing, Atom Learning

  • May 2022 - Sep 2022



GL Assessment

• United Kingdom
• Education
• 1 - 100 Employee

• Marketing Manager

  • Feb 2019 - May 2022



St James Senior Girls' School

• Education Administration Programs
• 1 - 100 Employee

• Marketing Manager

  • Sep 2011 - Mar 2019

  As Marketing & Communications Manager for an independent secondary school in Kensington, my responsibilities included: writing the school marketing strategy; managing marketing, advertising and PR campaigns; producing all marketing collateral; website management and supporting events. Whilst in this role, I successfully launched a new school website and social media accounts; ran a digital advertising campaign; managed a rebranding project; launched biennial research to parents and pupils and achieved strong PR coverage including a feature on Radio 4, interviews in ‘The Independent’ and ‘The Daily Telegraph’ and coverage in ‘The Spectator’ and ‘The Week’.



MTM (Formerly MTM Consulting)

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Marketing Consultant

  • Sep 2010 - Sep 2011

  Working for this educational marketing consultancy, my responsibilities included: managing and advising a client base of independent schools; writing strategic marketing plans; planning and implementing PR, branding, advertising and research campaigns; proactively seeking new clients and presenting to schools at company training days. Working for this educational marketing consultancy, my responsibilities included: managing and advising a client base of independent schools; writing strategic marketing plans; planning and implementing PR, branding, advertising and research campaigns; proactively seeking new clients and presenting to schools at company training days.



Tideway Communications

• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Feb 2008 - Feb 2011

  Working for this property PR consultancy, my responsibilities included: writing strategic proposals for clients; writing press releases and articles; managing social media campaigns; media relations / liaising with journalists; organising events and press trips and proactively seeking new clients. Working for this property PR consultancy, my responsibilities included: writing strategic proposals for clients; writing press releases and articles; managing social media campaigns; media relations / liaising with journalists; organising events and press trips and proactively seeking new clients.



Touchstone Events

• Marketing Manager

  • Jan 2007 - Jun 2007

  Employed on a 6 month contract, I was responsible for all exhibitor and visitor marketing strategy and communications (including direct mail, a website, advertising and the production of all marketing material). I put together a comprehensive seminar programme (which was an important revenue stream); developed a VIP Visitors’ Club and increased attendance at both the exhibition and seminars. Employed on a 6 month contract, I was responsible for all exhibitor and visitor marketing strategy and communications (including direct mail, a website, advertising and the production of all marketing material). I put together a comprehensive seminar programme (which was an important revenue stream); developed a VIP Visitors’ Club and increased attendance at both the exhibition and seminars.



RX Global

• United Kingdom
• Events Services
• 700 & Above Employee

• Marketing / Business Development Manager

  • Nov 2000 - Dec 2006

  Whilst at Reed Travel Exhibitions, I worked in a number of different roles: Nov 2000 – Oct 2002 Marketing Manager, Overseas Events Responsible for all marketing activity on Arabian Travel Market (held in Dubai), Mediterranean Travel Fair (Cairo), CIS Travel Market (St Petersburg) and International Golf Travel Market (Sun City and Biarritz). My responsibilities included: managing a team of 3 staff; writing detailed marketing plans for each event; setting and managing marketing budgets for each event; planning and managing international direct mail and advertising campaigns; writing press releases and copy; managing external suppliers; working with show partners including senior personnel at tourism boards, airlines etc; presenting at steering committees representing RTE; organising seminar programmes and conducting an annual press tour to the Middle East to promote events. June 2003–Dec 2003 Marketing Manager, World Travel Market I worked as Marketing Manager on Reed’s flagship event, employed on a six month contract to cover another colleague’s maternity leave. My responsibilities were as outlined above but in this role I managed a team of 5 staff, a larger budget and achieved a 9% increase on the number of event visitors (approx. 25,000). Jan 2004 - Dec 2006 Marketing / Business Development Manager, City Break I project managed the launch of a new event, City Break. This involved undertaking detailed industry research; sourcing relevant associations and partners; planning the event format; managing the launch budget; drawing up target lists of exhibitors and buyers and writing the business plan itself. Once the event had been given the go-ahead, I continued working on it as Marketing Manager. Ultimately, the event exceeded its financial target and attracted over 500 city break specialists from 33 countries.



Ascential

• United Kingdom
• Information Services
• 700 & Above Employee

• Marketing Executive

  • Aug 1999 - Nov 2000

  Responsible for implementation of all marketing activity on BETT, the leading educational IT exhibition (then held annually at Olympia with over 22,000 visitors) and The Education Show (an educational resources exhibition held annually at the NEC with over 18,000 visitors) as well as the marketing activity on industry awards linked to BETT. Responsible for implementation of all marketing activity on BETT, the leading educational IT exhibition (then held annually at Olympia with over 22,000 visitors) and The Education Show (an educational resources exhibition held annually at the NEC with over 18,000 visitors) as well as the marketing activity on industry awards linked to BETT.