Sr. Marketing & Campaign Automation Manager

• May 2022 - Present

Senior Marketing Operations Specialist

• Apr 2019 - Apr 2022

Strategic MarTech lead in managing and operationalizing system integrations and technologies. Support the global restaurant marketing team in campaign development, product training, and standardizing processes. Closely partner with product marketing, sales operations, business optimization, data analytics and field teams to streamline product releases, campaign launches, conversion tracking/reporting and business automations. Facilitate vendor and contractor relationships through project… Show more Strategic MarTech lead in managing and operationalizing system integrations and technologies. Support the global restaurant marketing team in campaign development, product training, and standardizing processes. Closely partner with product marketing, sales operations, business optimization, data analytics and field teams to streamline product releases, campaign launches, conversion tracking/reporting and business automations. Facilitate vendor and contractor relationships through project management and documentation. Implement and migrate systems to support a unique, scalable data model. Improve accuracy and reach through data cleanliness, standardization and identity management. Show less Strategic MarTech lead in managing and operationalizing system integrations and technologies. Support the global restaurant marketing team in campaign development, product training, and standardizing processes. Closely partner with product marketing, sales operations, business optimization, data analytics and field teams to streamline product releases, campaign launches, conversion tracking/reporting and business automations. Facilitate vendor and contractor relationships through project… Show more Strategic MarTech lead in managing and operationalizing system integrations and technologies. Support the global restaurant marketing team in campaign development, product training, and standardizing processes. Closely partner with product marketing, sales operations, business optimization, data analytics and field teams to streamline product releases, campaign launches, conversion tracking/reporting and business automations. Facilitate vendor and contractor relationships through project management and documentation. Implement and migrate systems to support a unique, scalable data model. Improve accuracy and reach through data cleanliness, standardization and identity management. Show less

Senior Marketing Automation Specialist

• Dec 2014 - Mar 2019

Managed campaign development and execution. Educated clients with best practices and recommendations. Analyzed and reported on program performance with a focus on optimization. Supported various account teams in developing quarterly business reviews and assessments. Responsible for training and developing team members to support different accounts. Created and presented data visualizations through dashboard reporting for demand gen initiatives. Assisted and collaborated during client workshops. Managed campaign development and execution. Educated clients with best practices and recommendations. Analyzed and reported on program performance with a focus on optimization. Supported various account teams in developing quarterly business reviews and assessments. Responsible for training and developing team members to support different accounts. Created and presented data visualizations through dashboard reporting for demand gen initiatives. Assisted and collaborated during client workshops.

Senior Marketing Associate

• Apr 2013 - Dec 2014

Developed and designed communications to agents on a daily basis. I was responsible for designing marketing materials and promotional gifts for exclusive events. Managed projects designed to target specific segments within our audience. Designed eye-catching and visually pleasing material to drive higher engagement and membership. Scheduled and planned for timely communications based on a producer's level within the company. Supported other departments on specific projects and initiatives.

Marketing/Technology Web Associate

• Nov 2012 - Mar 2013

Maintained company websites, forms, archives and developed new sales reports for analysis and tracking. Assisted with re-branding user resources and provided department support.

Creative Intern

• Aug 2012 - Nov 2012

Supported graphic designers on projects and advertisements. Helped prepare and set up for special events. Supported graphic designers on projects and advertisements. Helped prepare and set up for special events.

Marketing Intern

• Jan 2012 - May 2012

Created and developed an event to get the community involved while benefiting a local charity. Designed marketing material and coordinated with local businesses to make donations. Executed and hosted the event. Created and developed an event to get the community involved while benefiting a local charity. Designed marketing material and coordinated with local businesses to make donations. Executed and hosted the event.

Intern

• Aug 2011 - Dec 2011

Provided support to all departments. Worked closely with specific departments in preparing for large scale events. Attended seasonal events as support for specific areas. Provided support to all departments. Worked closely with specific departments in preparing for large scale events. Attended seasonal events as support for specific areas.