Experience

Breaking Limits - Brand Strategy | Experiential Marketing | Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive / Event Management

  • 2022 - Present

  • Led a collaborative team effort to meticulously design and flawlessly execute captivating sampling tours for a renowned Milwaukee pizza brand across multiple high-profile events and diverse Midwest states. • Amplified brand awareness and affinity among target consumers and retail partners, establishing a lasting market presence and fostering strong connections. • Coordinated comprehensive team travel logistics including lodging, flights, and rental cars for IndyCar Hospitality throughout the 2023 season. Successfully arranged favorable business rates and accommodations at Marriott/Sheraton hotels, while also obtaining advertising permissions for on-site events and company promotions. • Managed intricate day-to-day program operations, including real-time client communication, handpicked ambassador selection, meticulous scheduling, permits, contracts, and comprehensive budget oversight for 60 simultaneous events. • Demonstrated innovative thinking by integrating sustainability practices and conducting extensive market research to infuse local elements like flower farm florals, regional spirits, bakery delights, and diverse culinary experiences into the events. • Successfully orchestrated seamless coordination among team members, ensuring optimal event outcomes while adapting to dynamic challenges and priorities. • Cultivated a heightened brand image by curating localized features that resonated with communities, contributing to the brand's resonance and alignment with regional values. Show less



Hendrick Motorsports

• Spectator Sports
• 300 - 400 Employee

• Showcar Manager / Marketing Services

  • 2014 - 2022

  • Managed the day-to-day activities of a multi-disciplinary team, managing schedules, delegating tasks, and coordinating events across various platforms simultaneously.• Championed innovative partnerships with external vendors, leading to the creation of distinguished rings such as the iconic Rick Hendrick's Hall of Fame ring, Jimmie Johnson's historic 7x Championship ring, and the cutting-edge 2020 No. 9 Championship ring and 2021 No. 5 Championship ring, alongside an assortment of over thirty unique gifts and rings throughout my tenure.• Led the successful implementation of new programs, software, and procedures in collaboration with the accounting department, resulting in a streamlined accounts payable and accounts receivable process for the showcar division. Achieved a remarkable 40% reduction in processing time for all participants, while concurrently enhancing the time/revenue ratio through optimized workflows.• Applied a keen eye for detail and organizational prowess to successfully manage intricate marketing responsibilities, including fostering and maintaining relationships with specialized ring designers and efficiently processing orders.• Achieved significant cost savings of over $100,000 for the Lumar trailer build, leveraging local fabricators and maintaining end-to-end project supervision, ultimately enabling the client to utilize a state-of-the-art showcar unit for a multiyear program.• Actively contributed to philanthropic endeavors by efficiently fulfilling charity requests, aligning with company values and community engagement objectives.• Successfully orchestrated a monumental feat in NASCAR history, overcoming challenges to unveil four Next Gen complete show cars showcasing future Daytona 500 paint schemes. The grand reveal captured the attention of the entire NASCAR industry, solidifying Hendrick Motorsports' prominence. Show less

• Showcar Administrator/Maketing Services

  • 2006 - 2014

  • Masterfully executed over 3,500 distinctive show car events, ranging from national commercial shoots and high-profile ride-alongs to driver and partner production days, track activations, hospitality engagements, partner promotions, and conferences.• Managed diverse event types, encompassing company and partner production days, commercial shoots, track activation, and partner promotions.• Played a pivotal role in contract execution and data collection, collaborating directly with the Marketing Services Manager to ensure seamless processes.• Showcased exceptional skills in creating comprehensive presentations and spreadsheets, meticulously illustrating achievements to drive company success and amplify value. Show less

• Museum and Team Store/Marketing Services Representative

  • 2004 - 2006