Lindsey Castro

UX Manager at Medullan
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Location
Port Chester, New York, United States, US

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Rob Hale

Lindsey's design work on the GSA 3.0 release set the vision which enabled us to deliver a completely new look/feel to the application for our customers and their shoppers. Working well under pressure and demonstrating great time management skills ensures Lindsey's peers can rely on her to deliver on her commitments. Lindsey is an asset to the team and a pleasure to work with.

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Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • UX Manager
      • Jan 2019 - Present
    • United Kingdom
    • Information Services
    • Senior UX Designer
      • Jan 2014 - Jul 2018

      -- Led a team of 2 UX designers and 4 UI designers in the creation of intuitive, engaging, data-driven experiences for millions of grocery ecommerce shoppers.-- Directed the UX practice within a fast-paced agile environment for all product lines from conception to launch. -- Managed all product definition activities including business requirements gathering and target audience assessment to determine interface and usability needs.-- Shaped product goals around user needs to create engaging and intuitive user experiences with goal and sales driven results.-- Led all forms of research from crafting user testing plans to competitive analysis.-- Conducted ongoing research of user interface and usability best practices that translated into actionable standards and product improvements. Show less

    • Design and Usability Manager
      • Mar 2011 - Jan 2014

      -- Directed and managed the usability and design team including daily work oversight, annual performance reviews and career development.-- Provided leadership, coaching and mentoring for a team of 2 UX designer and 3 UI designers.-- Pioneered the development and implementation of user centered design guidelines, while educating the organization on the value proposition of proper usability standards.-- Responsible for defining and executing the user research and design process for digital grocery shoppers by combining user goals, competitive analysis, user testing, wireframing and design to achieve business goals.-- Worked collaboratively with project managers, engineers and stakeholders to develop engaging user experiences for new and existing applications.-- Created and implementation a production design process in a fast-paced environment. -- Conducted ongoing research of user interface and usability best practices and translated into actionable standards and product improvements while serving as an internal evangelist and educator to key members of the organization. Show less

    • Senior Graphic Designer
      • Jan 2010 - Mar 2011

      -- Conceptualized and drove the experience and visual design of Social Grocery, a first of its kind social platform for the grocery industry.-- Introduced user experience best practices and overhauled the design of all software products and company assets.-- Interfaced with both internal and external clients to evaluate business needs and translate into functional designs.-- Mentored and helped develop junior designers and interns as valuable members of the graphic design team, while managing work queues and ensuring timely completion of tasks. Show less

    • Graphic Designer
      • Dec 2007 - Jan 2010

      As the first and sole Graphic Designer at the organization, supported the business development team, operations, and management teams, with all graphical and branding needs; including both digital and traditional assets.-- Responsible for the design and implementation of website and email templates for grocery retailers, from initial concept to final form.-- Managed the successful execution of email campaigns while optimizing the design to improve channel performance.-- Produced high quality designs, with great attention to detail, while managing multiple projects and meeting tight deadlines. Show less

Education

  • University of Vermont
    BA, Studio Art
    2004 - 2007
  • Champlain College
    AS, Graphic Design
    2002 - 2004

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