Experience

Fortress Brand

• United States
• Retail
• 1 - 100 Employee

• Senior Performance Marketing Manager

  • Mar 2022 - Present

  Lead digital marketplace strategy, facilitating paid growth marketing initiatives (PPC, DSP, OTT) for high profile accounts in the Amazon marketplace. Evaluate new technologies and marketing opportunities as they emerge, advancing the agency's digital capabilities, emerging digital trends, ideas, and best practices.



Honey Mama's

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Digital Marketing Manager

  • Oct 2021 - Feb 2022

  Portland, Oregon Metropolitan Area Led e-Commerce and DTC channel strategy, overseeing digital activation and go to market strategy, as well as online marketplace expansion. Oversaw forecast, budget, CRM and advertising calendar in alignment to revenue goals, product launches, and consumer moments for FY22 & FY23.



BENCHMADE

• United States
• Retail
• 100 - 200 Employee

• Ecommerce Manager

  • Nov 2020 - Aug 2021

  Oregon City, Oregon, United States Oversaw B2C and B2B Digital Departments, focused on elevating the brand and consumer journey through a strategic marketing output and overall business goals. Launched funnel-level, personalized email strategy, transactional and marketing SMS solution, 3-D customizer additions, marketing and merchandising calendar for FY20 Q4/FY21. Strategize and report executive level business planning, sales and revenue forecasting, and budgeting for FY21, FY22, and FY23.



Stumptown Coffee Roasters

• United States
• Food & Beverages
• 100 - 200 Employee

• Digital Marketing Manager

  • Apr 2019 - May 2020

  Portland, Oregon Area Elevated e-Commerce channel strategy including sales, promotion, and budgeting to ensure a continual alignment to channel forecast and overall business strategy. Led digital marketing and lead generation efforts, including web, SEO, paid media, and drip campaigning. Fully strategized and mapped customer journey to increase efficiency of customer experience and reduce cart abandonment. Devised 2019 and 2020 campaign strategy involving planning, executing, and analysis for… Show more Elevated e-Commerce channel strategy including sales, promotion, and budgeting to ensure a continual alignment to channel forecast and overall business strategy. Led digital marketing and lead generation efforts, including web, SEO, paid media, and drip campaigning. Fully strategized and mapped customer journey to increase efficiency of customer experience and reduce cart abandonment. Devised 2019 and 2020 campaign strategy involving planning, executing, and analysis for all product launches and holiday promotions. Prepare weekly and monthly KPI, attribution, and progress reporting to cross-channel stakeholders. Tools Utilized: • Google Analytics • Google Ads • Google Search Console • HotJar • Netsuite, SCA • Power BI • Salesforce Show less



Life Fitness

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Digital Marketing Web Specialist

  • Nov 2017 - Mar 2019

  Greater Chicago Area Oversaw the CMS platforms for Life Fitness, Cybex and Hammer Strength brands, each containing a portfolio of 25+ websites. Performed strategy, implementation, and analysis for web, content, SEO, and campaign tactics, adhering to brand standard and user engagement. Drove high demand traffic to each site by driving a series of integrated marketing campaigns as well as implementing strategic marketing activities related to customized user experience, search, display, and… Show more Oversaw the CMS platforms for Life Fitness, Cybex and Hammer Strength brands, each containing a portfolio of 25+ websites. Performed strategy, implementation, and analysis for web, content, SEO, and campaign tactics, adhering to brand standard and user engagement. Drove high demand traffic to each site by driving a series of integrated marketing campaigns as well as implementing strategic marketing activities related to customized user experience, search, display, and content-rich material. Tools Utilized: • Drupal • Pardot • BrightEdge • Triblio • Google Analytics • Workfront Certifications: • BrightEdge Certified

• Digital Marketing Analyst

  • Apr 2017 - Nov 2017

  Chicago, Illinois Responsible for real-time monitoring and post-campaign reporting, analyses, optimizations, and strategy recommendations for Life Fitness, Cybex, SCIFIT, and Hammer Strength brands. Report and identify best practices for digital marketing, eCommerce, and media activities including website analytics, social, SEM, CRM, and content marketing. Performed research on consumer and marketplace behaviors, identifying trends, user experiences and buying patterns. Created a model to forecast… Show more Responsible for real-time monitoring and post-campaign reporting, analyses, optimizations, and strategy recommendations for Life Fitness, Cybex, SCIFIT, and Hammer Strength brands. Report and identify best practices for digital marketing, eCommerce, and media activities including website analytics, social, SEM, CRM, and content marketing. Performed research on consumer and marketplace behaviors, identifying trends, user experiences and buying patterns. Created a model to forecast lead generation by marketing campaign efforts. Used to generate further customer awareness and lead improvement for Life Fitness campaign(s). Tools Utilized: • Tableau • Google Programs (Analytics, AdWords, Search Console) • OBI (Oracle Business Intelligence) • SEMrush (for SEO & PPC) • Hotjar (Consumer Behavior Visualizer) Certifications: • Tableau Certified • Google Analytics Certified • Advanced Google Analytics Certified



LocalVox - A Vivial Company

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing Strategist

  • May 2016 - Jan 2017

  Dayton, Ohio Area Provided strategic marketing solutions for over 140 small to medium-size businesses on platforms including Search Engine Optimization, Search Engine Marketing, Pay Per Click, Online Display, and Reputation Management programs. Developed integrated dashboards to identify user trends, market insights, and key initiatives unique to each client. Created keyword rich content optimized for search engine visibility, blog forums, and email marketing campaigns. Tools Utilized: •… Show more Provided strategic marketing solutions for over 140 small to medium-size businesses on platforms including Search Engine Optimization, Search Engine Marketing, Pay Per Click, Online Display, and Reputation Management programs. Developed integrated dashboards to identify user trends, market insights, and key initiatives unique to each client. Created keyword rich content optimized for search engine visibility, blog forums, and email marketing campaigns. Tools Utilized: • Salesforce • Spotzer • Yext Online Directories • Google+ • Social (Facebook, Twitter, LinkedIn) Show less



The Reynolds and Reynolds Company

• United States
• Software Development
• 700 & Above Employee

• Consulting Intern

  • Oct 2015 - Apr 2016

  Kettering, Ohio Developed and maintained high-priority Contact Management Tracking System utilized by district managers and VP of Consulting. Maintained travel schedules used by Consultants’ on a daily basis.



WDTN-TV

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Marketing Intern

  • Sep 2014 - Dec 2014

  Dayton, Ohio Area Assisted the Brand Manager on several large-scale events, such as Coats for Kids, Wait 2 Text, and Dayton CW Contest Giveaways Handled set up and operational tasks of the daily show Living Dayton and local reality show The Valley Developed social media content alongside social media manager Assembled media kits for “Operation Football” events on a weekly basis



PQ Systems

• United States
• Software Development
• 1 - 100 Employee

• Marketing and Sales Intern

  • Apr 2013 - Aug 2013

  Centerville, OH