Experience

Bright Health

• United States
• Hospitals and Health Care
• 400 - 500 Employee

• Marketing & Communications Manager

  • Oct 2022 - Present



Cigna Healthcare

• Hospitals and Health Care
• 700 & Above Employee

• Senior Marketing Strategist

  • Aug 2019 - Oct 2022



Concentra

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Regional Marketing Manager

  • Feb 2013 - Aug 2015

  — Led a team of Promotions Managers, which included hiring, training and mentoring new hires to ensure successful implementation of marketing and promotional tactics at a market level— Assisted with the development of a multi-channel marketing campaign using grassroots marketing, direct mail and paid media. Customized strategy using customer roadmap and market-level research— Effectively tracked and reported performance data using key metrics, such as benchmarking ROI, reach and cost per person. Communicated performance data and campaign effectiveness to leadership— Collaborated with local markets to develop customized messaging for marketing collateral to improve consumer response— Managed individual market’s marketing budgets for all B2C community engagement tactics Show less

• Promotions Manager

  • Jan 2011 - Feb 2013

  — Responsible for executing a strategic marketing plan at a market level, which included grassroots initiatives and promotional events to drive brand awareness for consumer-focused health services— Managed and analyzed the day-to-day execution of the marketing plan, which consistently exceeded urgent care attendance rate goals and strategic ROI objectives— Analyzed consumer-focused research to effectively utilize in the development and execution of the local marketing strategy— Fostered relationships with health care offices, pharmacies and other community organizations to effectively reach targeted consumers— Leveraged expertise of market to communicate key messaging through various marketing materials used in the community— Collaborated and provided consistent communication with other departments to ensure successfulprogram execution Show less



NARRA

• Austin, Texas Area

• Marketing Coordinator

  • Jan 2009 - Jan 2011

  — Supported the development and implementation of a customized marketing campaign to increase driver participation — Helped generate sales revenue by obtaining sponsorship fulfillment and maximizing registration numbers — Managed sponsor and vendor negotiations, communication and contract fulfillment — Assisted with developing and managing budgets for marketing operations and promotional events — Coordinated the design and implementation of marketing pieces to publicize and promote events. Assisted with content development and distribution of promotional materials Show less



Triton Financial

• United States
• Financial Services

• Marketing and Special Events Intern

  • Feb 2008 - Jun 2009

  — Supported the research and development of event platforms and marketing details. Helped initiate and manage event registration websites. Helped manage all event details, including participation, travel logistics, sponsor and vendor negotiations, communication and fulfillment — Helped develop and design marketing plans and materials for events. Managed the corporate merchandising department. Maintained and updated event e-newsletter; including production, article development, database management, and distribution — Assisted with developing and managing budgets for marketing operations and promotional events Show less