Experience

The Great. / Emily + Meritt

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of Communications

  • Apr 2023 - Present



Independent

• Los Angeles | New York City | Vancouver | Toronto

• Consultant

  • Dec 2020 - Present

  Supporting and partnering with both start-ups and high-growth brands in the Beauty, Home, Fashion, Lifestyle, & Wellness categories. Brand Partnerships | Creative Marketing | Editorial & Content Direction | Strategy & Growth Ideation | Community Engagement | Relationship Building | Public Relations | 360 Brand Campaign Support Supporting and partnering with both start-ups and high-growth brands in the Beauty, Home, Fashion, Lifestyle, & Wellness categories. Brand Partnerships | Creative Marketing | Editorial & Content Direction | Strategy & Growth Ideation | Community Engagement | Relationship Building | Public Relations | 360 Brand Campaign Support



Mejuri

• Canada
• Retail Luxury Goods and Jewelry
• 300 - 400 Employee

• Director Of Communications

  • Feb 2022 - Sep 2022



OUAI

• United States
• Cosmetics
• 1 - 100 Employee

• Director of Global Communications

  • Nov 2019 - Dec 2020



ANINE BING

• United States
• Retail Apparel and Fashion
• 100 - 200 Employee

• Director, Brand Marketing & Public Relations

  • Jan 2017 - Dec 2019

  - Institutionalized the brand marketing department by strengthening the in-market brand position & executing integrated brand campaigns and partnerships - Oversee all global communications strategy and long and short-lead press relating to brand projects, partnerships, and launches with a focus on growing the digital imprint - Identify new opportunities for strategic partnerships and events that are brand/equity building to reach new relevant audiences - Institutionalized the brand marketing department by strengthening the in-market brand position & executing integrated brand campaigns and partnerships - Oversee all global communications strategy and long and short-lead press relating to brand projects, partnerships, and launches with a focus on growing the digital imprint - Identify new opportunities for strategic partnerships and events that are brand/equity building to reach new relevant audiences



Who What Wear

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Senior Manager, Brand Marketing & Public Relations

  • Sep 2015 - Apr 2017

  -Raise brand awareness for all four CMG properties: Who What Wear, Byrdie, MyDomaine, and social media-only Gen Z focused brand Obsessee -Manage execution of larger scale planning across marketing channels, including social, email, audience development, ad ops, experiential, and ad sales as appropriate -Conceptualize and manage IRL activations and community programs designed to grow the CMG audience -Create cohesive strategy and raise brand buzz through holistic non-paid opportunities on and offline, for owned and operated brands, and product/commerce launches -Curate and execute special events to support all brands and one-off projects -Identify and develop influencer and brand/partner relationships across interest categories including fashion, art, music, beauty, home decor, food and other expansion areas -Create cross-platform creative content that supports company brand and growth goals -Coordinate with Design, Brand Integration, Sales, Audience Development, Executive, and Editorial teams to execute marketing partnerships Show less



HauteLook, a Nordstrom Company

• Greater Los Angeles Area

• Manager, Social Strategy (Freelance)

  • Jun 2015 - Oct 2015

  -Managed HauteLook's social media platforms (Instagram, Facebook, Twitter, Pinterest) -Produced original content to reflect the cadence of HauteLook's day-to-day voice and aesthetic -Created and maintained social media monthly calendar -Analyzed key metrics and updated performance reports, while managing the monthly scorecard -Utilize existing influencer relationships to increase social evangelism within the online community relevant to HL audience. -Managed HauteLook's social media platforms (Instagram, Facebook, Twitter, Pinterest) -Produced original content to reflect the cadence of HauteLook's day-to-day voice and aesthetic -Created and maintained social media monthly calendar -Analyzed key metrics and updated performance reports, while managing the monthly scorecard -Utilize existing influencer relationships to increase social evangelism within the online community relevant to HL audience.



RE/DONE

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Manager, Brand Marketing (Freelance)

  • Dec 2014 - May 2015

  http://redun.com/ http://redun.com/



The Lucky Group, Inc. // Formerly BeachMint

• Santa Monica

• Manager, Public Relations

  • Oct 2013 - Dec 2014



Full Picture

• United States
• Entertainment
• 1 - 100 Employee

• Account Executive

  • Jun 2012 - Sep 2013



Genevieve Productions

• Los Angeles

• Full Service PR Showroom Manager + Production Assistant

  • Aug 2010 - May 2012



ELLE Magazine

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Editorial Intern

  • 2009 - 2010



KARLA OTTO

• United Kingdom
• Public Relations and Communications Services
• 200 - 300 Employee

• Showroom Intern

  • 2008 - 2009



Glamour magazine

• United States
• Writing and Editing
• 1 - 100 Employee

• Fashion Intern

  • 2007 - 2008