Lindsay Monette

Director of Marketing at Christian Schools International
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Contact Information
us****@****om
(386) 825-5501
Location
Grand Rapids, Michigan, United States, US

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Experience

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Director of Marketing
      • May 2020 - Present

    • Marketing Manager
      • May 2018 - Apr 2020

    • Freelance Copywriter, Copy Editor & Storyteller
      • Apr 2017 - Present

      Let me bring meaningful conversations about your business to life. Storytelling is at the heart of what I do. My passion lies in sharing stories with the needs of your business in mind. My area of expertise is connecting with an audience through multiple marketing channels and gaining results that will move your business forward with a personal touch. Expertise includes email marketing campaigns, product descriptions, blogging, social media posts, line editing, fact-checking, affiliate and display ads, novel editing, video narration and storyboard content.

    • United States
    • Retail
    • 300 - 400 Employee
    • Content Manager
      • Jul 2013 - Apr 2017

      • Solely responsible for directing and creating the messaging of key collateral in association with annual Seasonal Giving Campaigns, resulting in donations of more than $500,000 over the past 3 years, contributing to the designated needs of our nonprofit partners• Championed a broad range of content materials including digital, print and event signage to promote our annual Giving & Growing Gala through joint partnerships with the vendor community and nonprofit ministries, which successfully raised $32,000 for victims of human trafficking• Interviewed sources, researched and developed storylines, connecting our audiences with our nonprofit efforts• Personally selected as one of six employees for two World Vision trips to Peru and Seattle, where I shared stories about the experiences with customers• Partnered with creative photographer and videographer to bring stories to life, ensuring project plans were maintained and stayed within budget parameters without sacrificing impact of the critical needs behind the stories • Led the creative writing for all digital content, including targeted customer emails, web banners, landing pages, social media and affiliate graphics, as well as additional in-store signage projects• Served as primary resource for all proofreading, grammar, readability and content integrity for all customer catalogs, in-store signage, weekly email blasts, blog posts and other marketing materials• Managed the work of one direct report, the copywriter, providing directional support, assignment/schedule management and general review of project quality and completion of workload• Ensured copywriter had tools, direction and resources available to complete goals and assignments in a timely manner

    • Content Developer
      • Feb 2013 - Jul 2013

      Position is summarized with Content Manager position above.

    • United States
    • Education Administration Programs
    • 700 & Above Employee
    • Senior Grants Associate, Student Intervention Services
      • Sep 2010 - Feb 2013

      • Managed $2.3 million in federal grant dollars for charter schools in Colorado, Indiana, Ohio, New York and Wisconsin• Collaborated with Principals across the organization, advising them of opportunities for investment in targeted student interventions to eliminate achievement gaps• In conjunction with Principals through collaborative discussions, successfully applied and received approval for grant funds to support efforts to close achievement gaps through our collective schools• Gathered documentation and prepared schools for State Department of Education audits• Observed grant-funded programs and interviewed staff to ensure compliance and that programs were implemented with fidelity• Wrote School Improvement Plans for the upcoming school year and set targeted goals for the upcoming year, all of which were achieved at the end of the school year with each school meeting expectations

    • Grants Associate, Student Intervention Services
      • Apr 2009 - Sep 2010

      Position is summarized with Senior Grants Associate position above.

    • United States
    • Retail
    • 700 & Above Employee
    • Associate Editor, Quamut.com
      • Mar 2008 - Oct 2008

      • Worked closely with freelance writers to create “how-to” guides, establish deadlines, give accountability to ensure project milestones were met and provided revision suggestions and coaching• Researched and interviewed sources for the development of articles focused on a college series within a space-contained website. Writing selections included pieces such as, “How to Decorate your Dorm Room.” • Provided layout oversight, editing guides and other graphic design elements utilizing Adobe InDesign program• Pitched new how-to articles and guides at weekly editorial meetings with more than 50% being accepted for publication

    • Assistant Editor, SparkNotes
      • Mar 2007 - Mar 2008

      • Pitched a variety of ideas including two vocabulary books, Illustrated Vocabulary and Illustrated Spanish Vocabulary, and oversaw the entire production before they were published and sold in Barnes & Noble stores• Led the redesign of the test-prep channel on the website, which involved pitching new ideas, writing and editing copy and reviewing changes• Supervised Assistant Editor and summer intern on admission essay series

    • Editorial Assistant, SparkNotes
      • Sep 2005 - Mar 2007

      • Provided various levels of project management and administrative support to the Associate Editor and Editor-in-Chief

Education

  • Michigan State University
    BA, Journalism
    2001 - 2005
  • New York University
    Continuing Education course: Copyediting
    2006 - 2006
  • Michigan State University
    External Specialty, Spanish
    2001 - 2005

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