Experience

Voited

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Head of Brand Strategy & Marketing

  • Nov 2020 - Present

  Responsible for the VOITED global brand and marketing strategy. Key activities: - Developing brand and marketing strategy to increase brand equity and drive growth. - Manage all global marketing initiatives and create and implement integrated marketing campaigns. - Lead the team of designers, creatives and social media managers (internal and external). - Develop and implement marketing and communication strategy and lead the go-to-market strategy. - Adjusted social media… Show more Responsible for the VOITED global brand and marketing strategy. Key activities: - Developing brand and marketing strategy to increase brand equity and drive growth. - Manage all global marketing initiatives and create and implement integrated marketing campaigns. - Lead the team of designers, creatives and social media managers (internal and external). - Develop and implement marketing and communication strategy and lead the go-to-market strategy. - Adjusted social media, influencer and affiliate strategy. - Developed and implemented local UK and DE PR plans. Show less Responsible for the VOITED global brand and marketing strategy. Key activities: - Developing brand and marketing strategy to increase brand equity and drive growth. - Manage all global marketing initiatives and create and implement integrated marketing campaigns. - Lead the team of designers, creatives and social media managers (internal and external). - Develop and implement marketing and communication strategy and lead the go-to-market strategy. - Adjusted social media… Show more Responsible for the VOITED global brand and marketing strategy. Key activities: - Developing brand and marketing strategy to increase brand equity and drive growth. - Manage all global marketing initiatives and create and implement integrated marketing campaigns. - Lead the team of designers, creatives and social media managers (internal and external). - Develop and implement marketing and communication strategy and lead the go-to-market strategy. - Adjusted social media, influencer and affiliate strategy. - Developed and implemented local UK and DE PR plans. Show less



Brand Journey

• Hong Kong
• Marketing Services

• Brand Development and Marketing Manager

  • Nov 2019 - Oct 2020

  - Led the market initiatives to rebrand and reposition the company into different (geographical) markets and industries by identifying market trends, creating marketing and communication strategies for optimal growth. - Developed the long term communication strategy. - Co-designed client workshops - training management teams to improve their customer journeys. - Led the market initiatives to rebrand and reposition the company into different (geographical) markets and industries by identifying market trends, creating marketing and communication strategies for optimal growth. - Developed the long term communication strategy. - Co-designed client workshops - training management teams to improve their customer journeys.



Spaces. offices | co-working | meeting rooms.

• Netherlands
• Leasing Non-residential Real Estate
• 300 - 400 Employee

• Marketing - Sponsorships, Partnerships and Events

  • Mar 2019 - Nov 2019

  - Generated new business and maintained existing relationships through sponsorships and partnerships. - Localized the global partnership strategy. - Created a new sales channel for events, providing a significant additional source of income. - Successfully led project management and production of all sales and community events across Hong Kong

• Community Manager

  • Jun 2018 - Mar 2019

  Launched the largest SPACES co-working space in Hong Kong.



De Föhnbar

• Netherlands
• Individual and Family Services

• Founder and manager

  • Mar 2015 - Feb 2018

  Successfully built, launched and established the first salon in The Netherlands focussing solely on hair styling service, creating a niche within the Dutch hair salon business and achieving 200% growth in 2017. - Managed all aspects of brand creation and business development. - Built a solid reputation for delivering high-quality, professional service. - Managed a team of 5 professionals representing the Föhnbar philosophy. - Vogue Magazine #1 best ‘Blowout' in The Netherlands… Show more Successfully built, launched and established the first salon in The Netherlands focussing solely on hair styling service, creating a niche within the Dutch hair salon business and achieving 200% growth in 2017. - Managed all aspects of brand creation and business development. - Built a solid reputation for delivering high-quality, professional service. - Managed a team of 5 professionals representing the Föhnbar philosophy. - Vogue Magazine #1 best ‘Blowout' in The Netherlands 2016. - Named Retail Rookie 2017 by leading trade magazine Retailtrends. Show less Successfully built, launched and established the first salon in The Netherlands focussing solely on hair styling service, creating a niche within the Dutch hair salon business and achieving 200% growth in 2017. - Managed all aspects of brand creation and business development. - Built a solid reputation for delivering high-quality, professional service. - Managed a team of 5 professionals representing the Föhnbar philosophy. - Vogue Magazine #1 best ‘Blowout' in The Netherlands… Show more Successfully built, launched and established the first salon in The Netherlands focussing solely on hair styling service, creating a niche within the Dutch hair salon business and achieving 200% growth in 2017. - Managed all aspects of brand creation and business development. - Built a solid reputation for delivering high-quality, professional service. - Managed a team of 5 professionals representing the Föhnbar philosophy. - Vogue Magazine #1 best ‘Blowout' in The Netherlands 2016. - Named Retail Rookie 2017 by leading trade magazine Retailtrends. Show less



blowUP media

• Advertising Services
• 1 - 100 Employee

• Marketing Manager Benelux

  • Apr 2013 - Apr 2015

  - Established a long-term B2B marketing and communication strategy for blowUP media Benelux and implemented all marketing and communication campaigns and materials within blowUP media Benelux and Spain, anticipating and integrating the needs of the sales department. Achieved double digit growth per country YOY. - Led the long-term brand strategy development and implementation for the blowUP media Group as a whole (6 offices across Europe), improving the corporate identity and creating more… Show more - Established a long-term B2B marketing and communication strategy for blowUP media Benelux and implemented all marketing and communication campaigns and materials within blowUP media Benelux and Spain, anticipating and integrating the needs of the sales department. Achieved double digit growth per country YOY. - Led the long-term brand strategy development and implementation for the blowUP media Group as a whole (6 offices across Europe), improving the corporate identity and creating more synergy across the different offices resulting in double digit growth for the Group. Show less - Established a long-term B2B marketing and communication strategy for blowUP media Benelux and implemented all marketing and communication campaigns and materials within blowUP media Benelux and Spain, anticipating and integrating the needs of the sales department. Achieved double digit growth per country YOY. - Led the long-term brand strategy development and implementation for the blowUP media Group as a whole (6 offices across Europe), improving the corporate identity and creating more… Show more - Established a long-term B2B marketing and communication strategy for blowUP media Benelux and implemented all marketing and communication campaigns and materials within blowUP media Benelux and Spain, anticipating and integrating the needs of the sales department. Achieved double digit growth per country YOY. - Led the long-term brand strategy development and implementation for the blowUP media Group as a whole (6 offices across Europe), improving the corporate identity and creating more synergy across the different offices resulting in double digit growth for the Group. Show less



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Digital Consultant

  • Feb 2012 - Feb 2013

  - (Co-)responsible for the creation of the Digital department and implementation of digital PR in the culture of Edelman The Netherlands. Achieved expansion of the project scope of existing clients and signing of new clients to the company. - Responsible for the introduction and development of digital strategies and tactics that support brand and campaign objectives within Edelman The Netherlands. Brands included Histor, HP and Showroomprivé. - (Co-)responsible for the creation of the Digital department and implementation of digital PR in the culture of Edelman The Netherlands. Achieved expansion of the project scope of existing clients and signing of new clients to the company. - Responsible for the introduction and development of digital strategies and tactics that support brand and campaign objectives within Edelman The Netherlands. Brands included Histor, HP and Showroomprivé.



BST Brands

• Advertising Services

• Marketing Business Manager

  • Dec 2009 - Feb 2012

  Responsible for the development and introduction of new brands to the Dutch market and strategic (re)positioning for numerous projects and subsidiaries. Amongst others: Elite Model Look; responsible for the repositioning of the brand and the development of the brand activation strategy. In addition, responsible for all forms of communication including media partnerships, media exposure, website and social media. Achieved a substantial increase in visitors at the event and online. Personally… Show more Responsible for the development and introduction of new brands to the Dutch market and strategic (re)positioning for numerous projects and subsidiaries. Amongst others: Elite Model Look; responsible for the repositioning of the brand and the development of the brand activation strategy. In addition, responsible for all forms of communication including media partnerships, media exposure, website and social media. Achieved a substantial increase in visitors at the event and online. Personally presented the event, including the finals of 2012. Caipi One; responsible for the successful brand introduction of the Brazilian cocktail in The Netherlands, including the I) the positioning of the brand, II) brand identity, III) all marketing and communication materials and IV) guarding the correct roll-out of the brand. Soccer club Ajax; responsible for the development and launch of the official Ajax App. Show less Responsible for the development and introduction of new brands to the Dutch market and strategic (re)positioning for numerous projects and subsidiaries. Amongst others: Elite Model Look; responsible for the repositioning of the brand and the development of the brand activation strategy. In addition, responsible for all forms of communication including media partnerships, media exposure, website and social media. Achieved a substantial increase in visitors at the event and online. Personally… Show more Responsible for the development and introduction of new brands to the Dutch market and strategic (re)positioning for numerous projects and subsidiaries. Amongst others: Elite Model Look; responsible for the repositioning of the brand and the development of the brand activation strategy. In addition, responsible for all forms of communication including media partnerships, media exposure, website and social media. Achieved a substantial increase in visitors at the event and online. Personally presented the event, including the finals of 2012. Caipi One; responsible for the successful brand introduction of the Brazilian cocktail in The Netherlands, including the I) the positioning of the brand, II) brand identity, III) all marketing and communication materials and IV) guarding the correct roll-out of the brand. Soccer club Ajax; responsible for the development and launch of the official Ajax App. Show less



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Junior Brand Manager Kids

  • Jun 2008 - Dec 2009

  - Determined the new strategic positioning of Danoontje (dairy snack for children). - Developed the packaging re-design for the entire product line, resulting in higher sales. - Responsible for product development and two new innovative product introductions with associated communication campaigns. On-top listing without cannibalization as a result. - Responsible for on-pack promotion campaign (including promotion material and TV commercial) with the highest uplift of 2008. -… Show more - Determined the new strategic positioning of Danoontje (dairy snack for children). - Developed the packaging re-design for the entire product line, resulting in higher sales. - Responsible for product development and two new innovative product introductions with associated communication campaigns. On-top listing without cannibalization as a result. - Responsible for on-pack promotion campaign (including promotion material and TV commercial) with the highest uplift of 2008. - Developed the new brand website, resulting in an increase in the number of unique visitors per month. - Set up the 2010 - 2012 Marketing plan. Responsible for all market analyses. Show less - Determined the new strategic positioning of Danoontje (dairy snack for children). - Developed the packaging re-design for the entire product line, resulting in higher sales. - Responsible for product development and two new innovative product introductions with associated communication campaigns. On-top listing without cannibalization as a result. - Responsible for on-pack promotion campaign (including promotion material and TV commercial) with the highest uplift of 2008. -… Show more - Determined the new strategic positioning of Danoontje (dairy snack for children). - Developed the packaging re-design for the entire product line, resulting in higher sales. - Responsible for product development and two new innovative product introductions with associated communication campaigns. On-top listing without cannibalization as a result. - Responsible for on-pack promotion campaign (including promotion material and TV commercial) with the highest uplift of 2008. - Developed the new brand website, resulting in an increase in the number of unique visitors per month. - Set up the 2010 - 2012 Marketing plan. Responsible for all market analyses. Show less


L'Oreal
• France
• Personal Care Product Manufacturing
• 700 & Above Employee
• Marketing Intern Vichy, Cosmétique Active

  • Feb 2007 - Aug 2007