Lindsay N. Ball
Marketing and Communications Manager at Community HousingWorks- Claim this Profile
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Spanish Elementary proficiency
Topline Score
Bio
Kristina Abarca, MBA
I had the rare opportunity to work with Lindsay at two companies! Without a doubt, Lindsay is one of the most caring, genuine people I know, and this shows in her passion for the work she does. She is an extremely thoughtful, organized leader and highly respected for the quality of work she delivers. On top of that, she is brilliant at networking and making professional and community connections, which shows through her dedication to improving the community and her many volunteer roles over the years. I highly recommend her!
Ellie Dupray
It is rare that you come across a standout talent like Lindsay. I had the pleasure of working with her for 8 months at RxBenefits. Lindsay is a talented communicator who has produced detailed reports, technical articles, newsletters and email blasts. She was my lead on several newsletter projects where she offered guidance and support. I also collaborated with Lindsay on a proposal where she strategized the need for a new marketing automation system; her proposal was awarded while proposals for smaller amounts were not. I miss working with Lindsay not only for her advice on marketing, writing and project management, but because she truly cared about her co-workers and always asked
Kristina Abarca, MBA
I had the rare opportunity to work with Lindsay at two companies! Without a doubt, Lindsay is one of the most caring, genuine people I know, and this shows in her passion for the work she does. She is an extremely thoughtful, organized leader and highly respected for the quality of work she delivers. On top of that, she is brilliant at networking and making professional and community connections, which shows through her dedication to improving the community and her many volunteer roles over the years. I highly recommend her!
Ellie Dupray
It is rare that you come across a standout talent like Lindsay. I had the pleasure of working with her for 8 months at RxBenefits. Lindsay is a talented communicator who has produced detailed reports, technical articles, newsletters and email blasts. She was my lead on several newsletter projects where she offered guidance and support. I also collaborated with Lindsay on a proposal where she strategized the need for a new marketing automation system; her proposal was awarded while proposals for smaller amounts were not. I miss working with Lindsay not only for her advice on marketing, writing and project management, but because she truly cared about her co-workers and always asked
Kristina Abarca, MBA
I had the rare opportunity to work with Lindsay at two companies! Without a doubt, Lindsay is one of the most caring, genuine people I know, and this shows in her passion for the work she does. She is an extremely thoughtful, organized leader and highly respected for the quality of work she delivers. On top of that, she is brilliant at networking and making professional and community connections, which shows through her dedication to improving the community and her many volunteer roles over the years. I highly recommend her!
Ellie Dupray
It is rare that you come across a standout talent like Lindsay. I had the pleasure of working with her for 8 months at RxBenefits. Lindsay is a talented communicator who has produced detailed reports, technical articles, newsletters and email blasts. She was my lead on several newsletter projects where she offered guidance and support. I also collaborated with Lindsay on a proposal where she strategized the need for a new marketing automation system; her proposal was awarded while proposals for smaller amounts were not. I miss working with Lindsay not only for her advice on marketing, writing and project management, but because she truly cared about her co-workers and always asked
Kristina Abarca, MBA
I had the rare opportunity to work with Lindsay at two companies! Without a doubt, Lindsay is one of the most caring, genuine people I know, and this shows in her passion for the work she does. She is an extremely thoughtful, organized leader and highly respected for the quality of work she delivers. On top of that, she is brilliant at networking and making professional and community connections, which shows through her dedication to improving the community and her many volunteer roles over the years. I highly recommend her!
Ellie Dupray
It is rare that you come across a standout talent like Lindsay. I had the pleasure of working with her for 8 months at RxBenefits. Lindsay is a talented communicator who has produced detailed reports, technical articles, newsletters and email blasts. She was my lead on several newsletter projects where she offered guidance and support. I also collaborated with Lindsay on a proposal where she strategized the need for a new marketing automation system; her proposal was awarded while proposals for smaller amounts were not. I miss working with Lindsay not only for her advice on marketing, writing and project management, but because she truly cared about her co-workers and always asked
Credentials
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Nonprofit Google Grant: Ultimate Nonprofit Approval Guide
UdemyMar, 2021- Nov, 2024 -
Grant Writing for Nonprofits and Freelance Writers
UdemyFeb, 2021- Nov, 2024 -
The Complete Digital Marketing Course
UdemyJan, 2021- Nov, 2024 -
Advanced Social Media Strategy
Hootsuite AcademySep, 2014- Nov, 2024
Experience
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Community HousingWorks
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Marketing and Communications Manager
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Jun 2022 - Present
• Develop and implement all planning, coordination, and delivery of organizational outreach, marketing, and branding efforts to both internal (resident, staff, leadership) and external (media, public officials, partners, general) audiences • Support fundraising staff with tailored, branded materials and effective outreach methods to attract new audiences and generate leads • Create and execute media outreach strategies • Oversee content for social media, website, and marketing materials • Develop and implement all planning, coordination, and delivery of organizational outreach, marketing, and branding efforts to both internal (resident, staff, leadership) and external (media, public officials, partners, general) audiences • Support fundraising staff with tailored, branded materials and effective outreach methods to attract new audiences and generate leads • Create and execute media outreach strategies • Oversee content for social media, website, and marketing materials
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Credit Union Leasing of America (CULA)
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United States
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Financial Services
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1 - 100 Employee
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Marketing Manager
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Dec 2018 - Jun 2022
Responsible for all marketing, including brand development, corporate communications, and promotions for the leader in indirect vehicle leasing for credit unions. • Develop and execute all marketing, contributing to 360% increase in pipeline activity through strategic, consistent activities that enhance industry visibility • Led and implemented the transition to an improved email marketing system, and execute all communications and newsletters • Launched webinar series to improve client education • Launched brand refresh (including new website) through client, partner, and internal communications and public relations • Own the external PR firm relationship • Responsible for trade show and conference participation Show less
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RxBenefits, Inc.
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United States
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Pharmaceutical Manufacturing
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500 - 600 Employee
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Marketing Content Specialist
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Apr 2018 - Dec 2018
Recruited to build the marketing efforts of a high-growth, award-winning pharmacy benefit advisory firm serving more than one million members.• Project lead for implementation of Pardot marketing automation system• Managed monthly e-newsletter with a readership of more than 1,000 benefit consultants• Wrote content for white papers, presentations, e-newsletters, member letters• Served as in-house subject matter expert on healthcare, pharmacy, and benefits industry news
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Digital Marketing Associate
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Jan 2016 - Apr 2018
• Wrote the business case that successfully persuaded executive leadership to invest in an upgraded email marketing system that better met our needs• Transitioned from previous email provider (iContact) to more advanced email marketing programs (Campaign Monitor & Unbounce)• Proposed and launched Salesforce Content tool for employees• Launched monthly internal employee newsletter focused on improving engagement through communication about company goals and accomplishments, and education on industry topics Show less
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MedImpact Healthcare Systems, Inc.
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Marketing Communications Specialist
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Jan 2012 - Jan 2016
Developed and executed marketing strategies for the largest privately owned pharmacy benefit manager (PBM) in the U.S. • Developed timely, targeted content to drive action and establish MedImpact as a thought leader with self-funded and managed care clients, consultants, brokers, and industry partners • Managed the creation, production and distribution of marketing collateral including PowerPoint presentations, fliers, brochures, emails, press releases, and client and member communications • Guided cross-functional teams to prepare sales and account executives for presentations • Maintained company websites, produced recruiting videos, posted social media updates • Completed company-sponsored management and leadership courses, gave company-wide talk on personal branding Show less
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Stewart Title
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United States
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Insurance
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700 & Above Employee
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Marketing Manager, Western Operations
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Jan 2009 - Dec 2011
Served as primary liaison between corporate marketing department and local offices in the western United States for third-largest title insurance company in the country.• Saved the company more than $30,000/year by implementing in-house drip marketing program that negated the need for an outside vendor• Supported the marketing needs of 150 sales representatives across 91 offices in 14 states• Managed the development and launch of more than 24 microsites in one year
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Marketing Manager
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Mar 2007 - Dec 2008
• Created a drip marketing program that could be personalized for each sales representative, comprising email, direct mail, and print ad components• Worked on Stewart Title of California initiative to support first-time homebuyers in minority communities by developing marketing materials in several languages and training team members on how to use them• Initiated company’s first internal blog and developed a corporate social media policy
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Marketing Support Coordinator
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May 2006 - Mar 2007
Recruited to be part of a team dedicated to supporting the unique marketing needs of California title offices and their representatives.
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American Academy of Estate Planning Attorneys
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United States
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Legal Services
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1 - 100 Employee
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Project and Event Manager
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Mar 2004 - May 2006
Developed marketing, communication and public relations resources for use by members of a national organization that promotes excellence in estate planning. • Produced quarterly print newsletter and increased orders 16% to more than 80,000 total copies • Wrote and edited marketing collateral, newsletters, press releases, a book, and web content • Planned and executed five-day conference with 180 attendees Developed marketing, communication and public relations resources for use by members of a national organization that promotes excellence in estate planning. • Produced quarterly print newsletter and increased orders 16% to more than 80,000 total copies • Wrote and edited marketing collateral, newsletters, press releases, a book, and web content • Planned and executed five-day conference with 180 attendees
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Education
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2021 - 2022
University of San Diego: Professional and Continuing Education
Certificate, Nonprofit Management -
University of Pennsylvania
Bachelor of Science - BS, Marketing, Communication -
University of Pennsylvania - The Wharton School
Bachelor of Science - BS, Marketing, Communication
Community
