Lindsay (Lell) Edwards

Contract Marketing Manager at St. Vincent's House
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Location
Greater Houston

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Credentials

  • Lightful BRIDGE Program
    Lightful
    Jan, 2023
    - Sep, 2024
  • Business Development: Strategic Planning
    LinkedIn
    Aug, 2021
    - Sep, 2024
  • Communicating in the Language of Leadership
    LinkedIn
    Aug, 2021
    - Sep, 2024
  • Starting a Memorable Conversation
    LinkedIn
    Aug, 2021
    - Sep, 2024

Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Contract Marketing Manager
      • Dec 2021 - Present
    • United States
    • Mental Health Care
    • 1 - 100 Employee
    • Contract Marketing Coordinator
      • Jul 2019 - Jul 2023

    • Events and Marketing Coordinator
      • Mar 2018 - Jul 2019

      • Increased awareness and support by developing and executing all social media strategies, website Search Engine Optimization, promotions, advertising, print and e-mail marketing campaigns• Created marketing content including informational videos, advertisements and social media posts• Developed and coordinated donor cultivation events (Open House, Amazon Wish List donations and Giving Tuesday campaign) while optimizing marketing budget and managing donor database• Coordinate and attend outreach events with partners such as United Way, Texas A&M and various other community non-profits and affiliates (5 monthly)• Coordinated trainings for internal and external certifications (including Trauma-informed, Incredible Years and ACEs)• Streamlined brand messaging to more easily engage the community with FSC’s mission• Directed annual major gala fundraiser with online silent auction, live auction, sponsors, tickets and volunteers• Oversaw and coordinated internal Culture Committee to boost agency moral and employee benefits Show less

    • United States
    • Non-profit Organization Management
    • 100 - 200 Employee
    • Coordinator, Facility & Event Services
      • Nov 2019 - Dec 2021
    • Marketing Specialist
      • Jul 2019 - Oct 2019

      • Ensured brand adherence and consistency through all external communications • Collaborated with sales, engineering, and project team to develop valuable content for website and LinkedIn account • Supported the sales department in developing presentation materials for stakeholders and potential clients • Organized and attended national conferences, expos and events with industry leaders to cultivate leads • Ensured brand adherence and consistency through all external communications • Collaborated with sales, engineering, and project team to develop valuable content for website and LinkedIn account • Supported the sales department in developing presentation materials for stakeholders and potential clients • Organized and attended national conferences, expos and events with industry leaders to cultivate leads

    • United States
    • Health, Wellness & Fitness
    • 100 - 200 Employee
    • ILoveKickboxing Instructor
      • Jan 2018 - Mar 2018
    • United States
    • Real Estate
    • 300 - 400 Employee
    • Sales Marketing Assistant
      • Jan 2015 - Mar 2018

      • Supported 21 sales representatives over 14 residential branches in the DFW area • Coordinated Republic Title’s 25th Anniversary Customer Appreciation Party at The Frisco Star for over 1,000 real estate professionals and 12 residential branches • Represented Republic Title at company and affiliate functions • Train Reps and Realtors one on one and up to 20 person classes in using prospecting tools and industry resources • Generated various market analysis reports for Realtors • Developed agent, market share and monthly branch statistical reports for management and sales representatives • Organized monthly sales meetings and agendas • Assisted Creative Marketing with branch specific and companywide projects and events • Managed area-specific content for 14 Branch Facebook pages as well as Instagram, Twitter and LinkedIn accounts Show less

    • United States
    • Advertising Services
    • Ram Rodeo Marketing Coordinator
      • Apr 2014 - Nov 2014

      • Represented all Sponsor companies such as Ram Trucks and Case IH and was knowledgeable on company products • Raised scholarship funds for youth in Agriculture throughout the southern United States by coordinating with THSRA athletes, FFA, Sponsor partners and organization presentations • Engaged in direct product marketing and event management by hosting 45 events in 7 months with a range of 100-500 attendees at each event and managed social media content • Represented all Sponsor companies such as Ram Trucks and Case IH and was knowledgeable on company products • Raised scholarship funds for youth in Agriculture throughout the southern United States by coordinating with THSRA athletes, FFA, Sponsor partners and organization presentations • Engaged in direct product marketing and event management by hosting 45 events in 7 months with a range of 100-500 attendees at each event and managed social media content

    • United States
    • Higher Education
    • 700 & Above Employee
    • Marketing Department Student Worker
      • Sep 2012 - Dec 2013

      • Assisted the Program Coordinator in preparing for events such as the Retailing Career Fair and Retailing Summit • Organized details for Student Retailing Association and Zales Scholars events • Collaborated with different levels of employment for various projects • Created and distributed marketing materials for Center for Retailing Studies events and programs • Assisted the Program Coordinator in preparing for events such as the Retailing Career Fair and Retailing Summit • Organized details for Student Retailing Association and Zales Scholars events • Collaborated with different levels of employment for various projects • Created and distributed marketing materials for Center for Retailing Studies events and programs

    • Marketing Intern
      • May 2013 - Aug 2013

      • Developed a store website to increase store sales and market business • Assisted the store proprietor in planning store events and promotions through social media and direct marketing • Focused on customer-first service policy and deployed different strategies to best satisfy customer needs • Calculated merchandise price markups and markdowns according to vendor costs • Developed a store website to increase store sales and market business • Assisted the store proprietor in planning store events and promotions through social media and direct marketing • Focused on customer-first service policy and deployed different strategies to best satisfy customer needs • Calculated merchandise price markups and markdowns according to vendor costs

    • Accounting
    • 1 - 100 Employee
    • Retail Sales and Management Intern
      • May 2012 - Aug 2012

      • Trained with the Store Manager and District Manager on operating the POS, journal entries, conducting interviews, and promoting products and services • Developed customer service skills through collaborating with service technicians and store employees • Successfully assisted in growing the business at the Leander store in Texas during its Grand Opening • Implemented social media site for nationwide communication between interns and recruiters • Trained with the Store Manager and District Manager on operating the POS, journal entries, conducting interviews, and promoting products and services • Developed customer service skills through collaborating with service technicians and store employees • Successfully assisted in growing the business at the Leander store in Texas during its Grand Opening • Implemented social media site for nationwide communication between interns and recruiters

Education

  • Texas A&M University
    Bachelor of Business Administration (BBA), Marketing
    2009 - 2013
  • Texas A&M University
    Certificate in Retail, Marketing
    2009 - 2013

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