Lindsay Kirchhausen
Director of Marketing at WellAir- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Jaclyn Revis
I have worked with Lindsay for a year and a half in Marketing at WellAir. Lindsay is very dependable, creative and an excellent team player. She thinks outside the box and communicates effectively with both internal teams and external partners, agencies and customers. She is driven, hard-working and I have thoroughly enjoyed working with her!
Kathryn P. Wildrick, MBA
Lindsay is a dynamic marketing professional who brings a strong goal and objective orientation to all of her projects. She relies on data, as well as instinct, to make smart decisions that move the business forward. With her effective communication skills, she can easily break a problem down to the critical pieces for her audiences. When she sees room for improvement, she advocates for and initiates change. She is a tremendous team player, who works well across functions with both internal and external partners.
Sandy Inn-Schulke
Lindsay is phenomenal and a pleasure to work with. She once ranked in the top 3 of my most valuable partners of managing multiple products at a time. Her diligence in growing and optimizing campaigns is unquestionable.
Jaclyn Revis
I have worked with Lindsay for a year and a half in Marketing at WellAir. Lindsay is very dependable, creative and an excellent team player. She thinks outside the box and communicates effectively with both internal teams and external partners, agencies and customers. She is driven, hard-working and I have thoroughly enjoyed working with her!
Kathryn P. Wildrick, MBA
Lindsay is a dynamic marketing professional who brings a strong goal and objective orientation to all of her projects. She relies on data, as well as instinct, to make smart decisions that move the business forward. With her effective communication skills, she can easily break a problem down to the critical pieces for her audiences. When she sees room for improvement, she advocates for and initiates change. She is a tremendous team player, who works well across functions with both internal and external partners.
Sandy Inn-Schulke
Lindsay is phenomenal and a pleasure to work with. She once ranked in the top 3 of my most valuable partners of managing multiple products at a time. Her diligence in growing and optimizing campaigns is unquestionable.
Jaclyn Revis
I have worked with Lindsay for a year and a half in Marketing at WellAir. Lindsay is very dependable, creative and an excellent team player. She thinks outside the box and communicates effectively with both internal teams and external partners, agencies and customers. She is driven, hard-working and I have thoroughly enjoyed working with her!
Kathryn P. Wildrick, MBA
Lindsay is a dynamic marketing professional who brings a strong goal and objective orientation to all of her projects. She relies on data, as well as instinct, to make smart decisions that move the business forward. With her effective communication skills, she can easily break a problem down to the critical pieces for her audiences. When she sees room for improvement, she advocates for and initiates change. She is a tremendous team player, who works well across functions with both internal and external partners.
Sandy Inn-Schulke
Lindsay is phenomenal and a pleasure to work with. She once ranked in the top 3 of my most valuable partners of managing multiple products at a time. Her diligence in growing and optimizing campaigns is unquestionable.
Jaclyn Revis
I have worked with Lindsay for a year and a half in Marketing at WellAir. Lindsay is very dependable, creative and an excellent team player. She thinks outside the box and communicates effectively with both internal teams and external partners, agencies and customers. She is driven, hard-working and I have thoroughly enjoyed working with her!
Kathryn P. Wildrick, MBA
Lindsay is a dynamic marketing professional who brings a strong goal and objective orientation to all of her projects. She relies on data, as well as instinct, to make smart decisions that move the business forward. With her effective communication skills, she can easily break a problem down to the critical pieces for her audiences. When she sees room for improvement, she advocates for and initiates change. She is a tremendous team player, who works well across functions with both internal and external partners.
Sandy Inn-Schulke
Lindsay is phenomenal and a pleasure to work with. She once ranked in the top 3 of my most valuable partners of managing multiple products at a time. Her diligence in growing and optimizing campaigns is unquestionable.
Experience
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WellAir
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Director of Marketing
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Mar 2023 - Present
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Marketing Manager
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Apr 2021 - Mar 2023
- Develop the marketing strategies for our multi-channel sales model- Create content that conveys our value propositions, including video, social, web and blog content, digital ad campaigns, email, pitch decks and sales enablement tools- Manage lead generation campaigns and track effectiveness - Create go-to market guides, positioning and messaging - Manage marketing relationship with our strategic partners - Developed a new brand platform with VP and CMO
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Google
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United States
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Software Development
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700 & Above Employee
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Marketing Manager, Industry Partnerships
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Aug 2020 - Mar 2021
- Responsible for increasing engagement of Google Nest Pro contractor program and growing hardware sales- Led all agency work for new content including product launches- Led all partner marketing with our strategic accounts- Drove a new rewards program working cross-functionally with engineering, finance, sales and product management- Developed copy and positioning for the pro audience- Routinely presented to senior leadership
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National Account Manager, Industry Partnerships
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Apr 2018 - Jul 2020
- Managed our largest distributor account, Ferguson, and grew the top 45% of the business by 50% QOQ, during COVID- Drove a first-in-kind retail program through a historically B2B–only business; opportunity was $10M incremental revenue - Led the 2019 promotional planning
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Business Development Manager (Nest) - Pro Channel
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Mar 2016 - Apr 2018
- Responsible for growing the northwest region for the US/Canadian B2B business - Regularly signed new distributor partners within various trades, contributed to the growth of over 50%+ growth YOY, each year- Routinely presented to large audiences and trained both distributor sales teams and contractors on the Pro Nest portfolio
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Ingersoll Rand
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United States
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Industrial Machinery Manufacturing
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700 & Above Employee
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Marketing Manager- Nexia Smart Home, now Trane Home
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Jul 2013 - Feb 2016
Led all marketing for Nexia, a consumer home automation platform. Highly focused on consumer communications, subscriber engagement and subscriber growth. Managed all email marketing, SEO, new product launches and promotions aimed to grow the subscriber base and optimize revenue. - Led all marketing for Nexia, a consumer home automation platform.; highly focused on consumer communications, subscriber engagement and subscriber growth. - Managed email marketing, SEO, new product launches, promotions and events Show less
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Dyson
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Household Appliance Manufacturing
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1 - 100 Employee
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Sales Development Manager
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Oct 2011 - May 2013
- Managed the Target and Best Buy accounts alongside the National Account Manager - Managed Target.com business, grew sales online by 30% YOY; - Controlled the $4M annual marketing budget for the Best Buy account; strategically promoted new products and special events through various marketing channels - Managed the Target and Best Buy accounts alongside the National Account Manager - Managed Target.com business, grew sales online by 30% YOY; - Controlled the $4M annual marketing budget for the Best Buy account; strategically promoted new products and special events through various marketing channels
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Walgreens
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United States
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Retail
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100 - 200 Employee
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Merchandising, Strategic Planning & Analysis- MBA Intern
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Jun 2011 - Aug 2011
- Developed a vendor collaboration roadmap for the merchandising organization and presented deliverables to executives and managers affected by the plan - Consulted with over 25 employees and discussed the relevant and needed opportunities for efficiencies within internal processes and communications, which would lead to improved vendor relationships - Developed a vendor collaboration roadmap for the merchandising organization and presented deliverables to executives and managers affected by the plan - Consulted with over 25 employees and discussed the relevant and needed opportunities for efficiencies within internal processes and communications, which would lead to improved vendor relationships
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DePaul University
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United States
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Higher Education
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700 & Above Employee
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Graduate Assistant- Marketing Department
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Sep 2010 - Jun 2011
- Awarded a Graduate Assistantship in the Marketing Department of Kellstadt Graduate School of Business. - Assisted marketing professors with research and writing for publications - Awarded a Graduate Assistantship in the Marketing Department of Kellstadt Graduate School of Business. - Assisted marketing professors with research and writing for publications
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Q Interactive
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United States
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Advertising Services
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100 - 200 Employee
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Account Manager
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Jun 2007 - Aug 2010
Managed ad campaigns and client relationships for proprietary online lead acquisition network. Developed relationships with over 15 key accounts at leading agencies. Acted as liaison between internal technical production teams. Recommended strategic improvements to campaigns, based on collaborative assessments involving the Analytics, Creative, and Sales teams. • Collaborated with sales representatives in signing $1.2M in CPG renewal business in 2008 • Forecasted revenue and managed $500,000 in monthly billing, including negotiation of final invoices • Received Q Interactive company award for exceptional communication among internal teams Show less
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Target
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Mexico
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Merchandise Planning Senior/Business Analyst
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Aug 2004 - Sep 2006
- Purchased an average of $10M of product monthly and strategically allocated that product to all 1,500 stores - Analyzed statistical market demographics and sales trends - Recommended product lines, price points, and geographic territories to department buyers and divisional executives - Purchased an average of $10M of product monthly and strategically allocated that product to all 1,500 stores - Analyzed statistical market demographics and sales trends - Recommended product lines, price points, and geographic territories to department buyers and divisional executives
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Education
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DePaul Driehaus College of Business
MBA- with Distinction, Marketing Management -
Indiana University - Kelley School of Business
BS with High Distinction, Marketing, International Business
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