Digital Marketing Specialist

• Feb 2021 - Present

Marketing Assistant

• Nov 2019 - Feb 2021

 Manage, plan, and schedule organic content on the Facebook account and official Facebook group (@thepinklilyboutique) Oversee Facebook Group Ambassador program, communicate updates with ambassadors Create weekly analytics report for Facebook and Pinterest Update website desktop and mobile banners, website pop-ups, and the Facebook banner with promotional graphics and copy Organize post schedule for Comment Sold, communicate schedule to operations, customer service, and buying teams Plan and create content for YouTube, monitor platform analytics (The Pink Lily Boutique) Oversee Pinterest business account and paid advertisements (@shopthepinklily) Collaborate with graphic designer to produce content for collections, media, and promotions Collaborate with photoshoot team to produce model photos, flat lay photos, short-form and long-form video for social Strategize content for email marketing campaigns and communicate themes to email graphic designer Train student marketing interns at the beginning of each semester and oversee their work each week Assist with Instagram captioning, IGTVs, and Instagram stories (@thepinklilyboutique) Participate in live videos and additional video content Show less

Dance Competition Judge

• Jan 2022 - Present

Marketing/Social Media Coordinator

• Feb 2018 - Nov 2019

- Manage all social media accounts and website throughout the year and at all events (@cheerderby) - Interpret and create social media reports for each event - Collaborate with Sales team to prepare marketing plans for each sales period - Coordinate all vendor/sponsor contracts for event season - Work with venues to determine vendor logistics - Create all marketing print materials, graphics, social media content calendar, signage, and email blasts - Design and order awards for competition season - Design and order apparel/awards for event season - Manage inventory for branded apparel and awards Show less

Student Marketing Team - Peer to Peer

• Aug 2017 - Jan 2018

 Worked as part of a sales team to sell student meal plans at tabling events and activities around campus  Distributed marketing material and promotional items  Presented information to customers and answered questions regarding dining services  Worked as part of a sales team to sell student meal plans at tabling events and activities around campus  Distributed marketing material and promotional items  Presented information to customers and answered questions regarding dining services

Housing and Residence Life Desk Assistant

• Oct 2014 - Dec 2017

 Tracked visitation for residents of Meredith Hall to ensure dorm safety and security  Sorted and distributed residential packages  Managed hall maintenance requests and equipment for residents  Tracked visitation for residents of Meredith Hall to ensure dorm safety and security  Sorted and distributed residential packages  Managed hall maintenance requests and equipment for residents

Sales & Budget Coordinator

• Jun 2015 - Aug 2017

 Directed campus sales of GSP merchandise during the summer program  Purchased instructional supplies for the program faculty and staff  Managed budget accounts and organized receipts for the individual campus  Deposited and balanced money for the campus budget  Assisted with other office tasks such as filing, copying, or managing supplies when needed  Directed campus sales of GSP merchandise during the summer program  Purchased instructional supplies for the program faculty and staff  Managed budget accounts and organized receipts for the individual campus  Deposited and balanced money for the campus budget  Assisted with other office tasks such as filing, copying, or managing supplies when needed