Lindsay Wiley
Manager, Marketing Strategy & Planning at Western University- Claim this Profile
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Bio
Marley Harris
Lindsay was an amazing mentor to have during my time at Northern Commerce. Her passion and talent is very evident through all the amazing work that she does. She always is coming up with new and innovative ideas that blow away clients and her coworkers. I will an absolute pleasure to work and learn from Lindsay.
Maya Nikolovski✦
Lindsay brings a rare combination of creativity, passion, and skill to the Northern team. As the resident email specialist, Lindsay is the go-to for answers to any advanced email questions you can throw at her, from workflow setups to advanced segmentations on multiple email marketing platforms. Her project management and writing skills make her an invaluable team member - you can expect that Lindsay will take complete ownership of her projects and see them through with an eye for detail and a smile on her face.
Marley Harris
Lindsay was an amazing mentor to have during my time at Northern Commerce. Her passion and talent is very evident through all the amazing work that she does. She always is coming up with new and innovative ideas that blow away clients and her coworkers. I will an absolute pleasure to work and learn from Lindsay.
Maya Nikolovski✦
Lindsay brings a rare combination of creativity, passion, and skill to the Northern team. As the resident email specialist, Lindsay is the go-to for answers to any advanced email questions you can throw at her, from workflow setups to advanced segmentations on multiple email marketing platforms. Her project management and writing skills make her an invaluable team member - you can expect that Lindsay will take complete ownership of her projects and see them through with an eye for detail and a smile on her face.
Marley Harris
Lindsay was an amazing mentor to have during my time at Northern Commerce. Her passion and talent is very evident through all the amazing work that she does. She always is coming up with new and innovative ideas that blow away clients and her coworkers. I will an absolute pleasure to work and learn from Lindsay.
Maya Nikolovski✦
Lindsay brings a rare combination of creativity, passion, and skill to the Northern team. As the resident email specialist, Lindsay is the go-to for answers to any advanced email questions you can throw at her, from workflow setups to advanced segmentations on multiple email marketing platforms. Her project management and writing skills make her an invaluable team member - you can expect that Lindsay will take complete ownership of her projects and see them through with an eye for detail and a smile on her face.
Marley Harris
Lindsay was an amazing mentor to have during my time at Northern Commerce. Her passion and talent is very evident through all the amazing work that she does. She always is coming up with new and innovative ideas that blow away clients and her coworkers. I will an absolute pleasure to work and learn from Lindsay.
Maya Nikolovski✦
Lindsay brings a rare combination of creativity, passion, and skill to the Northern team. As the resident email specialist, Lindsay is the go-to for answers to any advanced email questions you can throw at her, from workflow setups to advanced segmentations on multiple email marketing platforms. Her project management and writing skills make her an invaluable team member - you can expect that Lindsay will take complete ownership of her projects and see them through with an eye for detail and a smile on her face.
Experience
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Western University
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Canada
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Higher Education
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700 & Above Employee
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Manager, Marketing Strategy & Planning
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May 2023 - Present
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Marketing Manager, Recruitment
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Sep 2022 - May 2023
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Marketing & Communications Coordinator
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Aug 2018 - Sep 2022
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Northern Commerce
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Canada
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Advertising Services
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100 - 200 Employee
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Email & Communications Lead
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Jun 2016 - Aug 2018
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Content & SEO Specialist
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Jun 2015 - Jun 2016
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ATMOS Marketing
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London, Canada Area
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Content & SEO Specialist
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Apr 2015 - Jun 2016
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WhatRunsWhere
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Coordinator
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Sep 2014 - Mar 2015
• Schedule and produce content to grow audience – through company blog, guest blogs, and co-branding efforts (infographics, webinars, ebooks)• Grow social media channels using analytics to maintain and increase high levels of engagement• Research competition and report on industry trends and advancements• Assist with media buying and split-test optimization• Assist with management of Affiliate Program
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Marketing Intern
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May 2014 - Sep 2014
• Assist Marketing Coordinator and VP Marketing with content creation including: social media posts, blog writing, and PR reach-outs
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Bongard & Associates (2002) Ltd.
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Toronto, Canada Area
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Administrative Assistant
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Jun 2012 - Aug 2013
• Run email marketing campaigns (via constant contact) to grow and engage client list • Maintain updated information on clients’ expectations and contact information • Design promotional materials for print • Administrative work including: data entry and file organization • Run email marketing campaigns (via constant contact) to grow and engage client list • Maintain updated information on clients’ expectations and contact information • Design promotional materials for print • Administrative work including: data entry and file organization
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Parakheet Inc.
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Toronto, Canada Area
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Sales & Marketing Assistant
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May 2012 - Dec 2012
• Grow user-base of mobile application through social media (Facebook & Twitter) and content creation • Assist web designer with overall UI design and development • Design promotional materials including presentation slides, posters/flyers, and social media- based graphics • Establish relationships with local Toronto merchants to sign on with our app • Oversee interns and help ensure goals are met • Grow user-base of mobile application through social media (Facebook & Twitter) and content creation • Assist web designer with overall UI design and development • Design promotional materials including presentation slides, posters/flyers, and social media- based graphics • Establish relationships with local Toronto merchants to sign on with our app • Oversee interns and help ensure goals are met
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CHRW
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London, Canada Area
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Music and Promotions Assistant (Volunteer)
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Sep 2010 - Apr 2012
• Promote the radio station to the campus and community through writing on-air scripts and designing print materials • Contribute to radio content through conducting interviews and writing album reviews • Assist with coordination of events – including promotions and logistics • Administrative work including: cataloguing mail, data entry, and ensuring mail is forwarded to the correct party • Promote the radio station to the campus and community through writing on-air scripts and designing print materials • Contribute to radio content through conducting interviews and writing album reviews • Assist with coordination of events – including promotions and logistics • Administrative work including: cataloguing mail, data entry, and ensuring mail is forwarded to the correct party
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Education
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Humber College
Diploma, Advertising and Graphic Design -
The University of Western Ontario
Bachelor of Arts (B.A.), Honours Specialization in Sociology -
West Hill Secondary School