Senior Sales Manager

• Jul 2021 - Present

Group Sales Manager

• Jul 2017 - Oct 2021

• Responsible for growing the three largest group revenue generating segments by prospecting for new accounts, but mainly by saturating the existing accounts year-over-year, routinely exceeding internal sales goals.• Drove new business by prospecting through cold calling, brand leads, trade shows, sales blitzes, community involvement, site visits and additional sales tools.• Grew existing business by expanding relationships and uncovering additional sales opportunities.• Managed over 200 accounts seamlessly.• Utilized strong interpersonal and presentation skills during both in-person and virtual site visits of the hotel as well as demonstrations of our meeting space capabilities.• Mastered various sales systems used in hotel management.• Developed and implemented sales strategies and action items by analyzing historical, current and future hotel/market trends to maximize revenue and profitability.• Executed the entire sales process with clients from discovery to close by formulating relationships, uncovering client specific needs and effectively tailoring sales pitches to showcase how the property could deliver on those needs.

Senior Sales Manager

• Jan 2017 - Jun 2017

• Executed all aspects of sales for groups in specific market segments (Corporate, Association, SMERF, & Government).• Solicited new accounts as well as saturate existing accounts to meet/exceed revenue goal through various prospecting tools such as sales calls, site visits, and networking.• Worked in conjunction with the Director of Sales to accurately forecast group rooms and catering for the hotel in addition to a variety of internal and external reports.• Analyzed market trends by using tools such as the STR Report & Gap Analysis Tool to gain further knowledge of the comp set and where to position our hotel in regards to occupancy and ADR. • Implemented IHG promotions to further leverage brand loyalty on a rooms and catering basis. • Attended all networking events offered through the CVB, etc. as well as participating in chamber meetings.

Group Sales Manager

• Mar 2014 - Jan 2017

• Handle all aspects of sales for groups in specific, assigned markets (Corporate, SMERF, Government & Association). Target those specific markets in order to surpass personal sales goals, monthly, quarterly & annually through account development and maintenance.• Develop and implement sales strategies including strategic selling plans & quarterly action items by analyzing historical, current and future hotel/market trends to yield the maximum amount of revenue.

Special Events and Marketing Coordinator Intern

• Sep 2013 - Dec 2013

• Promote events in the community by creating flyers, brochures, and posters • Coordinate volunteers that range from 30-150 people • Help run events such as the Maple Leaf Walk/Run in which over 2,500 people participated• Jointly implement marketing and advertising campaigns • Promote events in the community by creating flyers, brochures, and posters • Coordinate volunteers that range from 30-150 people • Help run events such as the Maple Leaf Walk/Run in which over 2,500 people participated• Jointly implement marketing and advertising campaigns

Public Affairs Intern

• Sep 2012 - Dec 2012

• Demonstrated strong prioritizing and multi-tasking skills by assisting coworkers and committees within the Marketing Communications, Public Affairs, Graphic Design, and Media Relations departments with numerous marketing, media, and communication projects • Interviewed and conveyed patient’s experiences to internal employees as well as external affairs such as The La Crosse Tribune, WXOW, and WKBT news stations• Collected data with physical and occupational therapists on a new recovery protocol that was featured in multiple media outlets and viewed by thousands of La Crosse residents• Independently took initiative to contact and interview patients and doctors to write press releases for American Diabetes Month, Alzheimer’s Awareness Month, and Breast Cancer Awareness Month