Experience

Dealmoon Group

• United States
• Internet Publishing
• 100 - 200 Employee

• Affiliate Accounts Manager

  • Dec 2021 - Present



Fiat Growth

• United States
• Advertising Services
• 1 - 100 Employee

• Affiliate Partnerships Manager

  • Sep 2021 - Nov 2021

  ● Identify and recruit new affiliates through various approaches including social networks, marketplace sites, etc. ● Monitor affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase affiliate performance. ● Present weekly reports for relevant program metrics such as number of affiliate partners recruited, conversion rates, number of conversions generated per affiliate to clients. ● Evaluate and identify opportunities to upsell Fiat offerings outside of Affiliate. ● Track and report out on client KPIs. ● Platform management in Impact, Rakuten, CJ, ShareASale, Appsflyer, and all major affiliate and MMP (Mobile Measurement Platform) platforms. Show less



PROOZY

• United States
• Retail
• 1 - 100 Employee

• Affiliate and Strategic Account Specialist

  • Oct 2020 - Sep 2021

  ● Responsible for adding and growing partner relationships, as well as introducing Proozy to new audiences. ● Monitor partner activity, analyze performance, identify areas of improvement, and recommend ways to increase partner-generated revenues. ● Recruit new partners through research, referrals, and other avenues. Refresh and optimize creative units and media placements. ● Provide links and reporting to partners as needed. ● Responsible for adding and growing partner relationships, as well as introducing Proozy to new audiences. ● Monitor partner activity, analyze performance, identify areas of improvement, and recommend ways to increase partner-generated revenues. ● Recruit new partners through research, referrals, and other avenues. Refresh and optimize creative units and media placements. ● Provide links and reporting to partners as needed.



Tops Vacuum & Sewing

• Retail
• 1 - 100 Employee

• Marketing and Event Manager

  • Aug 2015 - May 2019

  ● Led the development of strategic marketing plans, designed to acquire new customers and retain existing via educational and brand-building experiences. ● Managed a team of employees to ensure best-in-class implementation of marketing plans, execution of ongoing educational consumer events, and fostering dealer relationships across the southwest Florida region. ● Grew social media engagement by 651% through a targeted advertising campaign across multiple digital platforms. ● Designed and led black tie, red carpet event, including but not limited to outreach strategy, influencer engagement, event logistics, and vendor management, generating $1.7mm in revenue. ● Managed all digital assets and e-Commerce sales including eBay and Amazon relationships. ● Launched CRM and Point of Sale platform, working collaboratively with an external agency to develop customized software across all brick & mortar store fronts. ● Developed vendor relationships and third-party strategic partnerships by attending annual national conventions and meetings throughout the year. ● Obtained educational certifications for the company through extensive training courses. Show less



eBay

• United States
• Technology, Information and Internet
• 700 & Above Employee

• eCommerce Owner

  • Jan 2001 - Jan 2019

  ● Created digital eCommerce store reselling featuring luxury consumer apparel with an annual revenue range of 35-45k. ● Designed and executed digital marketing plans, including the planning, buying and creative development of all online social media presence resulting in an increase of conversion and engagement by 10% per year. ● Analyzed consumer purchasing behaviors and online analytics to maximize product assortment, pricing and promotional marketing strategy. ● Identified and cultivated relationships with fashion distributors, brokers and industry leaders to stay abreast of trends, seasonal launches and partnerships for promotional marketing. Show less



Belmont Medical Technologies

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Internet Marketing Coordinator

  • Dec 2013 - Dec 2014

  ● Maintained corporate website with daily oversight expectations to keep content current and engaging. ● Analyzed weekly sales and marketing reports, preparing briefs and recommended digital marketing tactical plan to address gaps or growth opportunities. ● Developed Google SEO strategy and solely responsible for analyzing ROI to pivot in real time when necessary to maximize results. ● Acquired extensive knowledge of CRM software and led the management of over 7,000 accounts and approximately 14,000 contacts. ● Designed all email creative materials and developed monthly email campaign strategy, evaluating campaigns to uncover most effective open/conversion rates. Show less



HSN

• United States
• Retail
• 700 & Above Employee

• Digital Marketing Specialist

  • Jan 2012 - 2013

  ● Generated and analyzed weekly Coremeterics reports, presenting sales recaps and results to senior leadership. ● Managed digital advertising strategy and agency relationships to ensure CPC optimization across all media buying sites. ● Collaborated cross-functionally to develop media buying, planning, and execution plans based on assigned business KPIs. ● Launched HSN’s first interactive catalog on new technology platforms, increasing brand engagement and conversion rates by 5% in the first year. ● Sole owner of affiliate marketing budget, monthly AP reconciliation, and revenue objectives reviews. ● Developed briefs and marketing proposals for coupon promotions and conversion incentive programs, presenting to internal senior leadership in finance and legal for buy-in. Show less



Saks Fifth Avenue

• United States
• Retail
• 700 & Above Employee

• Sales Associate/Brand Specialist

  • Aug 2007 - Feb 2009

  ● Responsible for coordinating and managing entire fashion events to include; event promotion, direct marketing, merchandising and catering. ● Exceeded sales quotas every month by at least 10% and recognized as a top performer. As a result received financial bonuses and spiffs based on quarterly sales ● Managed a database of personal clients, creating monthly call lists for warm sales calls and up-selling based on consumer buying patterns. ● Responsible for coordinating and managing entire fashion events to include; event promotion, direct marketing, merchandising and catering. ● Exceeded sales quotas every month by at least 10% and recognized as a top performer. As a result received financial bonuses and spiffs based on quarterly sales ● Managed a database of personal clients, creating monthly call lists for warm sales calls and up-selling based on consumer buying patterns.



Dillard's Inc.

• United States
• Retail
• 700 & Above Employee

• Sales Specialist

  • Aug 2006 - Aug 2007

  ● Consultative sales process matching customer purchase decisions by fashion, physique and budget. ● Emphasis on up-selling, add-ons and a bait-and-switch tactics to drive sales. ● Planned and prepared impactful sales displays storewide for effective visual marketing ● Maintained a clientele book with over 100 customers. ● Worked closely with merchandise representatives to increase overall sales ● Consultative sales process matching customer purchase decisions by fashion, physique and budget. ● Emphasis on up-selling, add-ons and a bait-and-switch tactics to drive sales. ● Planned and prepared impactful sales displays storewide for effective visual marketing ● Maintained a clientele book with over 100 customers. ● Worked closely with merchandise representatives to increase overall sales



My Realty Company

• United States
• Real Estate
• 1 - 100 Employee

• Assistant Real Estate Manager

  • Feb 2005 - Aug 2006

  ● Organized showings for a wide range of clients based on specific needs, under strict time constraints. ● Created and printed all marketing materials for home listings and presentations. ● Updating multiple listing website accurately and efficiently. ● Prepared legal documents while updating client database ● Organized showings for a wide range of clients based on specific needs, under strict time constraints. ● Created and printed all marketing materials for home listings and presentations. ● Updating multiple listing website accurately and efficiently. ● Prepared legal documents while updating client database



Century 21

• United States
• Real Estate
• 500 - 600 Employee

• Marketing Manager

  • Oct 2004 - Feb 2005

  ● Managed all marketing activities of 5 offices and 60 realtors to include: advertising, promotion, graphic design and client relationships. ● Directly responsible for total sales in excess of $3,000,000 ● Consistently maintained and updated an organizational website, with an emphasis on new residential listings. ● Managed all marketing activities of 5 offices and 60 realtors to include: advertising, promotion, graphic design and client relationships. ● Directly responsible for total sales in excess of $3,000,000 ● Consistently maintained and updated an organizational website, with an emphasis on new residential listings.