Experience

Dansko

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Ecommerce Coordinator

  • Jul 2021 - Present

  Responsible for supporting the day-to-day operations for dansko.com and assisting with expanding Dansko’s digital footprint across multiple channels to increase brand awareness and drive revenue. On-site content marketing and website management. - Implement and maintain site content to provide dansko.com visitors the most optimal user experience - On-site creative (homepage, banners, product page, and landing page) - Seasonal product setup, photography/video uploads, and on-page merchandising - Optimize on-page SEO content (H1, H2, Meta and Alt data) - Create and deploy on-site consumer surveys - Accountable for site quality assurance, anticipating problems and resolving issues quickly; ensuring all images, copy, products and promotions are functioning and rendering properly on site - Ensure all site content is being deployed according to digital marketing roadmap - Perform daily review/maintenance of website content to ensure accuracy, timeliness, and relevance - Publish and monitor site product reviews via third party partner - Moderate user generated social content; tags and organize product for shopping via third party partner - Provide content management support for EDI marketing tasks across additional websites - Assist in the development of digital content as needed - Collaborate with digital team members to execute web-based projects, campaigns, and strategies to support cohesive brand messaging across all digital platforms (on-site, social media, email marketing, paid search) -Apply and incorporate useful consumer data to leverage in the creation of compelling content, visual or written - Keep up with the changing digital media landscape, leveraging KPIs and best practices to provide recommendations on evolving trends Show less



Laurel Springs School

• E-Learning Providers
• 100 - 200 Employee

• Social Media Strategist

  • Dec 2017 - Jul 2021

  Assist in all aspects of Marketing Department operations, including development, production and maintenance of marketing communications, especially across social media channels. Responsible for protecting the brand voice and developing content that adheres to the established protocol for all customer-facing and internal promotions. • Ensure content/messaging is consistent across all social media channels and adheres to brand-standards. • Responsible for content-based social media marketing, which includes engaging with potential partners and industry experts via Facebook, Twitter, Instagram, Pinterest, and guest blog posts to raise awareness of the LSS brand and its position as an industry thought leader. • Create and manage editorial calendar for all social media channels. Create, implement, and track all social media advertising. • Support other functional areas as needed with marketing-related tasks such as revising and proofreading documents, representing Laurel Springs at industry events, creating specialized written materials, and other duties as necessary. • Assist in the creation of monthly newsletters for parents and students. • Supports events by developing printed flyers and related marketing collateral. • Manage webinar-based presentations for prospective families. • Support the development of seasonal marketing campaigns. • Develop linking strategy for social media content tying back to content on Laurel Springs website and blog. • Responsible for content development and tracking. • Maintain priorities, schedules and deadlines for marketing initiatives. • Track and report on marketing programs year over year. Show less



Benmatt Industries

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing Coordinator/Associate

  • Sep 2016 - Dec 2017

  • Advertising tactics • Client showcase presentations • Client correspondence • Photoshop design for presentation boards and various projects • Worked as one of three team members responsible for all marketing functions of company • Planned and Executed all aspects of annual trade show booth (NADA) • Creation and implementation of Marketing Campaigns • Advertising tactics • Client showcase presentations • Client correspondence • Photoshop design for presentation boards and various projects • Worked as one of three team members responsible for all marketing functions of company • Planned and Executed all aspects of annual trade show booth (NADA) • Creation and implementation of Marketing Campaigns



Eastern Communication Association

• Philadelphia, PA

• Event Coordinator

  • Sep 2014 - Dec 2014

  • Worked on an event planning team to cohesively plan Basic Course Dinner event • Proposal pitch/presentation • Created, proposed, and implemented every element of event • Room design • Event press release • Advertising • Closely collaborated with director of event to create Basic Course Dinner that represented the association impeccably • Worked on an event planning team to cohesively plan Basic Course Dinner event • Proposal pitch/presentation • Created, proposed, and implemented every element of event • Room design • Event press release • Advertising • Closely collaborated with director of event to create Basic Course Dinner that represented the association impeccably



Kennett Paper

• United States
• Newspaper Publishing

• Reporter

  • Jun 2010 - Sep 2010

  • Internship with local paper • Interviewing • Researching • Refined writing skills • Nine published articles • Worked closely with the paper’s leading editor • Invaluable experience and feedback in professional journalism setting • Internship with local paper • Interviewing • Researching • Refined writing skills • Nine published articles • Worked closely with the paper’s leading editor • Invaluable experience and feedback in professional journalism setting