Experience

Blanchard

• United States
• Business Consulting and Services
• 100 - 200 Employee

• Director of Client Solutions

  • Jul 2022 - Present



CRK Training LLC

• San Diego, California, United States

• Director Of Business Development

  • Jan 2021 - Present

  CRK Training, LLC (also known as HorseClass, INC) delivers premium online education in the equestrian space to over 85K students in 41 countries around the globe. As the Director of Business Development for CRK Training, I work in collaboration with leadership to develop, implement and advance business and sales strategies that support our online education programing and our in-person programing at our farm campus located in Pennsylvania. ▪ Created a new sales channel, with a conservative $3 million to $5 million annual revenue stream, delivering online education solutions to the equestrian programs of Universities and Colleges around the globe ▪ Work with consortiums at the University and College level to provide online education solutions in the Equine Science and Equine Administration spaces ▪ Manage product research and development initiatives that support business-to-business sales ▪ Developed opportunities for content licensing, sponsorship, and affiliate revenue marketing, which generated over $100,000 in incremental revenue in less than four months ▪ Boosted event revenue $60,000 in one month by negotiating stronger profit margins with higher level talent partnerships in the industry ▪ Increased private intensive revenue $40,000 in less than two months through direct sales ▪ Position existing and future HorseClass content as assets that can be monetized ▪ Navigated the renegotiations of instructor contracts by increasing HorseClass profit margins and then drafted and formalized agreements with advice from legal counsel Show less



Real Healing Nutrition

• United States
• Health, Wellness & Fitness

• President

  • Aug 2013 - Present

  In 2013, I launched Real Healing Nutrition, a coaching business that produces and delivers workplace wellness solutions to over 200 companies across the United States. Our customized health programs are designed to radically improve employee’s overall health and wellbeing. We do this by raising awareness and educating employees on how to identify what is really at the root of their health issues and concerns. At the core of every wellness program, we coach behavior change so that employees can gain the tools to create true, sustainable habits that will transform their health and set them on a trajectory of living a life of balance, fulfillment, and joy. We believe it takes a happy, healthy employee to create a truly happy and healthy organization! ▪ Initiated, developed, and maintained meaningful relationships with 215 organizations including WD-40, FICO, and the University of San Diego where I delivered online and in-person wellness programs to their employees ▪ Established strategic partnerships and lead collaborations with leading doctors, medical professionals, and wellness experts across the industry to produce cutting-edge content in the workplace wellness space ▪ Developed and facilitated three different comprehensive on-site, wellness programs varying in length from two weeks to six months that generated $1.5 million in revenue gains ▪ Created 70+ unique lectures and conducted more than 500 educational seminars across the US and parts of Mexico ▪ 25x featured presenter at the #1 International Wellness Resort and Spa, Rancho La Puerta ▪ Managed all facets of business development and customer retention, including writing, negotiating and closing all contracts and renewals ▪ Delivered wellness programs to over 5,000 C-level executives, including members of the YPO San Diego chapter ▪ Was brought on as a high-level consultant for SYNERGY and created an online seven-day cleanse, which generated $300,000 in incremental revenue in one month Show less



American Council on Exercise (ACE Fitness)

• United States
• Wellness and Fitness Services
• 400 - 500 Employee

• National Outreach Director

  • Nov 2012 - Aug 2013

  ACE is the leading nonprofit organization certifying health coaches and exercise professionals across the United States. As their National Outreach Director, I developed and managed a new revenue channel delivering health and wellness products to the public. ▪ Worked closely with the VP of Public Outreach to define and deliver the ACE customer outreach strategy and integrated business plan ▪ Identified, initiated, and managed special promotions with key accounts like Hershey’s, Weight Watchers, Walmart and the President’s Council on Fitness, which brought in revenues over $1 million ▪ Assisted in product development initiatives by establishing and cultivating strategic partnerships with TV networks, fitness equipment, DVD manufacturers, and online and app developers ▪ Ensured alignment between public outreach and core business brand and partnership opportunities ▪ Forecasted public outreach revenue targets and brand perception metrics Show less



Adicio, Inc.

• Technology, Information and Internet
• 1 - 100 Employee

• Inside Sales Manager

  • Oct 2011 - Nov 2012

  Adicio is a leading private-label provider of high-performance hosted classified advertising software for Media Companies of all sizes. Managed the hiring, training and business development for the inside sales team. ▪ Refocused our sales values from an activity-oriented culture to a solution and results-based culture, thus increasing new business 400% in less than 12 months ▪ Created and managed our new hire training program, which focused on a consultative selling approach and working with clients to solve their key hiring objectives, critical metrics, and hiring challenges ▪ Hired and nurtured an amazing team of account managers who strategically qualified and connected customers with company solutions resulting in their ability to engage and hire top talent in their industry ▪ Developed and managed relationships with our large agency accounts Show less



The Washington Post

• United States
• Newspaper Publishing
• 700 & Above Employee

• Channel Sales Manager

  • May 2007 - May 2011

  Oversaw print and online sales initiatives of the Health, Retail, and Technology teams for the Express commuter publication, which is the second highest circulated publication in the District of Columbia after The Washington Post. ▪ Accelerated advertising sales from $2.5 million to $4.9 million dollars annually▪ Received nine Sales Achievement Awards in recognition of innovative sales efforts resulting in outstanding revenue generation▪ Named a member of the Washington Post’s Presidents Club three years in a row from 2008-2010 ▪ Received the Publishers Award in 2010, the highest recognition given for outstanding sales achievement, for increasing sales $300,000 in one quarter with Gold’s Gym•Worked closely with leadership teams to develop, implement, and manage sales strategies•Performed bi-monthly pipeline review with sales teams and assisted sales team members in meeting goals for developing new opportunities for revenue gains▪ Worked with department Directors to forecast and align appropriate sales goals based on the knowledge of industry trends and performance expectations▪ Managed every step of the sales process utilizing Salesforce CRM Show less

• New Account Manager

  • Oct 2006 - May 2007

  The Washington Post is a multi-product, print and online media company that is known for being the most-widely circulated newspaper within the Washington metropolitan area, and has a large national audience. As a New Accounts Manager, I was responsible for identifying and nurturing relationships with new advertisers that resulted in incremental revenue gains.▪ Identified and qualified all my own leads by developing relationships and influencing prospects that were using our competitors ▪ Created and delivered compelling solution-based sales presentations to prospects through in person meetings and conference calls▪ With a focus on personal revenue targets and building strong client relationships, successfully closed and managed over 80 new accounts Show less



Montesquieu Winery

• United States
• Wine & Spirits
• 1 - 100 Employee

• Office Manager - DC Branch

  • Jun 2005 - Oct 2006

  Based on my proven leadership skills and success record as Office Manager for the LA office, was selected as Office Manager and relocated to Washington, DC to open our 8th office ▪ Hired, trained and mentored 12 new account managers from 2005-2006▪ Conducted and adapted training program to fit the unique needs of each new hire▪ Routinely consulted with leadership team on sales strategies

• Office Manager - Los Angeles Branch

  • Jan 2003 - Jun 2005

  Promoted to Office Manager of the Los Angeles branch where I trained, and mentored an amazing team of account managers, five of whom became the top sales producers in the company.▪ Managed sales and business development efforts for the Los Angeles office and increased business from $1.2 million annually to $4 million annually within 29 months▪ Guided the LA office from a ranking of last in the company to #1▪ Conducted daily morning meetings to provided ongoing sales training and education for my team▪ Created an incentive strategy for recognizing and honoring the efforts of individual team members who reached and pushed past their sales targets• Forecasted quarterly and annual sales targets, and set sales objectives and call metrics for sales team• Regularly met with the president of the company to report on office KPIs and metrics Show less

• Account Manager

  • Oct 2001 - Jan 2003

  Straight out of college I began selling private-label wine, produced under the Montesquieu brand to C-level executives across the United States.▪ Built my own portfolio of over 200 clients, by aggressively making 150+ cold calls a day and successfully maintaining a close ratio of 25% with unqualified accounts ▪ Member of the Montesquieu $100,000 Club from 2002-2003