Experience

CalTV

• United States
• Media Production
• 1 - 100 Employee

• CalTV News Director

  • May 2023 - Present

  - Facilitate weekly department meetings and teach editing, camera, and journalism basics to new members - Oversee general members of the news division and partake in recruitment efforts to expand the department

• CalTV News Reporter

  • Jan 2023 - Present

  - Pitches, produces, and edits 2-3 news packages per semester with special focus on student life and extracurriculars.



The Daily Californian

• United States
• Media Production
• 100 - 200 Employee

• News Reporter

  • Feb 2023 - Present

  - General Assignment reporter producing new content weekly on subjects surrounding campus, student life, and the Berkeley community. - General Assignment reporter producing new content weekly on subjects surrounding campus, student life, and the Berkeley community.



RESTRUCTURED NEWS

• United States
• Real Estate
• 1 - 100 Employee

• Social Media Manager

  • Nov 2022 - Present

  - Manages Instagram, Twitter, and LinkedIn accounts - Posts 8-10 times on LinkedIn, 15 times on Twitter, and 5-6 times on Instagram weekly - Regularly engages with the community on social media to increase brand awareness and executes outreach to similar companies to gain a following on all platforms - Grew Instagram, Twitter, and LinkedIn following by 300+ - Manages Instagram, Twitter, and LinkedIn accounts - Posts 8-10 times on LinkedIn, 15 times on Twitter, and 5-6 times on Instagram weekly - Regularly engages with the community on social media to increase brand awareness and executes outreach to similar companies to gain a following on all platforms - Grew Instagram, Twitter, and LinkedIn following by 300+



Her Campus Media

• United States
• Internet Publishing
• 500 - 600 Employee

• Staff Writer and Marketing Team

  • Aug 2022 - Present

  Publishes articles biweekly geared toward college-age women covering a variety of topics surrounding media, college experience, or personal stories. Also works on the marketing team to plan marketing events, table to promote Her Campus brand deals, and create TikTok's for the UC Berkeley chapter TikTok page and Instagram.

• Marketing Staff- Estee Lauder Partner

  • Apr 2023 - May 2023

  - Partnered with HC X Estee Lauder to enhance brand affinity and spread the word about their latest Nutritious line by hosting a yoga wellness event and collaborating with student organizations on campus - Distributed 1,000 product samples to over 500 students through thoughtfully curated goodie bags and surprise placements in libraries and dorm rooms, ensuring a wide reach on campus - Crafted high-quality Instagram and TikTok content around the new product launch, featuring eye-catching… Show more - Partnered with HC X Estee Lauder to enhance brand affinity and spread the word about their latest Nutritious line by hosting a yoga wellness event and collaborating with student organizations on campus - Distributed 1,000 product samples to over 500 students through thoughtfully curated goodie bags and surprise placements in libraries and dorm rooms, ensuring a wide reach on campus - Crafted high-quality Instagram and TikTok content around the new product launch, featuring eye-catching product visuals, event highlights, and engaging review videos, resulting in 100+ impressions

• Marketing Staff- Bumble Partner

  • Mar 2023 - May 2023

  - Collaborated with HC X Bumble to jointly promote Bumble's three platforms - Bumble Date, Bumble BFF, and Bumble Bizz - along with the @hcberkeley Instagram account, enhancing collaborative brand growth - Facilitated an engaging on-campus flower-making booth, drawing over 300 attendees through strategic placement in a high-traffic area and targeted pre-event social media promotions - Achieved 25+ new Bumble users and 30+ @hcberkeley Instagram followers by offering custom flower bouquets,… Show more - Collaborated with HC X Bumble to jointly promote Bumble's three platforms - Bumble Date, Bumble BFF, and Bumble Bizz - along with the @hcberkeley Instagram account, enhancing collaborative brand growth - Facilitated an engaging on-campus flower-making booth, drawing over 300 attendees through strategic placement in a high-traffic area and targeted pre-event social media promotions - Achieved 25+ new Bumble users and 30+ @hcberkeley Instagram followers by offering custom flower bouquets, significantly contributing to the overall success of the cooperative marketing campaign

• Marketing Staff- Fenty Beauty Partner

  • Feb 2023 - May 2023

  - Partnered with HC X Fenty Beauty to generate buzz around Hella Thicc Volumizing Mascara, distributing 200 product samples among UC Berkeley students by collaborating with various campus organizations - Produced tailored video content highlighting the mascara's volume enhancement and striking before-and-after lash transformations, utilizing targeted hashtags and royalty-free music for optimal engagement - The campaign's success yielded over 70 user-generated videos, gained 20k+ views… Show more - Partnered with HC X Fenty Beauty to generate buzz around Hella Thicc Volumizing Mascara, distributing 200 product samples among UC Berkeley students by collaborating with various campus organizations - Produced tailored video content highlighting the mascara's volume enhancement and striking before-and-after lash transformations, utilizing targeted hashtags and royalty-free music for optimal engagement - The campaign's success yielded over 70 user-generated videos, gained 20k+ views, and contributed to significant growth in @hcberkeley TikTok followers by 100.

• Marketing Staff- SunBum Partner

  • Jan 2023 - May 2023

  - Partnered with HC x Sun Bum to distribute 800 product samples using innovative marketing tactics such as on-campus tabling, interactive spin-the-wheel games, and partnering with Zeta Tau Alpha sorority - Enhanced brand visibility on Instagram and TikTok by reaching 250+ accounts, achieving 600+ content interactions, and increasing social media engagement by 5% within 48 hours - Utilized targeted hashtags and royalty-free music in TikTok and Instagram content to strengthen brand affinity… Show more - Partnered with HC x Sun Bum to distribute 800 product samples using innovative marketing tactics such as on-campus tabling, interactive spin-the-wheel games, and partnering with Zeta Tau Alpha sorority - Enhanced brand visibility on Instagram and TikTok by reaching 250+ accounts, achieving 600+ content interactions, and increasing social media engagement by 5% within 48 hours - Utilized targeted hashtags and royalty-free music in TikTok and Instagram content to strengthen brand affinity and foster a positive campus presence



Orangetheory Fitness

• Falls Church, Virginia, United States

• Sales Associate

  • Jun 2022 - Aug 2022

  - Greeted every customer upon their entrance to the facility and checked them into classes - Made 50+ calls a shift to reach out to members, potential new members, and others who may be interested in taking classes - Grew membership base by 18% - Managed Falls Church-Idylwood Instagram and took photos of members after classes, for milestones, or birthdays. - Greeted every customer upon their entrance to the facility and checked them into classes - Made 50+ calls a shift to reach out to members, potential new members, and others who may be interested in taking classes - Grew membership base by 18% - Managed Falls Church-Idylwood Instagram and took photos of members after classes, for milestones, or birthdays.



The Cappies

• United States
• Artists and Writers
• 1 - 100 Employee

• Lead Cappies Critic

  • Sep 2020 - May 2021

  -Managed Langley High School’s Cappies team of 20+ as the Lead Critic -Recruited new members and grew the organization by 10+ members -Hosted team meetings and training sessions for new members weekly -Organized productions the team attended and maintained contact with heads of each theatre department -Expanded team by increasing social media outreach and reviewing applications -Assisted in the article editing process of 30+ reviews

• Cappies Critic

  • Sep 2019 - Sep 2020

  -Wrote reviews for local high school theatre productions -Executed quick turn-around times with writing, editing, and publishing reviews -5 published reviews in local newspapers and news sites



Saxon Scope

• McLean, Virginia, United States

• Writer and Editor

  • Sep 2017 - May 2021

  Wrote and edited articles for high school magazine Drafted and designed each issue with production team Managed social media account Public outreach to spread each issue Wrote and edited articles for high school magazine Drafted and designed each issue with production team Managed social media account Public outreach to spread each issue