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Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Senior Partner
      • Jul 2022 - Present

    • Partner
      • Sep 2018 - Sep 2022

      Simpactful is more than a CPG/Retail Consulting Firm. We are a network of the industry experts who have come together after recently leading, innovating, and making our own impact at top corporations. As a powerful team, we offer experience with depth and breadth across many consumer product business functions and all leading and emerging retailers and channels. Specializing in areas like Commercial Strategy (Where to Play/How to Win), Revenue Management, Organizational Development, Omni Channel/Seamless Shopping, Shopper and Consumer Insights, Simpactful Shopper Driven Growth, and more. We offer solutions that are fresh, relevant and proven. Simpactful. Proven Connected Results.Please contact Simpactful at www.simpactful.com - contact@simpactful.com, or contact me directly at Mcshanelh@gmail.com

    • President
      • Jan 2017 - Sep 2022

    • 1 - 100 Employee
    • Senior Director, NA Physical Distribution
      • Sep 2011 - Dec 2016

      Led commercial innovation on Warehousing contracts across NA to drive improved 3PL accountability and performance. Led implementation and testing plan for installation of new JDA Warehouse Management system for NA to include improved “interleaving” capability, crossdocking and Automated Guided Vehicle (AGV)capability. Developed pilot and learning plan for AGV expansion across network. Led development and implementation of shipping direct from producing plants which delivered over $8MM in transportation and labor savings. Led break-through transportation sourcing strategy for P&G Customer Responsive Network Redesign which resulted in record on-time delivery performance, +14% improvement in Interplant on time and CPU utilization up +8% for 6 Mixing Centers across USA, (5 Greenfield sites) and enabled the shut-down of three Regional Distribution sites. Led DC Standard work project across 20 sites which delivered 10% DC Productivity improvement and an 8% improvement in shipped on time. Led transition to “service as measured by the Customer” which minimized retailer fines by delivering on-time improvements at key customers.

    • Supply Network Operations, Senior Director
      • May 2008 - Sep 2011

      Senior Director, Grocery Channel Retail Supply. Led supply chain and retail operations team to deliver best in class customer service results (DC Service Level, Retail In-Stocks, and DC & Store inventory) and over $100 M supply driven sales per year for three consecutive years in P&G’s ~$7.5B NA Grocery Channel. Led significant improvements in New Initiative speed to shelf delivering a 127 index versus Fair Share on Gold/Silver launches for the channel. Worked with Senior executives across all top grocery customers to develop and implement win/win supply chain strategies on each Joint Business Plan including expansion of direct store delivery, increasing shelf in-stock, reducing inventory and increasing share of display.

Education

  • Purdue University
    BSE, Genetic Engineering
    1982 - 1986

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