Senior Manager of Marketing & Enrollment

• Feb 2020 - Present

- Successfully manage the marketing efforts for 11 schools, 10 Montessori School Locations & a grades 1-12 International Baccalaureate World School, resulting in increased enrollment and brand recognition & promotion from Brand Marketing Manager - Develop and execute comprehensive marketing strategies, including digital campaigns, social media marketing, and traditional advertising -Collaborate with school administration and faculty to identify target audiences and develop messaging that resonated with prospective students and parents -Analyze data and metrics to assess the effectiveness of marketing campaigns and make data-driven decisions Hire & manage a team of marketing professionals and coordinated with outside vendors to execute marketing initiatives -Lead the creation and design of marketing materials, including brochures, websites, and email campaigns -Organize and promote events, such as open houses and information sessions, to generate leads and engage with the community -Develop and maintain budget for marketing activities, ensuring cost-effective and efficient use of resources. -Utilize WordPress to build & manage external website content for 2 websites, including full scale website & content redesign -Implement 2 CRM systems to build prospect base Write, design, and distribute monthly marketing newsletters through MailChimp to audience of 8,000+ Show less

Senior Manager of Marketing & Enrollment

• Feb 2020 - Present