Lindsay Masters
Copywriter at Marco Polo- Claim this Profile
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Bio
Experience
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Marco Polo
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Copywriter
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Feb 2022 - Present
Telling the story of how Marco Polo helps people feel close. Telling the story of how Marco Polo helps people feel close.
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LLM Communications
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Bainbridge Island, WA
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Owner
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Jan 2019 - Present
Writing, editing, and communications services. Writing, editing, and communications services.
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Grace Episcopal Church
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Bainbridge Island, WA
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Communications Director
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Jul 2018 - Aug 2019
• Managed, created, and oversaw the distribution of electronic communications. • Maintained the gracehere.org website; led and implemented a website audit and redesign. • Developed a social media plan, increasing engagement, interest, and reach. • Managed, created, and oversaw the distribution of electronic communications. • Maintained the gracehere.org website; led and implemented a website audit and redesign. • Developed a social media plan, increasing engagement, interest, and reach.
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Executive Director
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Jul 2015 - Jul 2018
• Managed operational, administrative, and human resource responsibilities for Bainbridge Island's oldest nonprofit art gallery, streamlining processes and increasing efficiencies.• Secured $350K in fundraising, attributed to grant-writing, semi-annual appeals, the membership program, donor stewardship, and the annual auction.• Researched and applied to grants, resulting in $62K in revenue.• Directed cross-functional teams to ensure excellence in artist representation, outreach offerings, and the visitor experience, resulting in positive client feedback, increased event attendance, and additional memberships.• Continued an instrumental role pertaining to social media and e-news distribution growth, recognizing a 43% list increase over five years and a 45% Facebook follower increase.• Spearheaded a major rebranding effort in 2018, launching a new face and a revitalized mission to secure longevity and relevance in an increasingly competitive landscape.
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Publicist
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Jan 2013 - Jun 2015
• Oversaw the distribution of all printed and electronic publicity including social content, press releases, print mailings, quarterly newsletters, and artist profiles, building a strong online presence and more robust distribution list.• Developed written fundraising materials including grant applications, sponsorship solicitations, membership materials, semi-annual appeals, annual reports, and event collateral.• Built, maintained, and created content for bacart.org, overseeing a complete redesign.• Launched and managed social media campaigns, including educational campaigns, promotional posts, and event information.• Supported gallery operations by troubleshooting technical and software issues, producing internal process documents, and maintaining the image gallery.
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Arts & Humanities Bainbridge
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Bainbridge Island, WA
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Communications Manager
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Aug 2010 - Dec 2012
• Wrote, edited, and oversaw the production of Currents, the local quarterly arts and humanities magazine. • Developed press releases, feature articles, brochures, e-news, website copy, appeal letters, and other promotional and development-related content. • Coordinated public programs and events to increase community outreach and generate additional patrons. • Wrote, edited, and oversaw the production of Currents, the local quarterly arts and humanities magazine. • Developed press releases, feature articles, brochures, e-news, website copy, appeal letters, and other promotional and development-related content. • Coordinated public programs and events to increase community outreach and generate additional patrons.
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LFL Communications
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Bainbridge Island, WA
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Owner
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Jan 2004 - Jul 2012
• Wrote and edited content for business groups, nonprofits, and consumers, including software how-tos, Web-based training, product feature articles, internal style guides, best-practice writeups, and packaging copy. • Ensured project deliverables met or exceeded high quality expectations for clients, including Microsoft Office, Artefact, Creatrix Media, HL2, Breeze Design, Sound Publishing, ReadySetAuction, and Kids Discovery Museum. • Wrote and edited content for business groups, nonprofits, and consumers, including software how-tos, Web-based training, product feature articles, internal style guides, best-practice writeups, and packaging copy. • Ensured project deliverables met or exceeded high quality expectations for clients, including Microsoft Office, Artefact, Creatrix Media, HL2, Breeze Design, Sound Publishing, ReadySetAuction, and Kids Discovery Museum.
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Bainbridge Island Review
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Bainbridge Island, WA
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Staff Writer
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Mar 2007 - Oct 2009
• Reported and wrote arts, business, and human-interest stories for the established community newspaper, encouraging readership and engagement. • Managed, edited, and laid out the arts, events, and family news sections. • Reported and wrote arts, business, and human-interest stories for the established community newspaper, encouraging readership and engagement. • Managed, edited, and laid out the arts, events, and family news sections.
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S&T Consulting/S&T OnSite
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Seattle, WA
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Writer
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Oct 2002 - Jan 2004
• Researched and wrote feature articles about hardware and broadband networking products for microsoft.com, striving to demystify technical concepts and functionality. • Researched and wrote feature articles about hardware and broadband networking products for microsoft.com, striving to demystify technical concepts and functionality.
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User Assistance Manager
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2001 - 2002
• Led the Outlook and PowerPoint User Assistance groups, managing and prioritizing project schedules and supervising employee performance.• Instrumental in ensuring that teams developed complete documentation plans, created compelling and consistent product documentation, and delivered content on time through training, coaching, and implementation of best practices.
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Writer and Editor
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1995 - 2001
• Researched, developed, and wrote software how-tos in a variety of formats for various channels including online help, Web-based feature articles, and printed how-tos. • Collaborated cross-functionally with subject matter experts throughout the project lifecycle, resulting in comprehensive customer-facing information.• Edited content, from developmental edit to copy edit to proofreading, to ensure clarity, completeness, and a successful customer experience. • Collaborated with writers to maximize clarity and stylistic integrity. • Established standards for tone, editorial quality, and audience appropriateness.
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Education
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Dartmouth College
B.A, English Literature