Experience

Cazarin Interactive

• United States
• Advertising Services
• 1 - 100 Employee

• Client Development Director

  • Jun 2021 - Present

  • Lead introductory meetings with prospects to qualify opportunities, understand their current situation, identify pain points, define business drivers and uncover marketing needs to recommend the best solutions. • Effectively researches prospects’ organizations, industries, and competition to better understand the competitive landscape, identify growth opportunities and connect the needs of the prospect with services we provide. • Delivers compelling and thought-provoking presentations to prospects that present our research insights, highlight our key differentiators, and present our service offerings for a dual beneficial partnership. • Creates, presents, and executes contracts in a consultative manner with tailored solutions based on prospects’ needs. • Manages the sales strategy, which includes management of our CRM system, optimization of touch points within our sales funnel and coordinating sales operations to meet sales goals. Show less



Pappas Davis Real Estate

• Partner/Broker and Marketing Manager

  • Jul 2012 - Jun 2021

  • Utilized social media and online platforms to deliver targeted messages to potential buyers • Designed marketing collateral for clients and the firm for integrated marketing campaigns • Created and implemented marketing strategies for high-end clients that differentiated their properties • Managed deadlines and third-party relationships throughout the real estate transactions • Created and managed real estate transaction documents and contracts • Designed marketing collateral for clients and the firm • Partnered with high-end clients to develop customized marketing strategies for selling their properties Show less



CSK Strategic Marketing Group

• Integrated Marketing Manager

  • Mar 2011 - Mar 2012

  • Developed, organized and managed fully integrated marketing campaigns across internal and external channels that reinforced the brand purpose and mission of the organization • Facilitated communication and managed project deliverables with the creative, strategy and management teams to ensure the project is delivered on time, on budget and within scope • Provided innovative solutions to clients based on an intersection of business, brand and marketing strategy • Created comprehensive communication and marketing strategies based on in-depth research and analysis • Designed and lead brand roll-in training for executive leaders and management teams • Partnered with executive level management to develop proposals, manage marketing events and create marketing plans with the purpose of increasing partnerships for CSK • Reviewed and refined internal processes to establish the highest efficiency • Worked closely with designers and web developers on website design and content • Tested web applications and websites to ensure all elements were easy to navigate with a positive user experience Show less



Harland Clarke

• India
• Hospitals and Health Care

• Client Manager

  • Apr 2010 - Mar 2011

  • Partnered with the Demand Generation team on quality control testing and analysis to further optimize email campaigns • Developed, managed, and optimized ongoing email and tele-channel programs with social media elements • Managed national and international multi-touch, multi-channel demand generation campaigns including the creation of lead scoring models, tracking response rates, and optimizing each step within the lead generation model • Mapped, optimized, and managed the various lead/sale tracks for demand generation clients • Assisted with the integration of Salesforce with Eloqua for our lead generation clients • Provided creative direction and strategic recommendations to executive level management that grew client relationships Show less



Marzan Interactive

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Project Manager/Business Analyst

  • Jul 2008 - Sep 2010

  • Communicated and managed project status updates to upper-level management, task owners and the full project team • Managed client relationships to define web strategy and web design • Provided ongoing project analysis, identified and resolved project constraints and issues • Created in-depth roll-out plans and maintained technical training documentation • Edited and organized web content • Analyzed clients’ business structure and processes to provide strategic resolutions for client challenges • Developed financial viability analysis and competitive analysis • Conducted UX competitive analyses and product research to assist UX designers with wireframe creation, design direction and application layouts • Partnered with UX designers and web developers to incorporate key design and functionality elements for optimal user experiences Show less



Marketing Architects

• United States
• Advertising Services
• 100 - 200 Employee

• Account Manager

  • Mar 2005 - Jul 2008

  • Analyzed campaign results and collaborated with cross-departmental teams to develop enhanced innovative strategies • Identified key opportunities for P&L and campaign optimization, which translated into client retention and revenue growth for the client and Marketing Architects • Facilitated communication between developers, executive team members and project lead as main Project Manager • Tested new applications to troubleshoot issues prior to implementation • Created testing documentation, test plans and roll-out plans for patent-pending order fulfillment applications • Trained and mentored team members as they transitioned into their respective roles and executive members on newly deployed company-wide software applications and enhancements • Managed an average of 14 concurrent advertiser relationships, which together comprised over $1 million in monthly advertising budgets • Partnered with UX designers and programmers to define key design elements, troubleshoot design and user experience issues, and manage the UX testing process • Tracked task and overall project performance via Concerto Show less



Bandana Chiropractic and Wellnes Center

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Director of Marketing and Public Relations

  • Jul 2003 - Mar 2005

  • Attained new clients for the clinic by identifying, targeting, and educating prospective patients • Increased company recognition by organizing community lectures, workshops, local marketing events and trade shows • Evaluated the effectiveness of events and print advertisements for future optimization • Coordinated events and managed volunteer staff • Attained new clients for the clinic by identifying, targeting, and educating prospective patients • Increased company recognition by organizing community lectures, workshops, local marketing events and trade shows • Evaluated the effectiveness of events and print advertisements for future optimization • Coordinated events and managed volunteer staff