Experience

GoNoodle
• United States
• Entertainment Providers
• 1 - 100 Employee
• Director of Content Partnerships

  • Aug 2022 - Present

Children's Healthcare of Atlanta
• United States
• Hospitals and Health Care
• 200 - 300 Employee
• Marketing Manager, Creative Content & Media Strategy

  • Apr 2021 - Aug 2022


WarnerMedia (formerly Turner)

• Director/Senior Manager, Portfolio Content Partnerships

  • Jan 2016 - Nov 2020

  Served as an expert and thought leader on client strategy across the WarnerMedia Advertising Sales News, Entertainment and Emerging Consumers portfolio with a focus on the Advocacy/CSR and Dining/QSR categories. • Collaborated with sales, editorial teams, research groups and in-house branded content studios to translate client goals into a cohesive media strategy, including insights, budget allocation, KPIs and creative concepts.• Drove core and incremental revenue across digital, linear and social channels through consultative selling and custom branded content solutions for a diverse group of client and agency partners across the Southeast.• Crafted and negotiated high-profile creative partnerships including Orangetheory Fitness & TBS’s “International Women’s Day,” Pilot Pen & Cartoon Network’s “Stop Bullying, Speak Up,” Wendy’s & Adult Swim’s “Rick & Morty,” and SERVPRO & CNN’s “Stories of the Storm.”• Served the larger organization by sitting on the WarnerMedia Women’s Programming Board and spearheading the first Returnship program in 2019. Show less

• Senior Manager/Manager, CNN Digital Content Solutions

  • Jan 2012 - Jan 2016

  Worked at CNN Worldwide Headquarters as the liaison between CNN/HLN Editorial teams and the entire CNN Digital Advertising Salesforce, creating custom content-led ad sales solutions to benefit both the client and the news organization, resulting in year-over-year growth for the division. • Proactively collaborated with editorial teams to develop content opportunities based on marketplace feedback.• Executed over 50 unique sponsorships each year, including CNN’s first branded content partnership, the 2012 Presidential Election and the 2015 CNN Digital Relaunch.• Supervised direct reports and mentored junior team members, coaching on workflow, communication collateral and career development. Show less

• Account Executive/Associate Account Executive, CNN Digital

  • Sep 2008 - Jan 2012

  Developed a $10 million CNN Digital Midwest ad sales territory with a focus on the Automotive category, forging strong and trusted client relationships. • Analyzed client needs and shared learnings with all WarnerMedia division partners to pitch integrated business and maximize revenue opportunities. • Consistently exceeded goals by selling through new CNN Digital sponsorships and products, including selling the largest single-day portfolio-wide Netblock takeover in company history.• Received the CNN Impact Award for Creative Sales Efforts (3Q 2010) Show less

• Sales Planner, CNN Digital Advertising Sales

  • Jan 2006 - Sep 2008

  Supported three Account Executives and actively participated in all aspects of the sales process, including research, proposal, presentation, negotiation, stewardship and post analysis. • Served as the primary digital research contact for the Detroit office and kept team members informed of all updates affecting business.• Prospected new business through researching advertisers and agencies, networking at market events and preparing client profiles. • Received the CNN Impact Award for New Business Development (4Q 2007) Show less



Doner

• United States
• Advertising Services
• 300 - 400 Employee

• Media Planner

  • Aug 2004 - Jan 2006

  Created, executed and managed multi-media advertising plans for a diverse group of brands including The UPS Store, Public Storage, Eureka, Helzberg Diamonds, Sherwin Williams and Lexmark. Created, executed and managed multi-media advertising plans for a diverse group of brands including The UPS Store, Public Storage, Eureka, Helzberg Diamonds, Sherwin Williams and Lexmark.



Petry Television

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Sales Coordinator

  • Oct 2003 - Aug 2004

  Served as a liaison for negotiations between local TV stations and advertising agencies, managing over 50 spot television accounts while assisting in the development of new business. Served as a liaison for negotiations between local TV stations and advertising agencies, managing over 50 spot television accounts while assisting in the development of new business.