Lindsay Gingras
Communications & Marketing Advisor at Mosaic Primary Care Network- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Google AdWords Fundamentals
-Apr, 2018- Nov, 2024 -
Google Analytics for Beginners
-Mar, 2018- Nov, 2024
Experience
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Mosaic Primary Care Network
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Canada
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Hospitals and Health Care
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1 - 100 Employee
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Communications & Marketing Advisor
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Oct 2018 - Present
Accountable for internal and external communications and marketing, social media strategy and implementation, graphic design, public relations and website maintenance • Executes long-term communications and marketing strategy • Manages and maintains social media and digital strategy including current platforms, search engine optimization, and search engine marketing • Creates, develops, and designs innovative marketing materials through a variety of channels - brochures, posters, presentations, templates, etc. • Responsible for staff monthly newsletter and other forms of internal communication • Manages marketing materials inventory, distribution and coordination of materials to various sites • Responsible for website in its entirety - content creation, design updates, and maintenance Show less
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Mount Royal University
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Canada
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Higher Education
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700 & Above Employee
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Sports Information & Communications Specialist
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Sep 2017 - Oct 2018
Accountable for communications, management and development of student staff, social media strategy, website maintenance, game day event coordination and all webcasting and video coordination • Work closely with marketing staff to develop cohesive strategies that include social media via Twitter, Facebook, Instagram, etc. • Cover a multitude of events, writing recaps, previews, press releases, speeches and other written pieces pertaining to department’s events • Responsible for hiring, training, scheduling and managing staff of 50+ students for game day events • Oversee $150k+ staffing and operational budget for all sports information and game day operations • Responsible for website in its entirety - content creation, design updates, and maintenance Show less
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University of Calgary
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Canada
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Higher Education
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700 & Above Employee
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Multimedia & Communications Specialist
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Jan 2013 - Sep 2017
Accountable for communications, management of student staff, social media strategy, brand awareness, photography and video coordination • Cover a multitude of events, writing recaps, previews, press releases, speeches and other written pieces pertaining to department’s events and sports • Work closely with marketing staff to develop cohesive strategies that include social media via Twitter, Facebook, Instagram, Snapchat, etc. • Responsible for creating publications such as weekly game-day and awards programs and national media kits through the use of Adobe InDesign • Designed and directed creative marketing pieces for events such as conference and national championships, weekly engagement pieces and design work for social media through the use of Adobe Photoshop • Responsible for hiring, training, scheduling and managing staff of 15+ students for game day events • Created video highlight packages of games and promotional videos for events and sports programs • Responsible for all photography services including art direction at photo shoots, archiving, managing talent, etc. Show less
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McMaster University
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Canada
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Higher Education
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700 & Above Employee
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Marketing Communications Coordinator
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Jan 2011 - Jan 2013
Accountable for communications, website management and program development • Created publications such as the Athletic Awards Program, national media kits and game-day programs for various sports through the use of Adobe InDesign • Wrote game recaps on a consistent basis for numerous sports • Was responsible for videography and updated video recaps for various sports • Was in constant contact with leagues requiring information, photos, statistics and data • Assisted in launching the new McMaster Athletics website, including the design process and the transfer of information from the previous website Show less
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Ontario University Athletics
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Hamilton, ON
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Communications Assistant
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Sep 2010 - Apr 2011
Accountable for communications and website management • Wrote articles on a consistent basis for various sports and handled press releases • Dealt with statistical information for website and updated throughout contract • Created a number of publications including championship programs and media guides • Managed numerous sporting events and press conferences Accountable for communications and website management • Wrote articles on a consistent basis for various sports and handled press releases • Dealt with statistical information for website and updated throughout contract • Created a number of publications including championship programs and media guides • Managed numerous sporting events and press conferences
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CNIB
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Canada
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Non-profit Organizations
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400 - 500 Employee
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Marketing Communications Assistant
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Jul 2010 - Aug 2010
Accountable for organizing and marketing a national fundraising event • Contacted donors to sell tickets for the event • Prepared and sent out communication regarding the event • Set up and coordination of the venue • Aided with the development of marketing strategies for several events Accountable for organizing and marketing a national fundraising event • Contacted donors to sell tickets for the event • Prepared and sent out communication regarding the event • Set up and coordination of the venue • Aided with the development of marketing strategies for several events
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Rogers Sportsnet
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Toronto, ON
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Journalist (Internship)
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Sep 2009 - Dec 2009
Worked in multiple roles, leveraging journalism program skills • Prepared highlight clips for Rogers Sportsnet TV • Prepared scripts for on-air hosts • Prepared teases, cut roll-ins, working closely with producers of Hockeycentral • Attended story meetings, pitched story ideas • Used Q-series software Worked in multiple roles, leveraging journalism program skills • Prepared highlight clips for Rogers Sportsnet TV • Prepared scripts for on-air hosts • Prepared teases, cut roll-ins, working closely with producers of Hockeycentral • Attended story meetings, pitched story ideas • Used Q-series software
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Education
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2006 - 2010
Ryerson University
Journalism, Broadcast Journalism -
2018 - 2018
Mount Royal University
Digital Communications Certificate -
2016 - 2019
University of Calgary
Graphic Design Certificate
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