Growth Marketing Manager

• Jun 2022 - Present

Sr. Manager - Acquisition Marketing

• Apr 2022 - May 2022

Digital Marketing Manager

• Jun 2021 - Apr 2022

Oversees Paid Media activities for our direct to consumer business. Owns, develops and executes growth strategies for Paid Media channels including Paid Social, Paid Search, Shopping, Display, YouTube, Native and Amazon. Analyzes and monitors channel performance to understand effectiveness and react to changes in CPA, ROAS, and other channel metrics. Tests and scales new digital channels for media mix growth and diversification.Works with site, organic and creative teams to deliver a cohesive consumer experience. Develops strategy and deploys email and SMS marketing campaigns. Show less

Marketing Specialist

• Nov 2020 - May 2021

Paid Media Specialist

• May 2020 - Oct 2020

Management of Paid Social, Paid Search and Omni-Channel clients Strategy development for service expansion, channel expansion and cross-channel optimizationImplementation of various forms of testing for account optimizationRecurring client communication and management

Paid Media Coordinator

• Aug 2019 - May 2020

Management of multiple accounts across various verticalsDevelopment and execution of Paid Search, YouTube, Display and Paid Social campaignsImplementation and creation of messaging through copy writingAnalysis of optimizations possibilities across multiple platforms for improved client performanceRecurring client reporting of account performance Utilization of bidding, testing and optimization tools to increase ad spend efficiency

Denstu Aegis Network Summer Intern

• Jun 2018 - Aug 2018

Researched integration possibilities between the Digital and Out of Home mediums for overlapping clients between iProspect and Posterscope specifically for Jack in the Box. Created and edited Proof of Performance Decks for Adidas, Disney, Peet’s Coffee, Jack in the Box, Caviar and Metromile campaigns. Communicated with vendors to gain necessary information and products. Created and presented research for out of the box Out of Home campaign ideas. Researched integration possibilities between the Digital and Out of Home mediums for overlapping clients between iProspect and Posterscope specifically for Jack in the Box. Created and edited Proof of Performance Decks for Adidas, Disney, Peet’s Coffee, Jack in the Box, Caviar and Metromile campaigns. Communicated with vendors to gain necessary information and products. Created and presented research for out of the box Out of Home campaign ideas.

Intern

• Jun 2017 - Aug 2017

I participated in an internship program at Ad Results Media that consists of three fields of marketing and advertising; Paid Social Advertising, Paid Search Advertising and Broadcast Advertising. Within the Paid Social Advertising component of my internship I worked with and learned about Google Adwords in which I was taught the proper structure of a Google Adwords campaign and best practices for Paid Search Google text ads. I also worked with Keyword Planner within Google Adwords and assisted in the research for keywords for new campaigns for clients. I also audited accounts and assisted with accounts with the use of Google Adwords Editor. During the Paid Social Advertising component of the internship, I worked with and learned about Facebook Planner as well as Facebook and Instagram ads including best practices and creative avenues. I was able to aid in the creation of ads for clients and track their performance. For the Broadcast Advertising component of my internship, I assisted in the research of new podcasts for potential new advertising placements for clients. Show less

Intern

• May 2016 - Aug 2016

I was selected for a summer internship with The Wermers Companies, a national multifamily development company that has built and/or developed over 40,000 apartment units. During this internship I completed competitive market research of similar multifamily development projects. I also completed cost/benefit analysis for projects. My internship also included working on common area amenity design and selection as well as communications and data management. I was selected for a summer internship with The Wermers Companies, a national multifamily development company that has built and/or developed over 40,000 apartment units. During this internship I completed competitive market research of similar multifamily development projects. I also completed cost/benefit analysis for projects. My internship also included working on common area amenity design and selection as well as communications and data management.

Campus Wingman

• Aug 2015 - Dec 2015

I worked as a part-time campus wingman for the men's apparel company johnnie-O. This position of campus wingman is equivalent to being a brand ambassador. During this time I worked to promote the brand, johnnie-O at Chapman University. I promoted the brand through giveaways as well as by managing a Chapman University johnnie-O specific Instagram account and other social media. I worked as a part-time campus wingman for the men's apparel company johnnie-O. This position of campus wingman is equivalent to being a brand ambassador. During this time I worked to promote the brand, johnnie-O at Chapman University. I promoted the brand through giveaways as well as by managing a Chapman University johnnie-O specific Instagram account and other social media.