Experience

EveryPlate

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Senior Manager, Reactivations

  • Jan 2022 - Present

• CRM Growth Manager

  • Jan 2020 - Jan 2022


CBS Interactive
• United States
• Online Audio and Video Media
• 700 & Above Employee
• Associate Marketing Manager, Customer Retention, CBS All Access

  • Dec 2018 - Dec 2019


American Express

• United States
• Financial Services
• 700 & Above Employee

• Senior Analyst, Customer Loyalty Marketing

  • May 2018 - Dec 2018

• Analyst, Digital Acqusition

  • Nov 2016 - May 2018

  · Support and execute upon the prospect site content marketing strategy and road map with the goal of increasing the number of new accounts, billed business acquired and improving conversion· Work with external vendors and internal partners to develop and build homepage acquisition creatives for amex.com and track all campaign performance · Manage end to end execution for all LTO's, benefit updates and new product launches · Monitor and report on key acquisition metrics· Support channel forecasting and budget activities



Gothamist.com

• Technology, Information and Internet
• 1 - 100 Employee

• Marketing/Partnerships Manager

  • Jun 2016 - Nov 2016

  • Develop media partnerships and create innovative sweepstakes campaigns with other brands, companies, and publishers that help to increase Gothamist traffic, subscriber list size and social media following,• Plan and manage all sweepstakes campaigns and media partnerships from start to finish, • Report, track and analyze campaign performance to identify opportunities to increase the number of entries, visits, open rate and click through rate in email,• Identify and reach out to new potential partners in efforts to boost Gothamist subscriber base and brand awareness,• Sort and upload all new email addresses collected from partnership efforts into MailChimp,• Assist with putting together e-blasts and social media posts when needed,• Construct the Gothamist Weekly Digest, a food newsletter that goes out every Friday to Gothamist subscribers.

• Sales & Marketing Assistant

  • Sep 2015 - Jun 2016

  • Work closely with Account Executives on digital advertising campaigns,• Serve as a liaison between in-house and client facing needs,• Provide clients with spec sheets and screenshots of live campaigns,• Assist the Account Executives in daily ad hoc tasks, • Ensure all creative assets are received and trafficked properly



A&E Television

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Sales Service Representative

  • Apr 2014 - Sep 2015

  • Assist the Account Executive in their efforts to maximize advertising revenue, • Input new orders, revisions, and cancellations into Gabriel in a timely manner, • Provide our clients with excellent customer service that guarantees their campaigns run smoothly, • Pull and send Pre/Post Log reports to clients on a daily basis, • Work with the traffic team to ensure that the correct commercial spots are airing, • Act as a Standards & Practices liaison to determine which commercial spots are acceptable to run across our networks, • Work with the finance team to confirm that new agencies have open credit terms.



Aeropostale

• United States
• Retail
• 700 & Above Employee

• Allocator

  • Jul 2013 - Apr 2014

  • Provide crucial support to the Merchandising Team by analyzing sales trends, monitoring deliveries and maintaining inventory levels, • Allocate my departments’ product range to ensure there is enough stock to satisfy customer demand while safeguarding against a surplus, • Distribute inventory effectively across stores in order to meet and exceed sales goals, • Run sales to stock report to identify and react to any stock imbalances. • Provide crucial support to the Merchandising Team by analyzing sales trends, monitoring deliveries and maintaining inventory levels, • Allocate my departments’ product range to ensure there is enough stock to satisfy customer demand while safeguarding against a surplus, • Distribute inventory effectively across stores in order to meet and exceed sales goals, • Run sales to stock report to identify and react to any stock imbalances.