Lindsay Favergeat
Freelance Marketing at Freelance Promotions, Marketing and Public Relations- Claim this Profile
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Bio
Experience
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Freelance Marketing
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Jun 2015 - Present
CAMPING LES SABLONS – Five-star family resort (Portiragnes-Plage)• July 2015 to September 2015, May 2017 to September 2017, and April 2018 to September 2018: Cocktail and Bar Promotions Specialist • April 2016 to September 2016: Events Office Manager o Assisted in event and activity planning, promotion, and execution o Managed boutique sales, inventory, and POS materials o Promoted onsite and regional activities to an international clientele in 3 languages
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Freelancer - Promotional Marketing
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Nov 2014 - Jun 2015
o Represented various beauty, makeup, fashion, food, liquor, and lifestyle brands during promotional events and tradeshows
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Marketing & Communications Manager
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Apr 2014 - Oct 2014
o Planned, managed, and executed the sales and marketing activities calendar for each retailer o Created and executed a Pop Up Shop in NYC and Chicago to launch Christian Siriano’s fragrance o Created and managed the website and social media platforms for Christian Siriano Fragrances o Assisted with trainings, POSM, and other support materials for the launch of Brioni fragrance
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Marketing Coordinator
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Oct 2011 - Apr 2014
• Managed budget, execution and reporting of all retail, wholesale, and institutional events• Coordinated all internal and external sales training initiatives • Managed budget and execution of all retail and wholesale advertising • Managed creation and implementation of visual merchandising concepts in all POS and events• Responsible for ordering, managing and distributing all trade marketing and ancillary materials
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Marketing Development Intern
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Sep 2010 - Jun 2011
• Playboy Fragrances is now the 2nd largest and fastest growing house at Coty Beauty • Assisted with concept development, mood videos and packaging for new male & female fragrances and ancillaries • Tracked the launch of new products with markets (sales results, pricing strategies, media plans) • Managed Christmas designs, artworks and approvals across 80+ global SKU's and multiple categories • Created male and female gifts (GWP's) for Christmas and promotions • Analyzed… • Playboy Fragrances is now the 2nd largest and fastest growing house at Coty Beauty • Assisted with concept development, mood videos and packaging for new male & female fragrances and ancillaries • Tracked the launch of new products with markets (sales results, pricing strategies, media plans) • Managed Christmas designs, artworks and approvals across 80+ global SKU's and multiple categories • Created male and female gifts (GWP's) for Christmas and promotions • Analyzed competitive market data and category trends • Assisted in the copy and creative development for redesign of www.playboyfragrances.com (17 languages) • Key brand contact for every Coty subsidiary and brand vendors Show more Show less
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Marketing Intern
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Jun 2010 - Aug 2010
• Assisted in creating a targeted marketing direct mail program with American Express • Tracked promotional budget for joint marketing program with UNICEF• Analyzed market data to prepare competitive peer analysis presentation for the Board• Coordination of promotional events in retail stores• Researched charitable organizations for promotional partnerships with Montblanc
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Marketing Intern
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May 2009 - Aug 2009
• Assisted in creating a targeted marketing direct mail program with American Express • Tracked promotional budget for joint marketing program with UNICEF• Analyzed market data to prepare competitive peer analysis presentation for the Board• Coordination of promotional events in retail stores• Researched charitable organizations for promotional partnerships with Montblanc
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PR Intern
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Jul 2008 - Aug 2008
• Collaborated with public relations teams to develop and pitch print media to clients• Created press releases and reports, in English and French, announcing client events• Created media lists targeting venues for client opportunities
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Marketing and Communications Intern
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May 2007 - Aug 2007
• Managed customer service inquiries in French and English• Created monthly press reports and compiled customer databases using Excel• Participated in planning and execution of annual sales conference with key dealers and distributors, which earned special commendation
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Education
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Loyola University Maryland
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Université Paul Valéry III
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American University in Paris
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