Manager, Relationship Management Analytics

• Nov 2022 - Present

Data Analytics Manager

• Aug 2020 - Oct 2022

• Led team of data analysts responsible for standard reporting as well as ad-hoc analysis and developing actionable insights for Gold Crown retail stores and Hallmark's Gifts and Ornaments wholesale businesses.• Implemented collaboration with leaders across the company to tie strategy to results for product sales, marketing, and consumer behavior in order to have a more holistic understanding of the business.• Initiated the effort to, for the first time, bring together all sales from stores & Hallmark.com for a holistic view of the omni-channel.• Worked with leadership to developed KPIs, along with leading and lagging indicators. Scorecard created by my team allowing for increased visibility.• Utilized sql & Tableau to analyze large amounts of data to identify trends and find patterns, signals and hidden stories. Show less

Marketplace Planning Manager

• Apr 2019 - Aug 2020

• Led strategic development of store segmentation and space planning using inputs from customer collaborative plans (CCP), Joint Business Plans (JBP), marketplace trends, retailer and buyer feedback, along with various data sources, inputs from analytics partners, and consumer research.• Utilized strong communication skills selling strategies both internally, and in customer facing scenarios.• Key stakeholder in upfront identification of business opportunities and demand signals, incorporating elements of merchandise financial planning, which serves to ensure field activity and space plans are sufficient to support business financial targets.• Analyzed data across multiple categories, product lines, brands and customers to provide data-centric space analysis and planning that informs and supports program planning at the rooftop level. Show less

Associate Product Manager

• Jul 2016 - Apr 2019

• Developed & executed business strategies and product assortments for Kids Gifts & Books, Adult Books, Memory Keeping, Puzzles, Personalized Gifts, & Emerging Businesses.• Collaborated with CU&I, Marketing, & Sales to create an insights-based strategy which drove a 14% increase in the Recipe Keeping business.• Created the "Card Keeper" based on consumer need and championed the product through testing, marketing, and promotional strategy which has led to a 7 point increase to the total Memory Keeping business in the first 6 months of product launch.• Developed category analytics strategies & reports to keep business partners informed and influence business decisions to maximize revenue.• Partnered with finance, customer teams, and HH&G to remove roadblocks in order to grow revenue through new distribution channels including zulily, Dayspring, FAO Schwarz, and Barnes & Noble. Show less

Financial Analyst - Business Expense

• Apr 2015 - Jun 2016

• Responsibility for managing 4,000+ corporate credit card accounts and expense policies.• Lead the implementation of the Concur expense software for the Hong Kong buying office, collaborating with finance, IT, and Concur to ensure a smooth transition.• Transformed processes and built tools to increase efficiency.• Introduced digital policy approvals which replaced outdated and unreliable methods, resulting in fewer unemployment claims against the company.• Initiated collaboration with outside companies to form a local user-group to share knowledge and improve both our policy and processes. Show less

Assortment Planner

• Apr 2011 - Mar 2015

• Partnered with multiple business partners to develop balanced assortment of products based on analysis of sales trends and customer feedback.• Segmented stores for appropriate product assortments/solutions based on sales analysis and demographics.• Created sales plans and appropriate inventory for each SKU/account while managing top-line RSI and sell-thru expectations.• Managed multiple projects/priorities running in parallel.

Inventory Analyst

• Jul 2010 - Mar 2011

• Responsible for forecasting wholesale sales and determining purchase quantities to meet serviceability and inventory budget goals. • Collaborated with creative, sales, and customers to develop balanced assortment of products • Developed financial planning & budgeting process and reports. • Introduced new processes and procedures to streamline business practices and improve efficiency as well as effectiveness. • Responsible for forecasting wholesale sales and determining purchase quantities to meet serviceability and inventory budget goals. • Collaborated with creative, sales, and customers to develop balanced assortment of products • Developed financial planning & budgeting process and reports. • Introduced new processes and procedures to streamline business practices and improve efficiency as well as effectiveness.

Merchandise Planner

• Apr 2010 - Jun 2010

• Responsible for creating financial plans for 3 departments• Manage markdown budget weekly• Reforecast sales plans and manage inventory to meet budget goals• Collaborate with team to develop line assortment that fits within budget constraints

Distribution Planner

• Jan 2009 - Apr 2010

-Responsible for planning/forecasting $120M in annual receipt dollars-Develop seasonal assortment plans that meet product mix targets by store group and customer type-Develop Lot/SKU plans by planning weekly sales and inventory forecasts for the life of the product-Ensure optimal stock position through execution of fixture fill strategies-Reconcile and re-forecast lot plans weekly to the financial plan in order to meet sales, margin, and turn expectations-React to business changes by managing receipt timing in order to effectively manage inventory Show less

Distribution Analyst

• Jun 2007 - Jan 2009

-Managed inventory at the store level in over 4,400 stores to ensure stock levels support current sales trends-Gathered and analyzed data to provide recommendations to buying and distribution-Built excel based reports which were utilized on a weekly basis to asses sales-Tracked shipments to ensure timely delivery to stores for promotions

Intern

• Jun 2006 - Aug 2006

-Prepared and managed website tracking reports for General Motors and Coca Cola, Inc -Created and presented assessment of company website for strategic redesign -Proof read website copy, researched keywords for search engine optimization, and created meta tags -Prepared and managed website tracking reports for General Motors and Coca Cola, Inc -Created and presented assessment of company website for strategic redesign -Proof read website copy, researched keywords for search engine optimization, and created meta tags