Experience

Girls Unite

• United States
• Spectator Sports
• 1 - 100 Employee

• Head Coach

  • Mar 2022 - Present

  San Francisco, California, United States



Guilford Publications

• United Kingdom
• Book and Periodical Publishing

• Digital Marketing Manager

  • Apr 2021 - Present

  • Coordinates Google Ads, paid social, and other online advertisements • Overhauled Guilford's social media strategy including launching an Instagram page and increasing followers by 200% in the first three months • Directs lead generation campaigns across various channels, including social media advertising and email marketing • Supervises the Digital Marketing Associate • Oversees the email marketing program, including scheduling, creation, and deployment

• Email Marketing Project Manager

  • Aug 2016 - Apr 2021

  Greater New York City Area • Develops and executes targeted email campaigns—including copywriting, design, coding, and deployment through our ESP— to a quickly growing audience (over 12M emails per year) • Created and implemented personalized transactional campaigns to incentivize customer loyalty and engagement—welcome email series, automated personalized recommendations, abandoned cart emails • Organizes and manages yearly and monthly email and social media schedules for the whole marketing department •… Show more • Develops and executes targeted email campaigns—including copywriting, design, coding, and deployment through our ESP— to a quickly growing audience (over 12M emails per year) • Created and implemented personalized transactional campaigns to incentivize customer loyalty and engagement—welcome email series, automated personalized recommendations, abandoned cart emails • Organizes and manages yearly and monthly email and social media schedules for the whole marketing department • Optimizes marketing campaigns using iterative A/B testing, leading to higher open and click rates • Conducts market research and tracks best marketing practices



Houghton Mifflin Harcourt

• United States
• E-Learning Providers
• 700 & Above Employee

• Adult Trade Marketing Intern

  • Mar 2015 - Sep 2015

  -Updated marketing worksheets -Completed multiple research projects for marketing outreach -Composed tweets for CliffsNotes Twitter feed -Updated marketing email audience databases -Processed requests for book copies for educators -Reviewed NetGalley requests for upcoming books



The Pohly Company

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Researcher

  • Sep 2014 - Dec 2014

  Greater Boston Area -Proofread various magazines -Interviewed subjects for feature articles -Fact checked numerous articles and contacted sources for approval



Da Capo Press

• United States
• Book and Periodical Publishing

• Marketing Intern

  • May 2014 - Aug 2014

  Greater Boston Area -Composed pitches for new and backlisted novels -Developed media contact lists for distribution of pitches -Sent out mailings of novels for review



The Harvard Common Press

• Marketing Intern

  • May 2014 - Aug 2014

  Greater Boston Area -Updated social media sites daily (Twitter, Instagram, Facebook, Pinterest) -Authored weekly blog posts -Content marketing -Composed pitches for numerous cookbooks -Created media contact lists using CisionPoint



Studentrate.com

• India
• Internet Publishing

• Marketing Associate

  • May 2013 - Jan 2014

  Woburn, Massachusetts -Updated website content -Social media outreach (Facebook, Google+, Twitter, Instagram, Pinterest) -Created content for daily marketing emails -Wrote blog articles almost daily -Started a blogger outreach campaign in order to build a blogger network