Linda Seelman
Strategic Communications Consultant at Aircover Communications- Claim this Profile
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Topline Score
Bio
Carolina M.
Linda has a proven track record of executive, employee and investor communication during times of transformation and leadership change. She is a thoughtful, rationale professional who successfully manages cross-functionally and globally. I have enjoyed working closely with Linda to ensure messages are shared, received and turned into action. I would welcome the opportunity to work with her again.
Stefania Palozzi
Linda Seelman is a tremendous talent! She is truly an expert in her field and has an amazing ability to understand her target audience when crafting messages and developing communications plans. I am grateful to have had the opportunity to work for her for 1 year. I was able to learn and grow as a communications professional under her direction. Above all, I valued her upbeat personality and willingness to tackle anything with good humor. Her unwavering support of her direct reports is also a stand-out quality. She’s a professional and I miss working with her!
Holly Barrett
I've had the great opportunity to work with Linda as a colleague and as a service provider. Linda's extensive knowledge of marketing and PR enables her to develop truly integrated strategies for achieving communication objectives and business results. She is quick to leverage content across multiple platforms, extending both ROI and delivering consistent messages to the marketplace. She is incredibly productive and efficient, delivering work on time and on budget, and knows how to manage communication teams in quality execution. She is an asset to any project, especially where communication challenges, multiple audiences and diverse geographies are involved.
Carolina M.
Linda has a proven track record of executive, employee and investor communication during times of transformation and leadership change. She is a thoughtful, rationale professional who successfully manages cross-functionally and globally. I have enjoyed working closely with Linda to ensure messages are shared, received and turned into action. I would welcome the opportunity to work with her again.
Stefania Palozzi
Linda Seelman is a tremendous talent! She is truly an expert in her field and has an amazing ability to understand her target audience when crafting messages and developing communications plans. I am grateful to have had the opportunity to work for her for 1 year. I was able to learn and grow as a communications professional under her direction. Above all, I valued her upbeat personality and willingness to tackle anything with good humor. Her unwavering support of her direct reports is also a stand-out quality. She’s a professional and I miss working with her!
Holly Barrett
I've had the great opportunity to work with Linda as a colleague and as a service provider. Linda's extensive knowledge of marketing and PR enables her to develop truly integrated strategies for achieving communication objectives and business results. She is quick to leverage content across multiple platforms, extending both ROI and delivering consistent messages to the marketplace. She is incredibly productive and efficient, delivering work on time and on budget, and knows how to manage communication teams in quality execution. She is an asset to any project, especially where communication challenges, multiple audiences and diverse geographies are involved.
Carolina M.
Linda has a proven track record of executive, employee and investor communication during times of transformation and leadership change. She is a thoughtful, rationale professional who successfully manages cross-functionally and globally. I have enjoyed working closely with Linda to ensure messages are shared, received and turned into action. I would welcome the opportunity to work with her again.
Stefania Palozzi
Linda Seelman is a tremendous talent! She is truly an expert in her field and has an amazing ability to understand her target audience when crafting messages and developing communications plans. I am grateful to have had the opportunity to work for her for 1 year. I was able to learn and grow as a communications professional under her direction. Above all, I valued her upbeat personality and willingness to tackle anything with good humor. Her unwavering support of her direct reports is also a stand-out quality. She’s a professional and I miss working with her!
Holly Barrett
I've had the great opportunity to work with Linda as a colleague and as a service provider. Linda's extensive knowledge of marketing and PR enables her to develop truly integrated strategies for achieving communication objectives and business results. She is quick to leverage content across multiple platforms, extending both ROI and delivering consistent messages to the marketplace. She is incredibly productive and efficient, delivering work on time and on budget, and knows how to manage communication teams in quality execution. She is an asset to any project, especially where communication challenges, multiple audiences and diverse geographies are involved.
Carolina M.
Linda has a proven track record of executive, employee and investor communication during times of transformation and leadership change. She is a thoughtful, rationale professional who successfully manages cross-functionally and globally. I have enjoyed working closely with Linda to ensure messages are shared, received and turned into action. I would welcome the opportunity to work with her again.
Stefania Palozzi
Linda Seelman is a tremendous talent! She is truly an expert in her field and has an amazing ability to understand her target audience when crafting messages and developing communications plans. I am grateful to have had the opportunity to work for her for 1 year. I was able to learn and grow as a communications professional under her direction. Above all, I valued her upbeat personality and willingness to tackle anything with good humor. Her unwavering support of her direct reports is also a stand-out quality. She’s a professional and I miss working with her!
Holly Barrett
I've had the great opportunity to work with Linda as a colleague and as a service provider. Linda's extensive knowledge of marketing and PR enables her to develop truly integrated strategies for achieving communication objectives and business results. She is quick to leverage content across multiple platforms, extending both ROI and delivering consistent messages to the marketplace. She is incredibly productive and efficient, delivering work on time and on budget, and knows how to manage communication teams in quality execution. She is an asset to any project, especially where communication challenges, multiple audiences and diverse geographies are involved.
Credentials
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Certified Crisis Communications Counselor
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Lean Six Sigma Green Belt
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Experience
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Aircover Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Strategic Communications Consultant
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Jul 2021 - Present
I help companies better engage with their key audiences. My craft is creating brand strategies and executing multichannel communications campaigns across earned and owned media to achieve business results for B2B, B2C and Technology clients. I help companies better engage with their key audiences. My craft is creating brand strategies and executing multichannel communications campaigns across earned and owned media to achieve business results for B2B, B2C and Technology clients.
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MetLife
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United States
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Insurance
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700 & Above Employee
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Global Communications Lead
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Mar 2019 - Jun 2021
I provided executive communication support for MetLife’s global technology and operations group. I wrote blog posts, speeches, scripts, and other internal and external communication for senior leaders. I created and executed global employee engagement campaigns including town halls and events in support of the company's Next Horizon strategy, employee volunteer program, COVID-19 response activities and diversity/equity/inclusion (DEI) initiatives. I was recruited for full-time role after serving as contractor on major transformation / change management program. Show less
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Calysto Communications
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United States
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Advertising Services
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1 - 100 Employee
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Communications Consultant - freelance contractor
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Aug 2017 - Feb 2019
I provided strategic integrated marketing communications consulting services to technology clients, especially in the mobile, wireless, telecom, IT and IoT industries. I provided strategic integrated marketing communications consulting services to technology clients, especially in the mobile, wireless, telecom, IT and IoT industries.
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JLL
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United States
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Real Estate
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700 & Above Employee
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Change Management and Communications Consultant - freelance contractor
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Aug 2017 - May 2018
I completed a contract assignment in support of the Finance and HR transformation for JLL America’s 26,000 employees (Finance migration from PeopleSoft 8.4 to 9.2 and HR migration to Workday.) I led the development and execution of the change communications plan and supported creation of materials including organizational impact analyses, stakeholder analyses, message maps, training, change networks, change readiness assessments, Sharepoint content management, measurement and post production tools and mitigation support. I worked closely with company leaders as coach and counsel to ensure project success. Show less
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Gagen MacDonald
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United States
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Business Consulting and Services
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1 - 100 Employee
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Senior Communications Consultant
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Jul 2016 - Apr 2017
I helped client companies and their leaders successfully manage organization and culture change. My specific areas of expertise included strategic workforce communications, organizational development, employee engagement, internal branding and executive leadership counsel. I worked collaboratively with clients to align and motivate employees on transformational initiatives designed to deliver better business results. Clients included: Guardian Life Insurance (Financial Services), Johnson & Johnson (CPG / Pharma), Johnson Controls (Manufacturing), Mars Wrigley Confectionery (CPG), Merck Biotech / Pharma), Teva Pharmaceuticals (Biotech / Pharma.) Show less
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FleishmanHillard
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Senior Vice President, Certified Crisis / Cyber Communications Counselor
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Feb 2015 - Jul 2016
I led teams through the strategy and execution of award-winning digital, thought leadership, media relations, issues management and employee engagement campaigns for global B2B, consumer, public affairs / public policy and technology clients. Here I worked with C-level clients on brand building and transformative business communications that were aligned to business results. I served as a thought leader in helping clients plan for and communicate during cyber attacks and data breach incidents along with unique and sensitive issues including M&A, divestitures, HR issues and product recalls. I served as a content marketing strategist and storyteller to help clients with revamping their web sites. I delivered significant revenue to the agency in new client wins and organic business growth. Clients included: AT&T (Telecomms,) DENSO (IoT), Emerson Electric (IoT), Energizer (manuafacturing), Hospira / Pfizer (Biotech / Pharma), Monsanto (Agribusiness), Olin / DOW Chemical (Manufacturing) and Tyson Foods (food processing / CPG.) Show less
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Xerox
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United States
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Business Consulting and Services
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700 & Above Employee
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Corporate Communications and Change Leader
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Apr 2007 - Jan 2015
I supported award-winning (PRSA Silver Anvil and PR Week Awards) internal and external communications programs to help engage and inform employees and create greater external brand awareness. I worked with the top of the house C-level leaders to help them effectively communicate about Xerox's transformation from a hardware business to a services and technology company. In this role, I helped secured millions of print and online media impressions and reached all target audiences. I managed internal teams, owned multi-million-dollar budgets and oversaw global agencies and partners. I led change management efforts for five of Xerox's major acquisitions and divestitures. I supported change management / change communications for the company's IT and workplace / EH&S programs. I drove awareness and created marketing communications campaigns targeting Xerox's channel partners and customers in state and local government and large enterprises. Show less
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Eastman Kodak Company
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Manufacturing
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700 & Above Employee
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Executive Communications Leader
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2005 - 2007
I created strategic change communications for senior leaders that guided Kodak through multiple reorganizations, relocations and headcount transition initiatives. I led proactive media relations and produced thought leadership and influencer campaigns for president and his leadership team. I created strategic change communications for senior leaders that guided Kodak through multiple reorganizations, relocations and headcount transition initiatives. I led proactive media relations and produced thought leadership and influencer campaigns for president and his leadership team.
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Text100
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United States
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Advertising Services
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100 - 200 Employee
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Regional Director / General Manager / SVP - Technology Public Relations and Marketing Communications
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1997 - 2005
I was recruited to expand North America business during high-growth dot.com era. I was a member of the Senior Executive Leadership Team. I opened and led five U.S. offices and managed all business operations. In my tenure, I delivered a significant portion of the agency’s N.A. revenue through new account wins and client growth. I was part of the team that helped win the IBM marquee account. I led or managed the agency's premier accounts including IBM where I was global operations lead and media strategist its for software and hardware businesses. I also was global lead for Xerox account and managed a cross-functional team spread across several regions. Technology clients included: ARM, Avaya, ClearForest, Compaq (now HP), IBM, InfoVista, Informatica, Novell (now Micro Focus), NTT/Verio, Oz Communications (now part of Nokia), Siebel Systems (now part of Oracle), Riverbed, StorageTek and ViewSonic. Show less
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Young & Rubicam
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United States
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Advertising Services
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700 & Above Employee
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Vice President of Public Relations
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1991 - 1997
I managed PR operations for integrated communications agency that was part of the Y&R network. My work including leading PR programs for Bausch & Lomb (eye care,) Chase (financial services), Kodak (imaging technology), Mobil Chemical (manufacturing) and Xerox (document management), Genesee Hospital (healthcare services.) Successfully built new team and revenue stream following period of major employee and client turnover. Partnered with Y&R's PR arm Burston-Marsteller for event management. I managed PR operations for integrated communications agency that was part of the Y&R network. My work including leading PR programs for Bausch & Lomb (eye care,) Chase (financial services), Kodak (imaging technology), Mobil Chemical (manufacturing) and Xerox (document management), Genesee Hospital (healthcare services.) Successfully built new team and revenue stream following period of major employee and client turnover. Partnered with Y&R's PR arm Burston-Marsteller for event management.
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ABB
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Switzerland
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Automation Machinery Manufacturing
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700 & Above Employee
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Marketing Communications Manager
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1987 - 1991
I created sales and customer communications. Supported global user group conference. I created sales and customer communications. Supported global user group conference.
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KPMG
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Canada
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Accounting
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700 & Above Employee
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Communications Associate
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1985 - 1987
I supported external publicity campaigns, RFPs and RFIs, and employee programs. I supported external publicity campaigns, RFPs and RFIs, and employee programs.
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Education
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St. John Fisher College
Bachelor of Arts (B.A.), Communications, Minor in Management
Community
