Linda He
Digital Manager at Digital Minds Group- Claim this Profile
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Experience
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Digital Minds Group
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Australia
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Advertising Services
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1 - 100 Employee
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Digital Manager
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May 2015 - Present
– Developing tailored white hat SEO strategies for client portfolio – Maintaining healthy client relationship and communications – Client portfolio and short project management – Conducting technical audits to identify technical blockers – Providing guidance to dev resources to address tech issues – Conducting in-depth keyword research and identifying ranking gaps – Working with content resources for creation of SEO content – Analysis of competitors and search trends for opportunity identification – Improving targeting of site-wide on-page factors – Reviewing and providing direction for site architecture, navigation and internal linking improvement – Backlink profile maintenance and acquisition – Local SEO optimisation and citation acquisition – Conducting conversion rate optimisation and A/B testing – Performance monitoring and monthly reporting
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Receptionist/Office Administrator
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Mar 2015 - May 2015
– Receiving, responding and directing inbound and outbound telephone/fax sales and service enquiries to the relevant departments – Processing and entering sales data and organisation of deliveries to retailers as well as direct customers on behalf of retailers – Liaising and maintaining successful relationships with direct customers, B2B wholesale customers and assisting in increasing sales – Ensuring the optimal coordination of the outbound logistics between the office and warehouse /distribution staff – General office administration, filing and records keeping
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Prysmian Group
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Italy
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Manufacturing
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700 & Above Employee
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Marketing Intern
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Dec 2014 - Feb 2015
– Assisting the coordination of general marketing, new product launches, social media accounts and rebranding of company website – Liaising through phone and email with suppliers media account managers and industry magazine editors – Website maintenance and copywriting for existing and rebranded company website and internal Intranet – Creation of an automated inventory system and order forms for internal purchasing of promotional items which resulted in a more time efficient and streamlined process – Critically analysing current expenses and promotional strategies to identify alternative options which resulted in less lead time and reduced costs
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Suite Boutique
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Australia
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Retail Apparel and Fashion
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1 - 100 Employee
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Sales Assistant
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2013 - 2014
– Providing high level of customer service within a team environment – greeting customers, making recommendations and up-selling/cross-selling products – Cash handling and EFTPOS transactions – Maintaining a professional personal appearance, visual merchandising and store layout – Reaching individual KPIs shown through satisfactory sales performance given by management – Providing high level of customer service within a team environment – greeting customers, making recommendations and up-selling/cross-selling products – Cash handling and EFTPOS transactions – Maintaining a professional personal appearance, visual merchandising and store layout – Reaching individual KPIs shown through satisfactory sales performance given by management
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Joy's Thai Restaurant
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Australia
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Restaurants
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Retail Assistant
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Jan 2012 - Mar 2013
– Providing a high level of customer service and pleasant dining experience in a fast-paced team environment – Cash handling at POS – Liaising with suppliers and restocking products – Timely restocking of store supplies, checking supply levels of ingredients and products, and preparing ingredients in the kitchen on demand – Maintenance of store layout and cleanliness to safety standards – Providing a high level of customer service and pleasant dining experience in a fast-paced team environment – Cash handling at POS – Liaising with suppliers and restocking products – Timely restocking of store supplies, checking supply levels of ingredients and products, and preparing ingredients in the kitchen on demand – Maintenance of store layout and cleanliness to safety standards
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Education
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University of Technology, Sydney
Bachelor's Degree, Marketing and Human Resource Management -
John Edmondson High School
High School, Higher School Certificate