Experience

Artech Consulting

• Saint Martin (French part)
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Strategy and Operations Management

  • Sep 2012 - Present

  Content Strategy/Business Process Improvement: Assessed the current state challenges, identified areas of opportunity, and provided ideal state recommendations for Intel’s cross-company end-of-life publishing process to key company executives. Marketing Compliance: Developed communications, engagement plan & execution strategy for Microsoft’s Marketing and Consumer Business programmatic approach for moving towards accessible employee experiences as part of their diversity, equity and inclusion initiatives. Product Marketing: Developed GTM planning and drove execution for Microsoft’s personal productivity assistant (Cortana). Conducted qualitative, quantitative, and competitive research. Partnered with engineering, product marketing, data & analytics, agencies, and research teams. Digital Marketing: Drove end-to-end Bing Lifecycle Program; prepared creative agency briefs, reviewed and approved the social media buying plan, supervised content & marketing allocation planning and go to market process, established benchmarks, goals, performance metrics, success outcomes and optimizations. Sales Pipeline: Content strategy/creation for Windows Phone apps marketing campaigns and liaised with sales and marketing team to optimize pipeline, generate visibility around sales initiatives, and help create wins, increasing revenue by 125% over the fiscal year. Brand Marketing: Directed the planning and execution phases across 11 workstreams for the successful rebranding of Coinstar, Inc, completing in the Market Open Bell Ringing on July 2 at NASDAQ. Show less



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Group Manager, Microsoft.com

  • May 2011 - Dec 2012

  Responsible for the marketing communications strategy and engagement for Microsoft.com, including people management, hiring, budget management/financial model, change management, executive communications, strategy development, reporting and performance analysis as well as oversight of digital marketing engagement model, tools and processes. This role interfaced with all Microsoft business groups (B2B & B2C), design & editorial, content planning, publishing, reporting & analytics and engineering. Show less



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Senior Marketing Communications Manager

  • 2005 - 2011

  Drove cross-company website content planning with leaders from each business unit aligned with key business objectives and customer needs. Collaborated with editorial and design to develop and optimize marketing campaigns to deliver on core objectives and customer journey. Partnered with engineering on new website capabilities to drive improved customer experience through targeted, relevant content. Developed and managed a comprehensive lifecycle marketing program which was utilized by 30 product teams and localized in 20 markets. Managed a team of 10 marketers supporting web and email content development, marketing automation, localization, reporting, analytics and optimization. Transformed two ineffective online marketing programs into highly successful lead generation pipelines, achieving 14% opportunity conversion rate. Show less



Wyndham Hotels & Resorts

• United States
• Hospitality
• 700 & Above Employee

• Customer Insight Analyst

  • 2004 - 2005

  Designed and executed research projects including Buyer Behavior, Modeling, Customer Loyalty, Concept Testing, Usability Testing, Resort and Sales Site Analysis and Market Segmentation. Developed presentations for leadership providing strategic guidance based on research outcome analytics.

• Community Relations Coordinator

  • 2003 - 2004

  Drove regional brand awareness through corporate sponsorship programs, coordinated community giving across 45 resort locations, developed and coordinated company signature program with Habitat for Humanity and internship program with UNLV timeshare track.