Linda Cowan
Account Director at Linkmedia 360: Integrated Digital Marketing- Claim this Profile
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Bio
Experience
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Linkmedia 360, a GlynnDevins Company
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United States
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Advertising Services
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1 - 100 Employee
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Account Director
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Aug 2017 - Present
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Travel
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Asheville, North Carolina Area
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Hiatus
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2013 - 2016
Solo travel to 33 countries and through the U.S. Solo travel to 33 countries and through the U.S.
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DAC
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Canada
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Advertising Services
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400 - 500 Employee
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Partner, Vice President/Director of Client Service
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2003 - 2013
Won and managed multi-million dollar advertising accounts; enhanced sophistication and customization of client offerings within Cleveland office; conducted internal marketing and presentation skills training; improved both bottom line and customer satisfaction levels.Key Accomplishments• Business Development: Grew business by more than 100% within two years.• Client Service: Successfully transitioned new business into ongoing efficiently run accounts with high levels of client satisfaction and advertising performance.• Strategic Planning: Built effective marketing plans and continued to develop/cross-sell business base.
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Research Director
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1993 - 2003
Established a qualitative and quantitative research department within group of agencies; worked with every major client within the company; designed and managed research projects: fine-tuned objectives, determined methodology, managed fieldwork, acted as focus group moderator, analyzed results, prepared reports, and formally presented findings and recommendations; participated in most new business presentations; trained account teams in every office; authored several corporate communication pieces for internal and external audiences.Key Accomplishments• Institutionalized research and testing across network of clients.• Conducted regular training seminars within seven agency offices.• Participated in every major client and new business presentation.
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Ketchum Communications
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Advertising Services
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1 - 100 Employee
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Research Analyst
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1991 - 1993
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Education
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University of Pittsburgh
Bachelor of Arts (BA), English Literature/Communications -
University of Pittsburgh - Joseph M. Katz Graduate School of Business
Master of Business Administration (M.B.A.), Marketing/Marketing Research